baxendale idea - a new approach to innovation
DESCRIPTION
Baxendale conducts Research, Development and Innovation in health, energy and Big Data markets. This presentation outlines Baxendale IDEA, a scientific methodology for lean product and customer development.TRANSCRIPT
What’s your next big
IDEA ?
SM
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• …complement existing innovation capability
• …connect customers as solution providers
• …unlock sources of funding for research and development
• …commercialise your existing innovations to generate new revenue
• …consolidate your position through continuous innovation
And Deliver …
• …innovations that solve pressing strategic objectives
Discover How to…
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• RD&I: Research, Development and Innovation accelerator that makes useful energy, healthcare and ICT products and companies
• Lean science: Experiments to test product value and customer take-up
• IDEASM methodology: Agile, managed and stage-gated approach to fast product and customer development
• Employee-owned start ups: Rapid set up of enterprises with an embedded culture of continuous innovation
About Us
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1. Strategic Innovation Challenge
2. Agile Product & Customer
Development
3. Market Entry
Inavya 3-Step Innovation Process
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Map strategic needs Vision possible solutions
Launch strategic innovation challenge
Step 1: strategic innovation challenge
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Realise your IDEA
• Identify most compelling innovation opportunity
• Develop Minimum Viable Product (MVP) quickly
• Experiment on value and growth propositions
• Act on evidence
Step 2: product & customer development
SM
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Identify
Develop
Experim
ent
Develop
Identify
Identify
DevelopExperim
entMinimum Viable
Product(MVP)
Customer reference participants
Value created ?
Strategic Objectives met ?
Step 2: product & customer development
Act
Experiment
Act
Act
Inavya IDEA methodology
SM
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Step 2: making MVPs at speed
225….Full-time scientists, engineers & consultants. Advanced science & engineering lab facilities.
#1….Won more FP7 research grants than any other organisation in the EU
Global….
Operations in United Kingdom, Italy, France, Luxembourg, Belgium, Poland, Spain, China & United States.
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Networks
Know-how
INNOVATION
Experience
Step 3: market entry
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Inavya Leads
Realise your IDEASM