bba 201_summer 2015 assignment
DESCRIPTION
SMUTRANSCRIPT
ASSIGNMENT
DRIVE SUMMER 2015
PROGRAM BBA
SEMESTER 2
SUBJECT CODE &
NAME
BBA 201
RESEARCH METHODS
BK ID B1518
CREDITS 2
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total
Marks
1 Discuss the primary data collection techniques in detail.
Definition of Primary data.
Primary data collection techniques
2
8
10
2 a. Explain the different types of research designs.8
b. Differentiate between Probability and Non-probability sampling methods.
Meaning of research design
Types of research designs
Meaning of Probability and Non-probability sampling methods
Differences
1
4
2
3
10
3 The important task ahead of the researcher is to document the entire work done in the
form of a well-structured research report. Explain the report writing steps. What are
the guidelines for writing the research report?
Meaning of a Research Report
Report writing steps
Guidelines for writing the Research Report
2
4
4
10