bbc design research framework

www.bbc.bravosolution.co.uk

Everything you need to know to apply to join the roster.

BBC Design Research Framework



This timetable may change without prior notice and Applicants will be advised of any changes where appropriate.

8th Dec 2015

21st Jan 2016

22nd Jan–11th Feb 2016

15th Feb 2016

14th Mar 2016

21st Mar – 29th Apr 2016

16th May 2016

27th May 2016

June 2016

PQQ issued

PQQ deadline

PQQ evaluations

ITT issued to short-listed agencies

ITT deadline

ITT evaluations and on-site visits

Award decisions

Framework signed and effective

RFQs issued for multiple contracts

Framework awards

ITT stage

PQQ stage



Qualification and technical questions

Prepare three case studies

Written submission

Agency site visit

Facilitation exercise

PQQ stage ITT stage



ObjectivesWe are selecting a new Design Research roster, to replace our Usability and Accessibility roster next year.– Driving innovation and creativity

– Bringing diversity to our research

– Continually improving quality

– Providing value for money



The Roster– Between 3 and 8 research agencies

– 2–4 year term frameworks

– Effective from May 2016

– £3.5m–£5m in contracts over 4 years



RelationshipWe want to build strong and productive working relationships with Design Research agencies.– Long term

– Open

– Collaborative



ScopeIf your agency is selected, you will work on all of our digital products and services, including:– BBC Digital products such as iPlayer, News, Sport,

Cbeebies, CBBC, Bitesize

– The Global Experience Language (GEL)

– Key Experiences – Live, A/V

– Emerging editorial propositions

*Contracts may include a mix of online products, not limited to those shown



PlatformsApps, Responsive, TV Platforms, and emerging technologies



Selected agencies will:– Develop existing online products and services

– Design new online products and services

– Contribute to UX&D research strategy



London

Salford

Glasgow

Working across the UKBBC Digital teams based in:

Audience across the UK (and beyond)



CapabilitiesMinimum requirements for applicants:– Experience of providing one-to-one task based research

– Demonstrable experience of qualitative research

– Demonstrable experience of visual communication

SpecialismsIn addition, you will be able to do one of the following:– Quantitative research

– A/B or Multivariant testing

– Remote research

– Contextual study

– Rapid research

– Research with Children

– Accessibility



Work is likely to include:– Task-based usability testing

– Rapid/iterative testing

– Depth interviewing

– Observational/ethnographic research

– Contextual research

– Remote testing and online surveys

– Quantitative surveys

– A/B or MVT testing

– Information Architecture research methodologies including card sorting

– Competitor analysis and market landscaping

– Heuristic or expert evaluation of products

– Eyetracking research



B: Prepare and upload 3 one-page case studies

– Qualitative research

– Visual communication of research findings and insights

– A research specialism of your choice

PQQ

A: Answer the qualification and technical questions on Bravo



A: Qualification and technical questions– Indicate which platforms you have current (i.e. within the last 3 years) experience

researching for. Multiple choice from Responsive, Apps, Interactive TV

– Other platforms e.g. connected TV, games, kiosk

– Confirm the proportion of client project time over the last 3 years which included you delivering an element of Design Research

– What is the majority (i.e. more than 75%) of your client project time spent on?

PQQ



B: Experience questions– Demonstrate your experience in qualitative research by showcasing your own client

work, on a single A3 document.

– Demonstrate your experience in visual communication (i.e. making the complex clear and understandable) by showcasing examples of visualised research analysis for a client, on a single A3 document.

– Demonstrate your experience in a third design research specialism of your choice by showcasing your own client work, on a single A3 document.

PQQ



CriteriaCase studies will be assessed on:• Creativity• Quality of analysis• User focus• Appropriateness

B: Case studies must be submitted as an A3 single sided document to include the following

PQQ

Your name and the research capability in the header

Max 400 words

Maximum 3MB, Portrait or LandscapeClient name and date delivered

A piece of work from one client only, from the last 3 years, covering:• Issues and objectives • Method • Solution • Results and insights



C: Facilitation exercise (one-to-one)

2 x 20 min sessions, submitted as a video

ITT

A: Written submission

Questionnaire

Credentials presentation document

B: Agency site visit Credentials presentation

(30 mins) to respond to 6 questions

Presentation of response to research brief (30 mins)

Q&A from BBC (30 mins)

Tour of supplier premises (15-30 mins)



QuestionnaireA: Provide the names and roles of your team who will most likely be working on BBC projects.Include in your response the typical expected lead time required to schedule their time on BBC projects.

Credentials PresentationA: A credentials presentation needs to be submitted by 24th Feb 2015This will then be presented during the On-Site visit.

CriteriaThe credentials presentation will be assessed on:• Research objectives• Design research

community impact• Staff development• Adaptability• Flexibility• Innovation

ITT



The on-site visitB: You will present your response to a brief we set you:– You will receive the brief 7 days before the visit

– We intend for your response to take 1– 2 days work

Q&AB: Questions asked by BBC – 30 minsTour of supplier premisesB: Tour should be 15–30 mins

CriteriaResponse to the brief will be assessed on:• Innovation• Strategic alignment• Design research &

programme planning• Appropriateness• Analysis & reporting• Research

management

ITT



Research FacilitationC: As part of the design research challenge you’ll facilitate two one-to-one sessions:– The BBC will recruit your participants

– You’ll prepare and facilitate 2 x 20 minute sessions

– Please video record both on film

– Select one film to upload via Bravo Solutions (raw, unedited footage from beginning to end of a session – we should see the participants entering and leaving the room)

CriteriaResearch sessions will be assessed on:• Research facilitation

ITTITT



Strategic Thinking– Appropriateness– Strategic alignment– Innovation

Management and Operational Efficiency– Adaptability– Flexibility– Staff development– Leadership and responsiveness

Cultural Fit– Design research community impact– Research objectives

Creative Excellence– Research facilitation– Research management– Analysis and reporting– Design research programme

planning

Responses will be evaluated using these criteria:



SummaryHow to applySubmit your application via Bravo Solutions by 21st Jan 2016

Full procurement documentationThe complete PQQ and ITT information is available from Bravo Solutions

Any other questions?Please submit them via Bravo Solutions by 7th Jan 2016
