BAYER ISREWRITING THE BOOKON BRD TREATMENT

©2015 Bayer HealthCare LLC, Animal Health, Shawnee Mission, Kansas 66201, Bayer and the Bayer Cross are registered trademarks of Bayer.

1 Texas A&M Ranch to Rail data (1993-2001) 2 Snowder, G. D., L. D. Van Vleck, L. V. Cundiff, and G. L. Bennett. 2006. Bovine respiratory disease in feedlot cattle: Environmental, genetic, and economic factors. J. Anim. Sci. 84:1999–2008. 3 NAHMS, 2007 (Cow-calf, Part V) 4 Longeragan GH, et al. Trends in mortality ratios among cattle in US feedlot. JAVMA, Vol 2019, No. 8, October 15, 2001.

Factors that CONTRIBUTE TO BRD include:

LOSSIN CATTLE that have been treated for BRD vs healthy cattle

49 - 150$ $ 1

BOVINE RESPIRATORY DISEASE

THE INCIDENCE RATE OF BRD

depending on age

5 - 50%2

THE MORTALITY RATE ATTRIBUTED TO BRD

IS THE MOST DEVASTATING DISEASE FACING THE BEEF CATTLE INDUSTRY.

COW/CALF

37%

3

FEEDLOT

4

57%

CO-MINGLINGLOW ENERGY LOW WEIGHT

DEHYDRATION

CASTRATION

SHIPPING GENETICS

CHANGES IN WEATHER

AGE DUSTGENDER

PRODUCTION SYSTEM

INNATE IMMUNITYIS ACTIVE

and starts whenpathogens are detected

AT BIRTH

THE IMMUNE SYSTEM PROTECTSAGAINST FOREIGN PATHOGENS.

IMMUNOSTIMULANTS CAN

JUMP START the innate immune system

ACTIVATED INNATE IMMUNE

a broad range of pathogens

cells are prepared to

RAPIDLYFIGHT

ADAPTIVE

requires EXPOSURE TO ANTIGENS to become

EFFECTIVE

IMMUNITY

BUT BAYER IS

CHANGING THAT STORY.