battle for it
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Battle for IT
Indian Institute Of Foreign Trade, Delhi School of International Business
Name E-mail Phone Number
Maneet Tandon [email protected] 7838749486Akshay Subramaniam Raju [email protected] 9711602403
Anant Sharma [email protected] 9871514904
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Most owners - Generation X/Baby Boomers,
Average household income over $109,000
(56% greater than non-Tablet owners)
Nearly half have children under 18
The hidden trend:
Tablets in the future will be replacements/upgrades from current laptop PC’s
75% of Tablet owners bought their
Tablet to complement their other devices.
Current Market focuses on tablet as
an upgrade from the Smart Phone
• Run as an extension on theoriginal iOS as on the Imac’s
• Better functionality as compred tthe other OSes
• Open Source OS• Built from ground up for the
smart phone
• Not suitably scaled up for thetablet platform
Source : bizrateinsights research, 2010
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27%
61%
70%
29%
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21%
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Apple
announces iPadJan 27, 2010
0
50000
100000
150000
iOS Android MeeGo WebOS QNX Other
2010
2011
2012
2015
iPad launch
Apr 3, 2010
iOS and Android will
continue to
dominate.
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P r o
d u c t S p e c i f i c a t i o n s
Intel Atom x86 CPU
120 Gib SS HDD
LCD 10" WXGA Res.(1280*800) Display
Windows 7/8 TabletOS
3G, Wifi & NFC
SlideOut Keyboard
Dual F&B Camera
A p p l i c a t i o n O f f e r i n g s
Microsoft Office 365Integration
BranchOutProfessional Network
Unified Push MailService
GPS NavigationSoftware
G a m e C h a n g e r s
BranchOut
MessengerXtendView NFC
Productivity Suite
• TradePro
• CreatePro
• DesignPro
Bundled KlipschHeadphones
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HardwareSpecs
BranchOut
Xtend ViewProductivity
Suite
Windows OS
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Main Tablet
Automatic extension ofworkspace on Close proximity
W h a t i t
i sIt automaticallyextends screenworkspace when inclose proximity withother tablets.
NFC provides thebest data rates toenable suchfeatures
A p p l i c a t i o
n sReal time
traders onmultiplescreens
EnablingCollaborativeproject
execution
U s
e sReal time
workspaceextension
Filetransfers
Messaging
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Sustainable Differentiation Long-term benefits to Net Sales and Margins
Royalty Payments to Microsoft Lower Gross Margin %
Sales and Marketing Support from Microsoft Lower Sales and Marketing OPEX
Focus on Differentiation Lower Research and Development OPEX
Services Partnership Enhanced Monetization Potential
Windows provides theperfect ecosystem for
Nokia to focus on its core
competencies, while
reducing its total
expenditure towards new
product development and
R&D
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• Tried and tested platform for complexsoftware
• Possibility to scale up from underpoweredRobustness
• Plethora of legacy applications available
• Current platform more powerful than ARMbased architecture
Functionality
Scalability • Works on any type of documents, with multiple users
Reliability • On the cloud services that work everywhere, online
Provides an easy way to work with Office documents online and offline , enabling
collaboration with multiple users. The bread and butter of the business junta
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• Our software tools will provide Data feeds, Charting solutions and
Trading Executions with multiple traders across geographies and stock markets.
• XtendView utility would facilitate multiple operations at the same timewith conjoined tablets.
TradePro:
• Catering to journalists, media professionals and to anyone who canmake use of design, creative and print media tools, a package of suchindispensable software will almost certainly woo in the lot.
CreatePro:
• Primarily for Architects, Engineers and other professionals for handlingsophisticated CAD/CAM, 3Ds Max Software on the field.
DesignPro:
800
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T h
e P a s t Nokia has always
used ARMarchitecture , best
known for its power
efficiencyThe marketplace
will soon have tworival platformsIntel vs. ARM
W h y I n t e l i s t h e f u t u r e Intel is an industry
standard forcomputing
performance.
Next generation IntelAtom processors due
in 2012, will faroutperform ARM
Microsoft has a longrelationship with Intel
due to Windows
L e v e r a g i n g D e v e l o p e r s Existing developer
base for the onWindows platform
can be used to
rapidly build up vastApplication
repository for itscustomers far easier
than for ARMarchitectures.
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Klipsch ?
• An American loudspeaker company, basedout of Indianapolis, it isknown for its quality .
• It makes high end, highfidelity sound systems,
headsets and mobile
audio solutions across a
wide range of prices
Why should Nokia buy it
• It maintains a widerange of patents onaudio solutions.
• Proprietary and cutting
edge technology willyield a lot to the brandlike a few otherexamples
• HP-Altec Lansing
• Sony-Walkman
How can Nokia buy it
• Klipsch has run into afew problems in thepast. It has recentlybeen acquired by
Audiovox in March,12011
• Klipsch has yet to makea serious dent in theheadphone market.
• Klipsch is purchasable.
Klipsch can be a strategic acquisitionas a quality audio solution for the
entire range of Nokia Mobile phones
and future tablet PC’s
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• It is a the next big thing in the realm of LinkedIn
• It is a professional network based on the Facebook App Platform
What is BranchOut ?
• BranchOut provides a safe, secure and encrypted professionalnetwork for connecting and interacting with professionals around the
globe
Why it is the next big thing.
• BranchOut Messenger Network can rival the Blackberry messenger asa 24/7 online network
• BranchOut will provide a solid online portfolio platform for Nokia
Users by integrating it into Windows
And what exactly can Nokia do with it
Acquiring BranchOut• After just being
launched this April,
it has raised 24 mn$
• It can leverage on
Facebook’s 750+ mnuser base.
• A buyout of the
stake of the Private
equity firms Accel &
RedPoint ventures
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NOKIA Lounge
Locations:
• Airports,
•Luxury Malls
• Plush localities
Features:
• WiFi Zone• 24*7 Hangout
•Good Ambiance
• NOKIA services
• NOKIA Music Library
• NOKIA Video/ MovieLibrary,
• Networking
Opportunities
Corporate Deals
• Personal Organizer
• Synchronizationbetween any emailaccounts like Outlook,Gmail, and hotmail.
• ‘Always-on' internet
access service• Easier, faster and moreefficient connectivity
• Secure gateway withyour company’s network
• Synced with Desktop atoffice
• Easy to carry
• Alternative to RIM
Marketing to the
Geeks
• Geeks are the bestmarketing agents formobile phones especially,the Smartphone
Blogs and Forums:
• Forums will beplatforms for geeks andusers to connect andinnovate
Enables to Reach
new customers.
Open up new market
with less
competition
Create awareness
about Nokia Product
Build Credibility of
Nokia
Customer
Engagement and
Loyalty
Create Goodwill
Platform to promote
NOKIA products and
services
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PR Launches
Nokia T800 Tablet
The Launch of a new
phone should be an
Event/ Celebrate Nokia
Let The Product do the Talking…
• Online/Media product reviews for tablets
• 1% drop in review rating is double the drop in
sales
• Product Centric communication
“Relationships are sustained on
Quality”
- Focus on relationship and
sustaining customers
“Because you can’t place a price
on the Quality”
‘Your Imagination is The Limit’
- Promoting the customer
experience
“Exclusivity Always”
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GeeKonnect
• Geeks are trend setters
• They are the
ultimate source of
product reviews
• Sense of belonging
• For both users and
mobile geeks
• Innovation
• Apps
• Next level gaming• Product suits
• Forums
Nokia World
Experience Co-creation
Experience Innovation
Users