BBC Sports AppMIKE VAUGHN & NATE KAIB

What is the BBC

British Broadcasting Company Provides the latest and

breaking news stories to the United Kingdom and surrounding areas

This is similar to our CNN

Actual BBC Sports App

1st Sports App produced by the BBC

Reasons for App to be launched Appeal to international audiences

Increasing tendency for fans to use Smartphones

Popularity for BBC

Remaining leader in news for the UK

What the App Offers

Content of the App Customizable menu

Live Scores

Stats

Schedules

Standings

Commentary

News within sports

What Sports are Covered

Mainly used for English Premiere Soccer League This is the most popular sport

Formula One Auto Racing

Rugby

Golf

Cricket

Tennis

Other Major International Sporting Events

And Many Others

S.W.O.T.

Strengths Simple to navigate

Large variety of sports

Free

Customizable

Kept up to date

Weakness Only live scoring up dates for

soccer

Lots of other apps on the market similar

Not popular outside of UK

Cannot set alerts for international teams

Automatically shares data with BBC

S.W.O.T.

Opportunities Sports is a large market

Untapped U.S. market

Associated with one of the worlds largest news companies

Easily capable of expanding its reach

Only a few up dates away from covering all sports

Threats App has been known to crash

Lots of competition

Not marketed well to other regions

Highlights sometimes don’t load

Only offered in one language

Who Can Download the App

Iphone

Ipad

Ipod Touch

Android

Kindle