bathroom standards. redeﬁ ned. - reece plumbing · pdf fileelle decoration: design award...

1

Bathroom Standards. Redefi ned.Perfecting Bathroom Experiences since 1872

21 American Standard | Our LegacyAmerican Standard | Our Legacy1

The roots of American Standard’s innovation legacy can be

traced back to a tiny tinware shop in Ware, Massachusetts,

where John B. Pierce, an optimistic entrepreneur, purchased a

tinware shop for $2,800 in 1872. With determination, a fresh

coat of paint and an unwavering vision for the future, Pierce

forged the beginning of a proud legacy that has made American

Standard one of the most enduring and trusted brands in the

industry. Since its humble beginnings, American Standard has

led a pivotal role in redefi ning today’s bathrooms by pioneering

innovations - making modern bathrooms accessible to all.

JOHN PIERCEFOUNDER

RAISING THE STANDARD

ONE VISION, ONE LEGACY

For over 140 years, American Standard has continually raised the standard

of living healthily, responsibly and beautifully around the world. We continue

to drive our promise to consumers worldwide by delivering inviting products

that last, with superior performances that are dependable, and ensuring each

innovation is purposeful and sustainable.

American Standard was formed after an amalgamation of two industry leaders in their own rights –

American Radiator and Standard Sanitary.

Since its inception in 1875, Standard Sanitary has pioneered many plumbing product improvements

including enamelled bathtubs, toilets, sinks, electric dishwashers, even adding colour to bathroom

fi xtures. By the 1930s, Standard Sanitary was leading the sanitation and plumbing industry.

American Radiator, on the other hand, dominated the heating equipment market and was the largest

supplier of heating equipment in the world.

In late 1929, the combination of both the entrepreneurial fl air of American Radiator and innovative spirit

of Standard Sanitary laid the foundation for what American Standard stands for today.

43 American Standard | Our MilestonesAmerican Standard | Our Milestones

1870’s

18

80

’s

19

60

’s

TO

DA

Y

19

20

’s

1890’s

1970’s

2000’s

1930’s

1910’s

1950’s

1990’s

1900’s

1980’s

1940’s

The Growth Of The Modern Bathroom

Alongside Standard Manufacturing, two companies

producing enamelled sanitary products were growing

steadily. The fi rst was Dawes & Myler Manufacturing which

was founded by ex-Standard Manufacturing staff, Edward

L. Dawes and William A. Myler. The other was Ahrens & Ott

Manufacturing, set up by Theodore Ahrens and Henry L.

Ott. In 1899, all three companies merged to form Standard

Sanitary that led the expansion of the bathroom market and

made modern bathrooms accessible to all.

Turbulent Times

By 1971, American Standard sales reached $1.4 billion with

70,000 employees. Despite a turbulent economy that led to

a decade of controlled growth and expansion, the company

grew worldwide. By 1979, it was operating in more than

20 countries and claimed the title as the world’s largest

plumbing manufacturer.

Fresh Ideas For A New Generation

In 2013, American Standard joined the LIXIL Group of Japan,

one of the world’s leading building products companies. With annual

revenues exceeding $16 billion, LIXIL is a family of brands with

leading market position in windows, doors, exterior curtain walls,

and, of course, kitchen and bathroom products.

Mega Merger Forms One-Stop Shop

While Standard Sanitary dominated the sanitation and

plumbing industry, American Radiator, led by Charles

Woolley, was the world’s largest supplier of heating

equipment. In late 1929, both companies merged to form

American Radiator & Standard Sanitary Corporation;

creating a single source for craftsmen and driving greater

demand for heating and plumbing products.

Cornering The Market

By 1900, Standard Sanitary had become the world’s largest

supplier of plumbing goods; producing more than 150 baths

per day. American bathrooms were modernising with the country

devoting resources to public sewage and, bathrooms began

moving indoors rapidly.

The Go-Go Days

By the Eighties, sales reached a record high of $2.7 billion and

innovation continued to drive market leadership. The company

introduced Americast® in 1987, a game-changing material that

was lighter than cast-iron and more durable than enamelled

steel; and the Sensorium, the fi rst bath with electronics that

controlled in-home appliances.

Supporting The War Effort

By 1943, American Radiator & Standard Sanitary virtually

halted all peacetime production to supply the armed forces

with critical parts and munitions including the mould and

castings for the B-29 Superfortress bomber. By war’s end,

the company had produced more than 2.5 million hand

grenades and 75 million cast-iron nose pieces for bombs.

A shortage of labour and materials in the post-war years

forced the company to put products on allocation as

demand far outpaced available production.

DEFINING MOMENTS,REWRITING HISTORIES

The Sanitary Advantage

In 1883, Standard Manufacturing perfected a process to coat

pulverised enamel onto hot castings to form a smooth, white surface

that was easy-to-clean and impervious to water-preventing corrosion

and bacteria from forming and multiplying on the sides of metal baths.

New Products For A Modern World

The Sixties was a growth era for American Standard. The company expanded

its product offerings, and ventured into new markets and technologies.

Innovations included the now ubiquitous “push and pull” tapware, slip-resistant

baths, odour-removing Vent-Away toilet systems and remote control drain

pop-ups. In 1968, a technological breakthrough in ceramic disc valves was

added to American Standard tapware – promising leak-free operation for life.

The Bathroom Comes of Age

White had been the colour of choice in American bathrooms: it was clean,

bright and sanitary. But in 1926, colour made its fi rst appearance in bathroom

fi xtures from Standard Sanitary. Suddenly style entered the bathroom with a

new attitude that made it an integral part of home décor.

Rise of Public Health

The advancement of sanitation has been important in the history of public

health. In 1875, James Arnott and Francis J. Torrance from Ireland founded

Standard Manufacturing to make cast-iron water closets, washstands and

bathtubs for the growing sanitation and indoor bathroom market.

Clarence Mott Woolley,

forms American Radiator

Company in 1892.

John Pierce purchases

tinwork shop in

Massachusetts in 1872.

Forms Standard Sanitary

in 1899.

John C.Reed developed a process he

patented to enamel baths quickly and

helped Standard Sanitary rise as the

nation’s plumbing leader.

American Radiator & Standard

Sanitary advertised hope during

wartime production.

Expanding The Product Line

In 1913, American Sanitary purchased

the Great Western Pottery Company and

began producing enamelled porcelain

products. The company began selling a

complete line of cast-iron enamelled

kitchen sinks in 1917 after a successful

launch at the Pittsburgh Annual Exposition.

Peacetime Boom

The housing industry recovered quickly after WWII as

affordable housing was required for millions of returning

war veterans. The new suburbia was born, and with it

the expansion of plumbing products. In 1951, American

Standard had moved into the kitchen; introducing steel

sinks, steel walls, base and specialty cabinets, automatic

dishwashers and electric food waste disposers. We Want You To Love Your Bathroom

Americans turned their attention to creating stylised

living spaces that offered a sense of comfort, retreat

and relaxation. American Standard joined the

renaissance by acquiring Porcher, a French-based

luxury brand and JADO, a German-based tapware

brand. In addition, new suites and product lines

were added to attract style-minded consumers.

Clean Is The New Green

Innovation is our top priority at American Standard. Our latest

introductions bring new levels of style and performance to our

customers and continue to raise the standard of comfortable,

beautiful, healthy and convenient living.

DOUBLE VORTEXMaximum fl ushing performance,

minimum water usage.

PROGUARDGuards against water stains.

Standard Sanitary’s “Royal Albion”

Popular enamelled steel kitchen sink

with integrated food disposal system.

Years of trouble-free performance

were made possible through American

Standard’s patented ceramic-disc

technology and washerless tapware.

Refurbished Radiator Building.

Made of three layers,

enamel, metal and

composite backing, this is

no ordinary bath. Americast®

is lighter than cast-iron and

just as strong, making bath

installation easier.

Creation of American Standard Brands

American Standard Companies, Inc., the parent company of American

Standard announces break up. In 2007, Bain Capital purchased the

American Standard Global Bath and Kitchen business while Sun Capital

bought American Standard Americas, which led to the creation of American

Standard Brands that included the integration of Elijer, Crane Plumbing and

Fiat, all Sun Capital companies.

65 American Standard | Product Highlights & AccoladesAmerican Standard | Product Highlights & Accolades

DRIVEN BY DESIGN,POWERED BY TECHNOLOGYAt American Standard we consistently strive to raise the standard of design. We achieve this

through the complete integration of our design values into every facet of our design process:

by pioneering new products and technologies: creating dependable, long lasting products that

stand the test of time: and creating inviting products with pleasing aesthetics. Our pioneering and

focus on innovation is tangible in our product highlights; demonstrating an understanding of our

customer’s needs and aspirations.

Design Plus

2005

iF Design Award

2008

iF Design Award

2007

Red Dot Design Award

2008

The Chicago Athenaeum:

Good Design Award

2004

Red Dot Award:

Best of the Best

2005

Red Dot Award:

Best of the Best

2004

Design & Decoration Award:

Best Bathroom Product

2004

Elle Decoration:

Design Award

2003

Good Design Award

2014

PROGUARDA revolutionary technology which is

applied on ceramics which inhibits

the build-up of water stains, making

cleaning a breeze

PRODUCT HIGHLIGHTS

INTERNATIONAL DESIGN AWARDS

RIMLESSHygienic and easy to clean

RAISED HEIGHTEasy to get on and off, especially for

the elderly, pregnant and disabled

DOUBLE VORTEXMaximum fl ushing performance:

The design of the bowl propels the

water forward and creates a strong

fl ushing momentum

SOFT CLOSINGSEAT & COVERGentle and quiet closing action

TOP FIXED &QUICK RELEASEEasy removal for thorough cleaning

87 American Standard | Design Philosophy & Brand Pillars7 American Standard | Design Philosophy & Brand Pillars 8

DESIGNPHILOSOPHY

BRAND PILLARS

CLASSIC, CONTEMPORARY, MODERN

The bathroom has come of age. From being a mere

functional cleansing room, it has evolved into a private

haven for the individual. Our Bathroom Collections

enable individuals to express their personalities and

create their own private sanctuaries.

CLASSIC

With a preference for conservative aesthetics, Classic

collections embrace ‘established design’, quality and

elegance. With a healthy respect for tradition and

formality, emphasis is often placed on style-longevity.

CONTEMPORARY

Robust materials and humanised aesthetics combine

to provide simple, valuable solutions for everyday

needs. With this style, there is a distinct practicality

with a penchant for harmonious design.

MODERN

This style amplifies simplicity and clarity, with no need

for exaggeration or excessiveness. Intuitive products

that are just as easy to use as they are emotionally

designed with the latest trends in mind.

From modern and contemporary, to timeless classic

designs, you can be sure to find your personalised

style at American Standard.

Reece Product Quality Guarantee

American Standard products enjoy a

7 year product replacement warranty.

For full warranty details visit

www.reece.com.au/warranties

INVITING STYLEAt American Standard, we combine function

with thoughtful, well-designed form.

Our products offer style that is personal,

approachable and satisfying: style that

complements your life perfectly.

LASTING QUALITYFrom the materials we use to the care we put

into our manufacturing processes, our products

are built to last. It’s quality you can depend on

today, and be confident in for a lifetime.

SUPERIOR PERFORMANCEFor the past 140 years American Standard has

set and reset the standard for products that

perform above and beyond. We build worry-free

performance into every product we make.

PURPOSEFUL FUNCTIONAmerican Standard products are designed to

make life healthier, safer, easier and more

beautiful. We aim to impact positively on our

customers’ lives by delivering products that

cater to their everyday needs.

109

Contemporary. Sophisticated. Geometric.

Elegant. Flexible. Everyday. Smart. Practical. Space-saving.

Studio

Classic. Practical. Timeless.

HeronQuality. Sleek. Durable.

Saga

American Standard | Collections American Standard | Collections

Modern. Tranquil. Harmonious.

1211

Collection

Aesthetically pleasing and intuitive, the Acacia Evolution

collection refl ects an inherent understanding of form and

function. Acacia Evolution’s considered, modern design is

expressed in soft lines and balanced proportions which

create a sense of tranquility and calm.

American Standard | Collections | Acacia Evolution

ACACIA EVOLUTION wall hung panSoft close, quick release seat

WELS 4 star, 4.5/3 ltr/fl ush

Average fl ush: 3.5 litres

P Trap: 220mm


ACACIA EVOLUTION round vessel basin400mm

0 taphole

overfl ow

ACACIA EVOLUTION semi recessed basin500mm x 460mm

1 taphole

overfl ow

ACACIA EVOLUTION semi inset basin550mm x 460mm

0 or 1 tapholes

overfl ow

ACACIA EVOLUTION back to wall panSoft close, quick release seat



S Trap: 80mm-95mm

(80mm recommended)

P Trap: 190mm

1413

Collection

A harmonious mix of round and square, Concept creates a

geometric balance that intrigues and delights. A perfect addition

to any contemporary bathroom, the Concept range embodies

perfect proportions and sophisticated design.

American Standard | Collections | Concept

CONCEPT raised height back to wall panSoft close, quick release seat

WELS 4 star, 4.5/3l tr/fl ush


S Trap: 80mm-100mm

P Trap: 190mm

Raised height pan

Ambulant compliant

CONCEPT raised height close coupled back to wall toilet suiteSoft close, quick release seat



S Trap: 140mm-250mm

P Trap: 190mm

Back inlet

Raised height pan

Ambulant compliant


CONCEPT counter/wall basin400mm x 360mm

0 or 1 tapholes

overfl ow

CONCEPT semi recessed basin400mm x 360mm

1 taphole

overfl ow

1615

Collection

An effortless combination of bold lines and soft edges, the

Cygnet collection offers elegant solutions to everyday needs.

Fundamentally fl exible, Cygnet’s timeless design means your

dream bathroom is within reach.

American Standard | Collections | Cygnet

CYGNET wall basin550mm x 460mm

0 or 1 tap holes

Overfl ow

Optional semi-pedestal

available (9506418)

Wall brackets included

CYGNET semi recessed basin500mm x 441mm

0 or 1 tapholes

Overfl ow


CYGNET semi inset basin554mm x 420mm

0 taphole

No overfl ow

CYGNET semi inset basin500mm x 440mm

1 or 3 tapholes

Overfl ow

1817

CYGNET twin rail shower – roundWELS 3 star, 9 ltr/min

Top water inlet

CYGNET twin rail shower – squareWELS 3 star, 9 ltr/min

Top water inlet

CYGNET close coupled toilet suiteSoft close, quick release seat



S Trap: 160mm fi xed

P Trap: 185mm

20mm pan collar available

to achieve S trap set-out

of 140mm to 180mm

- sold separately (1403737)

CYGNET close coupled back to walltoilet suiteSoft close, quick release seat



S Trap: 140mm-270mm

(180mm recommended)

P Trap: 190mm

Back and bottom inlet available

CYGNET raised height close coupled back to wall toilet suiteWELS 4 star, 4.5/3 ltr/fl ush


Soft close seat

Raised pan height

S Trap: 140mm-250mm

(180mm recommended)

P Trap: 190mm

Bottom and back inlet available

Raised height pan

Ambulant compliant

American Standard | Collections | Cygnet American Standard | Collections | Cygnet

2019

Collection

Studio

Accessible style and practical design combine to make

Studio the smart choice for your next bathroom or ensuite.

Studio delivers a functional and reliable range that meets

all your bathroom needs.

American Standard | Collections | Studio American Standard | Collections | Studio

STUDIO corner wall basin450mm x 460mm

1 taphole

Overfl ow


STUDIO wall basin 450450mm x 300mm

1 taphole

Overfl ow



1 taphole

Overfl ow


STUDIO close coupled back to wall toilet suiteSoft close, quick release seat



S Trap: 140mm-270mm

(180mm recommended)

P Trap: 190mm

Back and bottom inlet available


1 or 3 tapholes

Overfl ow

Optional pedestal available



2221

Collection

Heron

With quality and value at its core, the Heron range delivers

a range of diverse products, perfect for any bathroom,

situation or challenge. Whatever your style, whatever your

bathroom, the Heron range has the perfect fi t.

American Standard | Collections | Heron American Standard | Collections | Heron

HERON under counter basin500mm x 380mm

0 tapholes

Overfl ow

HERON counter basin500mm x 450mm

1 taphole

Overfl ow

HERON vessel basin500mm x 400mm

0 tapholes

No overfl ow

HERON vanity basin555mm x 425mm

1 or 3 tapholes

No overfl ow

HERON semi recessed basin500mm x 455mm

1 or 3 tapholes

Overfl ow

2423

HERON close coupled square toilet suiteSoft close, quick release seat



S Trap: 140mm

P Trap: 185mm

Bottom inlet

20mm pan collar available to achieve

S trap set out of 120-160mm


HERON close coupled round toilet suiteSoft close, quick release seat



S Trap: 140mm

P Trap: 185mm

Bottom inlet

20mm pan collar available to achieve

S trap set out of 120-160mm


American Standard | Collections | Heron American Standard | Collections | Heron

2625

Collection

Saga

Classic lines and broad appeal allows the Saga range to

integrate effortlessly in your kitchen or laundry, while the

fundamental commitment to quality and durability in every

Saga product affords you comfort and peace of mind.

American Standard | Collections | Saga

SAGA tubular sink mixerWELS 4 star, 7.5 ltr/min

Reach: 200mm

SAGA sink mixer with pullout sprayWELS 4 star, 7.5 ltr/min

Reach: 205mm

Dual spray function

SAGA cast sink mixerWELS 4 star, 7.5 ltr/min

Reach: 240mm


2827

Collection


Collection


CONCEPT wall/counter basin

CONCEPT semi recessed basin

CONCEPT raised height back to wall pan

CONCEPT raised height close coupled back to wall toilet suite

ACACIA EVOLUTION back to wall pan

ACACIA EVOLUTION vessel basin

ACACIA EVOLUTION semi recessed basin

ACACIA EVOLUTION semi inset basin

220

550

460

65

455

18560

FINISHED FLOOR

400

400

115

57

158125

245

190

551

370

388

22080-100

190

460435

BACK INLET HOLE

140-250

460

240

742

376

315

100

810680

352

190

265

400

115

57

123159

360

ACACIA EVOLUTION wall hung pan

3029

Collection

American Standard | Collections | Cygnet American Standard | Collections | Cygnet

CYGNET wall basin

CYGNET semi inset basin 0 tap hole

CYGNET semi inset basin 1 or 3 tap holes

CYGNET twin rail shower – round

CYGNET twin rail shower – square

CYGNET raised height close coupled back to wall toilet suiteback and bottom inlet pictured

CYGNET close coupled back to wall toilet suiteback and bottom inlet pictured

CYGNET close coupled toilet suite

CYGNET semi recessed basin

500

440

142

67

60150 175

420

554

210

277

553

64

181150

500

67

210

440

440

105 150

275

550

460

210

280

150

285

305

461

188

458310

190

260

660

180

371

140-250

525

460

820

125

235

375

740

180

180

180

180

BACK INLET HOLE

WATER SUPPLY

BOTTOM INLET

WATER SUPPLY

BOTTOM INLET

WATER SUPPLY

190

270

835

552

400

140-270

680

353

66BACK INLET HOLE

WATER SUPPLY

700

125

381

760

240

BOTTOM INLET

WATER SUPPLY

BOTTOM INLET

WATER SUPPLY

180 180

180 180

660

370

160

495

415

400

185

400

827

180

180

164

405 220

376

200

400

250

387

100

873

55

WATER INLET

129

55

52

20.6

40

200

400

55

256

388

877

42.5

38

38 55

20.6

40

52

108

WATER INLET

3231

Collection

Heron

American Standard | Collections | Studio American Standard | Collections | Heron

HERON under counter basin

HERON counter basin

HERON vessel basin

HERON close coupled round toilet suite

HERON close coupled square toilet suite

HERON vanity basin

HERON semi recessed basin

500

400

96

150 180

500

450

63

210

181150

327 380

447500

115

147 181

500

455

455

240

215

555420

425

195

165

365

140

430

430

780640

216

371

185

190

270

700

255

365

420

62

Back inlet hole

785

400

140-270587

665

374

378

177

255

365

420

WATER SUPPLY

WATER SUPPLY

180 180

180 180

365

430

640

140

430

800

347

185

Collection

Studio

STUDIO corner wall basin

STUDIO wall basin 500


260150

350

110

260


300

450

180

125

300

192

320320

450

460

150

210

425 280

510

215

775 830

510

425

American Standard | Collections | Studio

STUDIO close coupled back to wall toilet suiteback and bottom inlet pictured

3433

About LIXIL

LIXIL is the most comprehensive and connected

global company in the housing and building industry,

delivering human-centric innovation that enhances

people’s living spaces - we call this Living Technology.

Delivering core strengths in water, housing, building and

kitchen technologies, our brand portfolio businesses

including LIXIL, INAX, GROHE, American Standard

Brands and Permasteelisa are leaders in the industries

and regions in which they operate, bringing better living

solutions to the world today and for future generations.

Collection

Saga

SAGA tubular sink mixer

SAGAsink mixer with pullout spray

SAGAcast sink mixer

Max430

Max 25

G1/2"

243.3

M10

137.1

176.3202.9

G1/2"

207

186

370

MAX.22

13020º

G1/2"

M33X1.5P

57

INSTALLATION HOLE

203

403

126155

Max 25

M10

137

G1/2"40

55

MAX35MIN

American Standard | Collections | Saga

LIXIL Australia Pty Ltd2/2-4 Clarice Road, Box Hill, Victoria, Australia 3128.

Visit any one of our 300 showrooms around Australia for all the latest products, concepts and inspiration to make your bathroom whatever you want it to be. And for the ultimate bathroom experience, go to one of our new bathroom life™ stores where you will find the biggest range of leading Australian and international brands.

Call 1800 032 566 or visit www.reece.com.au for your nearest bathroom showroom.

Due to limitations in the printing process the colours in this brochure are a guide only. The manufacturer/distributor reserves the right to vary specifications or delete models from their range without prior notification. The manufacturer/distributor takes no responsibility for printing errors. American Standard products enjoy a 7 year product replacement warranty and a 1 year parts and labour warranty – domestic use only.See www.reece.com.au/warranties for more information.V2 [BROCHURE CODE: 2131509]

bathroom standards. redeﬁ ned. - reece plumbing · pdf fileelle decoration: design award...

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