baton rouge rertaurant
TRANSCRIPT
WelcomeTo Our Presentation
Presented To
UJAL UJAL IBRAHIMIBRAHIM
(UJB)(UJB)
Group Members
Samira Khan: 121-0231-030
Mostafa Saad: 121-0300-630
Nilantay Morshed: 113-0625-630
Ariful Islam: 121-0428-030
• Ridwan Haider: 121-0493-030
What Do You Think of When You See This…?
Well What I Think Well What I Think Is…Is…
Baton Rouge Baton Rouge RestaurantRestaurant
It’s time to get passionate It’s time to get passionate about foodabout food
Target Audience Higher middle class and
higher class Tourists from all over Dhaka city Experiencers and
professionals Loyal customers quickly Health conscious Concerned with the
environment.
Objectives to be Acomplished
Customer satisfaction and loyalty Generating restaurant traffic Achieving specific financial goal Building the restaurant brand
Media Plan Outline
Print ad in The Daily Star on Friday. People stay back home relaxed.
Concentrate on the add.
Ads in magazines for the experiencers. Also for professionals -more inclined to critique about quality.
Billboards for the general public, upper middle class families and corporate
people.
Targeting huge group with web advertisements- almost no cost.
BUDGET
Platforms
Advertising Packages Demographics
The daily Star Newspaper
Front page - 10”:4”
Tk. 4.8 lac
Higher middle class and higher class
Mirror Magazine
2 pages
Tk. 30,000/page
Experiencer and professionals
Billboard3 billboards for 1 year
Tk. 5.5 lac
Gulshan, Dhanmondi,
Uttara community.
Our Advertisement
Newspaper and Magazine Ad
Billboard Ad
Evaluation
SurveysOnline TrackingCompare Revenues Public PerceptionOnline reviews
Khadok
Promotional Join Venture
Thank You!
Any Any Questions?Questions?