May 17th 2010

Comedy on Demand:

iPlayer Stats 2008-20091. Eastenders2. Top Gear3. Doctor Who4. The Apprentice5. Live at the Apollo6. Merlin7. Gavin and Stacey8. Mock the Week9. Waterloo Road10. Nevermind the Buzzcocks11. Friday Night with Jonathan Ross12. Heroes13. Have I Got News for You14. Casualty15. Strictly Come Dancing16. MasterChef17. Comic Relief18. QI19. Charlie and Lola20. Little Dorrit

iPlayer Stats 2009-20101. Eastenders2. The Apprentice3. Top Gear4. Mock the Week5. Waterloo Road 6. Strictly Come Dancing7. Michael McIntyre’s Comedy Roadshow8. Life9. Merlin10. Nevermind the Buzzcocks11. Friday Night with Jonathan Ross12. Gavin and Stacey13. Formula 1 200914. Doctor Who15. Spooks16. Snog Marry Avoid?17. QI18. Russell Howard’s Good News19. Torchwood Children of Earth20. Dragons Den

Comedy and Comedy/Entertainment titles punch through on iPlayer.

US –Web to TV:In the US destination comedy websites have now partnered with TV Networks to create broadcast as well as web only content.

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THE UK: MARKET FAILUREInside the UK 5 comedy destination websites have launched and closed in the last 3 years. Apart from UGC content on YouTube, a handful of sites remain that write about comedy but that don’t produce any.

WEB EXCLUSIVESORIGINAL CONTENT

BROADCASTLINEAR CONNECTION, HIGH

PROD/EDITORIAL VALUES

USER GENERATED CONTENTLower production values, generally with

no connection to linear

SHORTFORMVIDEO

NEWS/PROGSUPPORT OR

WRITTEN-FORM

May 2009:Comedy Extra launches as beta product

2009/10:Content library populated

The story so far…

Beta Performance:• Website up over 100% YoY hitting 226,000 unique weekly UK

users in May 2010• Over 2.5 million comedy clip views on the site since beta

launch in May 09

• Over 2.4 million views on the bbc comedy channel since July 09• 204 videos at an average of just under 10,000 views per video • 59% male 41% female mainly 13-24 years old• 5582 regular subscribers

• 13,000 followers since March 09 appearing in 588 lists

• 9254 fans of BBC Comedy on Facebook since September 09

Current Traffic:

May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10

300,000

250,000

200,000

150,000

100,000

50,000

PsychovilleShooting stars Thick Of It

Henry 8.0 + X husband

Gavin & StaceyMicro Men

Ashen’s Tech Dump

Mar 10 Apr 10Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10

300,000

250,000

200,000

150,000

100,000

50,000

450,000

400,000

350,000

500,000

Psychoville

Shooting stars Thick Of It

Henry 8.0 + X husband

Gavin & StaceyMicro Men

Ashen’s Tech Dump

May 10

Election Collection

Outnumbered

Mission:THE place for the finest British comedy from the past, present and future.

ApproachDeliver original clips, TV clips, prog support clips, and archive, specifically:

• Commission the best new and best loved talent to take risks online• Deliver at least one clip per comedy show from the BBC Archive• Ensure that we have a clip from every Comedy broadcast on the BBC’s four channels• Develop technologies to improve overall findability and reach

LAUNCH

Improved navigation

Introduction of Archive

User Recommendations

Increased functionality

May 17 2010:bbc.co.uk/comedy launches in full production.

PAST

Opening Up the Archive

7 Archive Collections ready for May 2010:

Total Planned for 2010: 25 Collections

• Loving Moments• Comedy Entrances• Great Outbursts• Political Moments• Sporting Moments• Best of 2009• April Fools

Classic comedy moments have been aggregated into themed collections for historical and reminiscent purposes. Each individual clip has its own APS pageas well as featuring on bbc.co.uk/comedy.

Curation:

PLAYLISTSEstablished comedy talent will curate the site picking their choice of archive and web exclusive content. We will also link out to their own websites or social media spaces

PRESENT

Supporting TV Comedy online in 2010/11

Outnumbered

Walk on Wild Side

Miranda

Genius Mitchell & Webb

Ideal

Michael McIntyre Comedy Roadshow

Shooting Stars

QI

Live at the ApolloThe Impressions ShowReggie Perrin

Armstrong & Miller

Mrs Brown

Grandmas House

Stephen K Amos

Roger & Val

Stewart Lee We Are Mongrels

Young, Unemployed & Lazy

Getting On

Matt & David - Airport

Not Going Out

My Family

Old Guys

Re-UnitedPink Ladies

Harry & Paul

Whites

Episodes

Vexed Handle With Prayer

The Trip

White Van Man

Lunch Monkeys

London 2012How Not To Live Your Life

Have I Got News For You

Would I Lie To You?

Frank Skinner Show

Mock the WeekRob Brydon Show

Adrian Chiles ShowNevermind the Buzzcocks

The King is Dead

46+ TV shows in Comedy & Comedy Entertainment will be supported via APS, clips in bbc.co.uk/comedy, and BBC YouTube, authored blog posts from talent, and innovative programme support online.

Supporting TV Comedy online:Continue to support TV with exclusively commissioned content, eg Mitchell and Webb Animations, launched online to raise awareness for the new series.

Social Media

FUTURE

Broken Biscuits

Idiots of Ants

Jason Lewis

CFKD Henry 8.0

Content Innovation :There are over 40 web exclusive series online featuring a mixture of web native and emerging comedy talent.

Cardinal Burns

The Midnight Beast

Embedding: Jason Lewis is taking his and the BBC’s brand onto the web.

Video Production Costs

FUTURE PLATFORMS

on Mobile 2010/11

July 2010 we will launch Mobile a video gallery with 50 videos updated weekly with 5 of the best new videos, photo galleries and topical material from the Comedy Blog.

on Games consolesA proposal has been submitted to FM&T to create a feed of bbc.co.uk/comedy in the same way that I player is now available on games consoles.

By monitoring performance against the 3 objectives below:What How Using When Who

1.Amplify the impact and reach of TV comedy

• Measuring unique users and page views to both the overall site and individual clips

• Monitoring profile of MP users compared to TV audience

SageWeekly UUPage viewsReferralsCMI(?)NielsenTubeMogulIstats

Monthly Audiences Team

2. Broaden the BBC’s comedy offering – rebuilding confidence amongst new and underserved audiences in particulari) Tonallyi)Access out of TX slot ii)Range (innovative forms of execution)

• Measure appreciation scores for content

• Putting bespoke questionnaire on the online pulse for key content (and the overall site)

• Strategic analysis of ‘comedy types’

Internet Pulse Net Promoter scoresBespoke questionnairesSageReferralsTubeMogulyoutubeIstatsiplayer

Quarterly Audiences Team

3. Nurture new, diverse talent from across the UK – (onscreen and off) providing a crucial testbed for tomorrow’s TV hits and stars

• Encouraging new talent /ideas and ‘deliberately’ investing in alternative forms in the MP space

- TBC The MP team

How will we measure success?

Projected Traffic: Subject to implementation of the built comedy widget on the BBC homepage.

May 09

Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10

300,000

250,000

200,000

150,000

100,000

50,000

PsychovilleShooting stars Thick Of It

Henry 8.0 + X husband

Gavin & StaceyMicro Men

Ashen’s Tech Dump

Mar 11

Apr 11Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11

300,000

250,000

200,000

150,000

100,000

50,000

450,000

400,000

350,000

500,000

Psychoville

Nevermind the Buzzcocks

Henry 8.0

Beast Hunters

ReFail

Angelos

Harry Partridge

Ashen’sTech

Dump

Marketing

BBC2CTAs

HomepageWidget

May 11

Jason Lewis

Lee Nelson

News Widget

David and Matt?

Christmas Archive

Collection

Miranda?

EmbeddingOur content is embedded all over the web meaning that many of the views we get are not on the BBC website. This is worth factoring in when measuring the success of the project

SummaryMission:THE place for the finest British comedy from…

…the PASTSurfacing the comedy archive,

because people are looking for it.

…the PRESENTAmplifying TV & Radio Comedy

Online to bring people to it.…and the FUTUREDelivering new comedy talent and

new audiences to the BBC.