Battleship

Distribution, Exhibition and

Consumption

Product

ion

• Director: Peter Berg• Budget: $200,000,000 (estimated)• Writers: Erich Hoeber and Jon Hoeber• Stars: Alexander Skarsgård, Brooklyn

Decker and Liam Neeson• Production companies: Battleship

Delta Productions, Film 44, Hasbro, Ponysound, Stuber Productions

Dis

trib

uti

on

Marketing Strategies:

Twitter: Links to trailers, cast interviews, games etc. Keeps you up to date with the latest news related to the movie.

Distributer: Universal pictures

Official website: Links to facebook game, trailer, global sites.

Google search: trailers, interviews, official site, wikipedia etc.

YouTube: Trailers, interviews, behind the scenes

Also:• Facebook page• TV show appearance• Interviews• Behind the scenes videos• Posters• Word of mouth• Adverts• iTunes podcast

• $50 million marketing budget• Shown in 416 UK Cinemas• Saturated release: wide scale release all at the same

time

Exh

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ion a

nd

Consu

mpti

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• Preorder from LoveFilm, • Sign up for notification of release on

Amazon• Soundtrack album