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Creating Value With Content

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Louisa Bayles, Digital Manager, BBC Worldwide presentation at Creating Value with Content event.

TRANSCRIPT

Page 1: BBC Worldwide Presentation

Creating Value With Content

Page 2: BBC Worldwide Presentation
Page 3: BBC Worldwide Presentation

• DIGITAL BUSINESS IS A CRITICAL FOR GROWTH

• OUR DIGITAL STRATEGY

• THE EVOLUTION OF OUR CONTENT AND BRANDS

Page 4: BBC Worldwide Presentation
Page 5: BBC Worldwide Presentation

2008 2009 2010 2011 2012 20133%4%5%6%7%8%9%10%11%12%

Digital Revenue

Page 6: BBC Worldwide Presentation

+ =

Page 7: BBC Worldwide Presentation

BBC.COM reaches• 1.9M UNIQUE USERS

• AVERAGE OF 44M AD-ENABLED PAGE VIEWS/MONTH

• 600-700K VOD STREAMS/MONTH

•300,000 MOBILE IMPRESSIONS/MONTH

Page 8: BBC Worldwide Presentation

bbc.com

bbc.co.uk

Page 9: BBC Worldwide Presentation

GLOBAL PARTNERS

Page 10: BBC Worldwide Presentation

BBC WORLDWIDE

Page 11: BBC Worldwide Presentation
Page 12: BBC Worldwide Presentation
Page 13: BBC Worldwide Presentation

LOCAL DEALS

Page 14: BBC Worldwide Presentation

MusicMerchandiseDVDs

Top Gear UKBooksUK TV Show UK Magazine

Page 15: BBC Worldwide Presentation

Top Gear LiveLocal WebsiteLocal TV Show Local Magazine

Top Gear Australia

Page 16: BBC Worldwide Presentation

topgear.com/uk/topgear.com/au/ bbcamerica.com/shows/topgear/

Page 17: BBC Worldwide Presentation

• FIND YOUR AUDIENCES

• RE-WORK YOUR CONTENT

• MARKET LOCALLY

• MONETISE YOUR TRAFFIC

Page 18: BBC Worldwide Presentation

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