Bay Jobseekers NetworkLinkedIn Presentation

David Saunders

&

Ray Galvin

Agenda

WhyHow to get startedBuilding your profileDo’s & Don’tsSearchesConnectionsGroupsLinkedIn ApplicationsReferences

Why

Managing your online professional identity Brand “YOU”

Networking (who you know – who knows you!)

Finding people & gathering Knowledge to achieve your goals

Staying informed about your contacts and industry

Why

70 Million users

1st, 2nd, 3rd degree connections

Older workers – shows embracing technology & tools

Companies using LinkedIn to recruit vs. Monster/Career Board/etc.

Every Fortune 500 company has a presence on LinkedIn, as do their officers.

Demographics of Social Media

Erik Qualman and/or Karl Fisch & Scott McLeod

Time to reach 50M people:Radio - 38 yrs.TV – 13 yrsInternet – 4 yrsiPod – 3 yrs.Facebook – 2 yrs.

If Facebook were a country it would be the 4th largest country on the planet.

How to get started

Professional email address

Join LinkedIn

Free vs. premium?

Professional picture

Resume

Contacts

Join LinkedIn

Professional Headline

Industry

Network Update

Building your profile

Importance of 100% - what is 100%?Recruiters won’t look at you if you are

below 100%. Boosts search rating.Expands network of who knows you.

What is 100% completed profilePicture

Current employer

2 past employers

3 recommendations

50 connections

Education

Profile summary

Specialties

Building your profile

Customize URL.

Like all communications, check spelling & grammar.

Network update

Notes section

Who’s viewed your profile. (on the home page)

Add LinkedIn URL to business card

Do’s & Don’ts

Profile Picture – have a current, professional one

Summary – make it catchy; this represents your personal brand

Bio – be complete and accurate (everyone can read it)Get your own personal URLMake sure profile is publicInclude keywords to boost search

optimization

Searches

People

Jobs

Companies

People Search

Job Search

Company Search

Connections

What’s a LION?

Only connect with those you know.You don’t have to accept an invitation

Personalize your invitations

Don’t just accept an invitation, comment back to the invitee.

Connections

Be willing to recommend someone & to ask for recommendations

Stagger recommendations

Be willing to connect 2 connections

IDK (“Should you choose not to connect, no worries, simply archive this message instead of the dreaded I Don’t Know button”)

Groups

645,000 groups

Join targeted groups to enhance search resultsIndustryVertical (industry you’re targeting)Local & areas you want to buildProfessionalParallel (same target audience)

Groups

Show only those that are relevant to your search

BE ACTIVEPost quality discussion topics – thought

provokingPost quality answers/responsesCreate a short & sweet signature – name,

website, 3-5 words about what you do

LinkedIn Apps

Reading List by AmazonShows what you’re reading, want to read, have

read and possibly recommend

WordpressIf you have a Wordpress blog, will automatically

synch with your LinkedIn Profile

SlideShare or Box.netPost presentations or other files

LinkedIn Apps

EventsShows what you & people in your network are

attending

Company BuzzAggregates mentions of a company from Twitter

Tweeter IntegrationAggregates anyone in your network who has a

Twitter account

ReferencesLinkedIn Learning Center: http://learn.linkedin.com/

LinkedIn Blog: http://blog.linkedin.com/

Linked Strategies: http://www.linkedstrategies.com/blog/

Mashable: http://mashable.com/?s=LinkedIn

How to Use LinkedIn In Your Jobsearch: http://www.booleanblackbelt.com/2009/07/how-to-use-linkedin-in-your-job-search/

Jobseeker’s Guide to Online Networking & Using LinkedIn: http://www.career.sunysb.edu/files/Job%20Seeking%20&%20LinkedIn.pdf

How To Really Use LinkedIn: http://www.how-to-really-use-linkedin.com/en-home.html

Social Media Leaps: http://www.socialmedialeaps.com/

Bay Job Seekers

Thank you for your time.

David Saunders

&

Ray Galvin