b&b italia opens in jakarta · b&b italia s.p.a. 22060 novedrate (co) italy, strada...

B&B Italia S.p.A. 22060 Novedrate (CO) Italy, Strada Provinciale 32 - tel +39 031 795 111 fax +39 031 791 592 - [email protected] www.bebitalia.com B&B ITALIA OPENS IN JAKARTA June 2017 B&B Italia has just opened in Jakarta a new monobrand store with an area of approx. 650 sqm over one floor, entirely dedicated to B&B Italia and Maxalto. Located in Kemang, South Jakarta’s special area, the new store recalls the exhibition mood of the Company showroom in Novedrate (Como), and presents the international lifestyle of the prestigious B&B Italia’s collections with a selection of furniture proposals for the living, night and outdoor areas. The stylistic choices, the interior project, the blend of architectural details and materials, and the interplay of light and shadow, give rise to a setting full of personality, with a strong, original and international image rich of ideas, proposals and solutions. Black and white wallpapers, sophisticated dividing elements in metal mesh, elegant visuals, and a large greenhouse like expanses of glass with luxuriant tropical plants contribute to create a unique atmosphere. The layout presents multiple areas of different styles that range from the minimalist to the decorative, but always with the accent on contemporary living. A sophisticated interplay of architecture and graphic design, monochrome and colour, create the perfect setting for presentations with deep impact and intense atmosphere, initiating a harmonious dialogue with nature. The aim is to create ambiances evoking moods, trends and emotions rather than arranging the spaces as conventional rooms. The setting is spontaneous, intuitive and welcoming at the same time and the resulting mood is surprising, spectacular, and expresses the refinement and elegance that is so typical of B&B Italia. For this new opening, B&B Italia has signed a new partnership with Magran, B&B Italia’s exclusive distributor in Indonesia. Thanks to the experience of Magran, the new store aims to be a platform of quality and professionalism, and to represent an important showcase on a market that is increasingly sensitive to design. Magran provides not only the top notch B&B Italia’s collections, but also a highly qualified service to the country’s customers, architects and developers, both for residential and contract projects. The opening in Jakarta represents another step of a fruitful partnership that aims to a further expansion plan with future openings. All the stores present the B&B Italia’s collections, fully respecting the image and philosophy of the brand through settings of unique visual language. B&B Italia Jakarta Jl. Kemang Raya 17, Jakarta 12730 – Indonesia B&B Italia Press Contacts: Fiorella Villa: Global Communications Director Barbara Carraretto/Laura Confalonieri Tel. +39 031 795327 / 34 - [email protected]

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B&B Italia S.p.A. 22060 Novedrate (CO) Italy, Strada Provinciale 32 - tel +39 031 795 111 fax +39 031 791 592 - [email protected] www.bebitalia.com

B&B ITALIA OPENS IN JAKARTA

June 2017

B&B Italia has just opened in Jakarta a new monobrand store with an area of approx. 650 sqm over one floor, entirely dedicated to B&B Italia and Maxalto. Located in Kemang, South Jakarta’s special area, the new store recalls the exhibition mood of the Company showroom in Novedrate (Como), and presents the international lifestyle of the prestigious B&B Italia’s collections with a selection of furniture proposals for the living, night and outdoor areas.

The stylistic choices, the interior project, the blend of architectural details and materials, and the interplay of light and shadow, give rise to a setting full of personality, with a strong, original and international image rich of ideas, proposals and solutions. Black and white wallpapers, sophisticated dividing elements in metal mesh, elegant visuals, and a large greenhouse like expanses of glass with luxuriant tropical plants contribute to create a unique atmosphere.

The layout presents multiple areas of different styles that range from the minimalist to the decorative, but always with the accent on contemporary living. A sophisticated interplay of architecture and graphic design, monochrome and colour, create the perfect setting for presentations with deep impact and intense atmosphere, initiating a harmonious dialogue with nature. The aim is to create ambiances evoking moods, trends and emotions rather than arranging the spaces as conventional rooms. The setting is spontaneous, intuitive and welcoming at the same time and the resulting mood is surprising, spectacular, and expresses the refinement and elegance that is so typical of B&B Italia.

For this new opening, B&B Italia has signed a new partnership with Magran, B&B Italia’s exclusive distributor in Indonesia. Thanks to the experience of Magran, the new store aims to be a platform of quality and professionalism, and to represent an important showcase on a market that is increasingly sensitive to design. Magran provides not only the top notch B&B Italia’s collections, but also a highly qualified service to the country’s customers, architects and developers, both for residential and contract projects.

The opening in Jakarta represents another step of a fruitful partnership that aims to a further expansion plan with future openings. All the stores present the B&B Italia’s collections, fully respecting the image and philosophy of the brand through settings of unique visual language.

B&B Italia Jakarta Jl. Kemang Raya 17, Jakarta 12730 – Indonesia

B&B Italia Press Contacts: Fiorella Villa: Global Communications Director Barbara Carraretto/Laura Confalonieri Tel. +39 031 795327 / 34 - [email protected]