bates athletics brand identity guide

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BATES BOBCATSATHLETICS BRAND IDENTITY GUIDE

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BATES BOBCATS TABLE OF CONTENTS

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Cross Country Field Hockey Football Golf Lacrosse Nordic Skiing Rowing Soccer Softball Squash Swimming & Diving Tennis Track & Field Volleyball

TYPOGRAPHY & COLOR Custom Font Uniform Numerals Color Information

ATHLETICS BRAND GUIDELINES Violation Information Safe Zone & Sizing

CONTACT INFORMATION

43-5152-5455-5758-6667-7576-7879-8788-9697-99

100-108109-117118-126127-135136-138

140141142

144145

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INTRODUCTION

PRIMARY MARKS Primary Mark 1 Primary Mark 2 Primary Mark 3

SECONDARY MARKS Secondary Mark 1 Secondary Mark 2 Secondary Mark 3 Secondary Mark 4 Secondary Mark 5 Secondary Mark 6

TERTIARY MARKS Tertiary Mark 1 Tertiary Mark 2 Tertiary Mark 3 Tertiary Mark 4

WORDMARKS Wordmark 1 Wordmark 2 Wordmark 3 Wordmark 4 Wordmark 5 Wordmark 6

SPORT-SPECIFIC MARKS Alpine Skiing Baseball Basketball

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28-3031-3334-42

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BATES BOBCATS INTRODUCTION

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BATES ATHLETICS VISUAL IDENTITY

Fielding 31 varsity teams, Bates is a member of the NCAA Division III New England Small College Athletic Conference (NESCAC). The Bobcat was adopted as the college mascot in 1924, during an all-campus vote in the Bates Chapel.

In 2013, the college introduced a new visual representation of the Bobcat, as well as secondary and tertiary marks and a unique font, developed in partnership with Skye Design Studios.

A consistent visual identity is key to effective communications and brand strength for Bates Athletics and contributes to a powerful and unified expression of the Bates brand. The following rules for the implementation of the Bates Ahtletics visual identity includes guidelines for color and typography in print and digital communications, as well as for Bates merchandise and athletics gear.

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PRIMARY MARKS

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BATES BOBCATS PRIMARY MARK 1

Primary Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark.

Additional color and background applications are to be applied as demonstrated below.

PMS 201 BLACK PMS 421

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Primary Mark 2 features the official bobcat icon below the arced ‘Bates’ athletic wordmark.



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Primary Mark 3 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark.



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SECONDARY MARKS

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BATES BOBCATS SECONDARY MARK 1

Secondary Mark 1 features the official bobcat icon. Additional color and background applications are to be applied as demonstrated below.


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Secondary Mark 2 features the official bobcat icon combined with the Bates athletic ‘B’. Additional color and background applications are to be applied as demonstrated below.


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Secondary Mark 3 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Bobcats’ subhead. Additional color and background applications are to be applied as demonstrated below.


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Secondary Mark 4 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Bobcats’ subhead. Additional color and background applications are to be applied as demonstrated below.


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Secondary Mark 5 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Athletics’ subhead. Additional color and background applications are to be applied as demonstrated below.


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Secondary Mark 6 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Athletics’ subhead. Additional color and background applications are to be applied as demonstrated below.


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TERTIARY MARKS

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BATES BOBCATS TERTIARY MARK 1

Tertiary Mark 1 features the official Bates athletic ‘B’.



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Tertiary Mark 2 features a bobcat paw print silhouette.



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Tertiary Mark 3 features a bobcat paw print silhouette combined with the official Bates athletic ‘B’.



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Tertiary Mark 4 features a split version of the official Bates athletic ‘B’.



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WORDMARKS

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BATES BOBCATS WORDMARK 1

Wordmark 1 features a straight orientation of ‘Bates’.



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Wordmark 2 features an arced orientation of ‘Bates’. Additional color and background applications are to be applied as demonstrated below.


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Wordmark 3 features a straight orientation of ‘Bobcats’. Additional color and background applications are to be applied as demonstrated below.


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Wordmark 4 features an arced orientation of ‘Bobcats’. Additional color and background applications are to be applied as demonstrated below.


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General Wordmark 5 features the straight ‘Bates’ athletic wordmark with ‘Bobcats’ subhead.



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General Wordmark 6 features the straight ‘Bates’ athletic wordmark with ‘Athletics’ subhead.



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SPORT-SPECIFIC MARKS

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BATES BOBCATS ALPINE SKIING MARK 1


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Bates Alpine Skiing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Alpine Skiing’ subhead.


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BATES BOBCATS ALPINE SKIING MARK 2

Bates Alpine Skiing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Alpine Skiing’ subhead.



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BATES BOBCATS ALPINE SKIING WORDMARK

The Bates Alpine Skiing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Alpine Skiing’ subhead.



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BATES BOBCATS BASEBALL MARK 1

Bates Baseball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Baseball’ subhead.



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BATES BOBCATS BASEBALL MARK 2

Bates Baseball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Baseball’ subhead.



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BATES BOBCATS BASEBALL WORDMARK

The Bates Baseball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Baseball’ subhead.



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BATES BOBCATS BASKETBALL MARK 1


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Bates Basketball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Basketball’ subhead.


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BATES BOBCATS BASKETBALL MARK 2

Bates Basketball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Basketball’ subhead.



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BATES BOBCATS BASKETBALL WORDMARK

The Bates Basketball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Basketball’ subhead.



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BATES BOBCATS MEN’S BASKETBALL MARK 1


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Bates Men’s Basketball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Basketball’ subhead.


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BATES BOBCATS MEN’S BASKETBALL MARK 2

Bates Men’s Basketball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Basketball’ subhead.



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BATES BOBCATS MEN’S BASKETBALL WORDMARK

The Bate Men’s Basketball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Basketball’ subhead.



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BATES BOBCATS WOMEN’S BASKETBALL MARK 1


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Bates Women’s Basketball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Basketball’ subhead.


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BATES BOBCATS WOMEN’S BASKETBALL MARK 2

Bates Women’s Basketball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Basketball’ subhead.



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BATES BOBCATS WOMEN’S BASKETBALL WORDMARK

The Bate Women’s Basketball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Basketball’ subhead.



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BATES BOBCATS CROSS COUNTRY MARK 1


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Bates Cross Country Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Cross Country’ subhead.


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BATES BOBCATS CROSS COUNTRY MARK 2

Bates Cross Country Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Cross Country’ subhead.



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BATES BOBCATS CROSS COUNTRY WORDMARK

The Bates Cross Country Wordmark features the straight ‘Bates’ athletic wordmark with ‘Cross Country’ subhead.



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BATES BOBCATS MEN’S CROSS COUNTRY MARK 1


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Bates Men’s Cross Country Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Cross Country’ subhead.


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BATES BOBCATS MEN’S CROSS COUNTRY MARK 2

Bates Men’s Cross Country Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Cross Country’ subhead.



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BATES BOBCATS MEN’S CROSS COUNTRY WORDMARK

The Bates Men’s Cross Country Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Cross Country’ subhead.



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BATES BOBCATS WOMEN’S CROSS COUNTRY MARK 1


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Bates Women’s Cross Country Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Cross Country’ subhead.


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BATES BOBCATS WOMEN’S CROSS COUNTRY MARK 2

Bates Women’s Cross Country Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Cross Country’ subhead.



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BATES BOBCATS WOMEN’S CROSS COUNTRY WORDMARK

The Bates Women’s Cross Country Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Cross Country’ subhead.



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BATES BOBCATS FIELD HOCKEY MARK 1


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Bates Field Hockey Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Field Hockey’ subhead.


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BATES BOBCATS FIELD HOCKEY MARK 2

Bates Field Hockey Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Field Hockey’ subhead.



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BATES BOBCATS FIELD HOCKEY WORDMARK

The Bates Field Hockey Wordmark features the straight ‘Bates’ athletic wordmark with ‘Field Hockey’ subhead.



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BATES BOBCATS FOOTBALL MARK 1


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Bates Football Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Football’ subhead.


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BATES BOBCATS FOOTBALL MARK 2

Bates Football Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Football’ subhead.



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BATES BOBCATS FOOTBALL WORDMARK

The Bates Football Wordmark features the straight ‘Bates’ athletic wordmark with ‘Football’ subhead.



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BATES BOBCATS GOLF MARK 1


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Bates Golf Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Golf’ subhead.


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BATES BOBCATS GOLF MARK 2

Bates Golf Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Golf’ subhead.



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BATES BOBCATS GOLF WORDMARK

The Bates Golf Wordmark features the straight ‘Bates’ athletic wordmark with ‘Golf’ subhead.



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BATES BOBCATS MEN’S GOLF MARK 1


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Bates Men’s Golf Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Golf’ subhead.


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BATES BOBCATS MEN’S GOLF MARK 2

Bates Men’s Golf Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Golf’ subhead.



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BATES BOBCATS MEN’S GOLF WORDMARK

The Bates Men’s Golf Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Golf’ subhead.



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BATES BOBCATS WOMEN’S GOLF MARK 1


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Bates Women’s Golf Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Golf’ subhead.


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BATES BOBCATS WOMEN’S GOLF MARK 2

Bates Women’s Golf Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Golf’ subhead.



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BATES BOBCATS WOMEN’S GOLF WORDMARK

The Bates Women’s Golf Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Golf’ subhead.



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BATES BOBCATS LACROSSE MARK 1


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Bates Lacrosse Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Lacrosse’ subhead.


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BATES BOBCATS LACROSSE MARK 2

Bates Lacrosse Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Lacrosse’ subhead.



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BATES BOBCATS LACROSSE WORDMARK

The Bates Lacrosse Wordmark features the straight ‘Bates’ athletic wordmark with ‘Lacrosse’ subhead.



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BATES BOBCATS MEN’S LACROSSE MARK 1


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Bates Men’s Lacrosse Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Lacrosse’ subhead.


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BATES BOBCATS MEN’S LACROSSE MARK 2

Bates Men’s Lacrosse Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Lacrosse’ subhead.



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BATES BOBCATS MEN’S LACROSSE WORDMARK

The Bates Men’s Lacrosse Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Lacrosse’ subhead.



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BATES BOBCATS WOMEN’S LACROSSE MARK 1


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Bates Women’s Lacrosse Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Lacrosse’ subhead.


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BATES BOBCATS WOMEN’S LACROSSE MARK 2

Bates Women’s Lacrosse Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Lacrosse’ subhead.



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BATES BOBCATS WOMEN’S LACROSSE WORDMARK

The Bates Women’s Lacrosse Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Lacrosse’ subhead.



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BATES BOBCATS NORDIC SKIING MARK 1


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Bates Nordic Skiing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Nordic Skiing’ subhead.


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BATES BOBCATS NORDIC SKIING MARK 2

Bates Nordic Skiing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Nordic Skiing’ subhead.



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BATES BOBCATS NORDIC SKIING WORDMARK

The Bates Nordic Skiing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Nordic Skiing’ subhead.



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BATES BOBCATS ROWING MARK 1


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Bates Rowing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Rowing’ subhead.


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BATES BOBCATS ROWING MARK 2

Bates Rowing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Rowing’ subhead.



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BATES BOBCATS ROWING WORDMARK

The Bates Rowing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Rowing’ subhead.



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BATES BOBCATS MEN’S ROWING MARK 1


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Bates Men’s Rowing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Rowing’ subhead.


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BATES BOBCATS MEN’S ROWING MARK 2

Bates Men’s Rowing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Rowing’ subhead.



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BATES BOBCATS MEN’S ROWING WORDMARK

The Bates Men’s Rowing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Rowing’ subhead.



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BATES BOBCATS WOMEN’S ROWING MARK 1


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Bates Women’s Rowing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Rowing’ subhead.


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BATES BOBCATS WOMEN’S ROWING MARK 2

Bates Women’s Rowing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Rowing’ subhead.



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BATES BOBCATS WOMEN’S ROWING WORDMARK

The Bates Women’s Rowing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Rowing’ subhead.



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BATES BOBCATS SOCCER MARK 1


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Bates Soccer Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Soccer’ subhead.


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BATES BOBCATS SOCCER MARK 2

Bates Soccer Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Soccer’ subhead.



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BATES BOBCATS SOCCER WORDMARK

The Bates Soccer Wordmark features the straight ‘Bates’ athletic wordmark with ‘Soccer’ subhead.



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BATES BOBCATS MEN’S SOCCER MARK 1


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Bates Men’s Soccer Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Soccer’ subhead.


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BATES BOBCATS MEN’S SOCCER MARK 2

Bates Men’s Soccer Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Soccer’ subhead.



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BATES BOBCATS MEN’S SOCCER WORDMARK

The Bates Men’s Soccer Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Soccer’ subhead.



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BATES BOBCATS WOMEN’S SOCCER MARK 1


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Bates Men’s Women’s Soccer Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Soccer’ subhead.


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BATES BOBCATS WOMEN’S SOCCER MARK 2

Bates Women’s Soccer Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Soccer’ subhead.



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BATES BOBCATS WOMEN’S SOCCER WORDMARK

The Bates Women’s Soccer Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Soccer’ subhead.



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BATES BOBCATS SOFTBALL MARK 1


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Bates Softball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Softball’ subhead.


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BATES BOBCATS SOFTBALL MARK 2

Bates Softball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Softball’ subhead.



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BATES BOBCATS SOFTBALL WORDMARK

The Bates Softball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Softball’ subhead.



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BATES BOBCATS SQUASH MARK 1


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Bates Squash Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Squash’ subhead.


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BATES BOBCATS SQUASH MARK 2

Bates Squash Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Squash’ subhead.



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BATES BOBCATS SQUASH WORDMARK

The Bates Squash Wordmark features the straight ‘Bates’ athletic wordmark with ‘Squash’ subhead.



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BATES BOBCATS MEN’S SQUASH MARK 1


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Bates Men’s Squash Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Squash’ subhead.


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BATES BOBCATS MEN’S SQUASH MARK 2

Bates Men’s Squash Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Squash’ subhead.



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BATES BOBCATS MEN’S SQUASH WORDMARK

The Bates Men’s Squash Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Squash’ subhead.



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BATES BOBCATS WOMEN’S SQUASH MARK 1


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Bates Women’s Squash Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Squash’ subhead.


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BATES BOBCATS WOMEN’S SQUASH MARK 2

Bates Women’s Squash Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Squash’ subhead.



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BATES BOBCATS WOMEN’S SQUASH WORDMARK

The Bates Women’s Squash Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Squash’ subhead.



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BATES BOBCATS SWIMMING & DIVING MARK 1


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Bates Swimming & Diving Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Swimming & Diving’ subhead.


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BATES BOBCATS SWIMMING & DIVING MARK 2

Bates Swimming & Diving Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Swimming & Diving’ subhead.



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BATES BOBCATS SWIMMING & DIVING WORDMARK

The Bates Swimming & Diving Wordmark features the straight ‘Bates’ athletic wordmark with ‘Swimming & Diving’ subhead.



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BATES BOBCATS MEN’S SWIMMING & DIVING MARK 1


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Bates Men’s Swimming & Diving Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Swimming & Diving’ subhead.


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BATES BOBCATS MEN’S SWIMMING & DIVING MARK 2

Bates Men’s Swimming & Diving Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Swimming & Diving’ subhead.



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BATES BOBCATS MEN’S SWIMMING & DIVING WORDMARK

The Bates Men’s Swimming & Diving Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Swimming & Diving’ subhead.



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2 6 10

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BATES BOBCATS WOMEN’S SWIMMING & DIVING MARK 1


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2 6 10

3 7 11

4 8 12

Bates Women’s Swimming & Diving Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Swimming & Diving’ subhead.


116

BATES BOBCATS WOMEN’S SWIMMING & DIVING MARK 2

Bates Women’s Swimming & Diving Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Swimming & Diving’ subhead.



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2 6 10

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BATES BOBCATS WOMEN’S SWIMMING & DIVING WORDMARK

The Bates Women’s Swimming & Diving Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Swimming & Diving’ subhead.



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2 6 10

3 7 11

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BATES BOBCATS TENNIS MARK 1


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3 7 11

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Bates Tennis Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Tennis’ subhead.


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BATES BOBCATS TENNIS MARK 2

Bates Tennis Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Tennis’ subhead.



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BATES BOBCATS TENNIS WORDMARK

The Bates Tennis Wordmark features the straight ‘Bates’ athletic wordmark with ‘Tennis’ subhead.



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2 6 10

3 7 11

4 8 12

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BATES BOBCATS MEN’S TENNIS MARK 1


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1 5 9

2 6 10

3 7 11

4 8 12

Bates Men’s Tennis Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Tennis’ subhead.


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BATES BOBCATS MEN’S TENNIS MARK 2

Bates Men’s Tennis Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Tennis’ subhead.



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1 5 9

2 6 10

3 7 11

4 8 12

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BATES BOBCATS MEN’S TENNIS WORDMARK

The Bates Men’s Tennis Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Tennis’ subhead.



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1 5 9

2 6 10

3 7 11

4 8 12

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BATES BOBCATS WOMEN’S TENNIS MARK 1


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1 5 9

2 6 10

3 7 11

4 8 12

Bates Women’s Tennis Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Tennis’ subhead.


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BATES BOBCATS WOMEN’S TENNIS MARK 2

Bates Women’s Tennis Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Tennis’ subhead.



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1 5 9

2 6 10

3 7 11

4 8 12

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BATES BOBCATS WOMEN’S TENNIS WORDMARK

The Bates Women’s Tennis Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Tennis’ subhead.



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1 5 9

2 6 10

3 7 11

4 8 12

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BATES BOBCATS TRACK & FIELD MARK 1


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2 6 10

3 7 11

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Bates Track & Field Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Track & Field’ subhead.


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BATES BOBCATS TRACK & FIELD MARK 2

Bates Track & Field Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Track & Field’ subhead.



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BATES BOBCATS TRACK & FIELD WORDMARK

The Bates Track & Field Wordmark features the straight ‘Bates’ athletic wordmark with ‘Track & Field’ subhead.



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2 6 10

3 7 11

4 8 12

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BATES BOBCATS MEN’S TRACK & FIELD MARK 1


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1 5 9

2 6 10

3 7 11

4 8 12

Bates Men’s Track & Field Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Track & Field’ subhead.


131

BATES BOBCATS MEN’S TRACK & FIELD MARK 2

Bates Men’s Track & Field Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Track & Field’ subhead.



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2 6 10

3 7 11

4 8 12

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BATES BOBCATS MEN’S TRACK & FIELD WORDMARK

The Bates Men’s Track & Field Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Track & Field’ subhead.



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1 5 9

2 6 10

3 7 11

4 8 12

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BATES BOBCATS WOMEN’S TRACK & FIELD MARK 1


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1 5 9

2 6 10

3 7 11

4 8 12

Bates Women’s Track & Field Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Track & Field’ subhead.


134

BATES BOBCATS WOMEN’S TRACK & FIELD MARK 2

Bates Women’s Track & Field Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Track & Field’ subhead.



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2 6 10

3 7 11

4 8 12

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BATES BOBCATS WOMEN’S TRACK & FIELD WORDMARK

The Bates Women’s Track & Field Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Track & Field’ subhead.



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2 6 10

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4 8 12

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BATES BOBCATS VOLLEYBALL MARK 1


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3 7 11

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Bates Volleyball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Volleyball’ subhead.


137

BATES BOBCATS VOLLEYBALL MARK 2

Bates Volleyball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Volleyball’ subhead.



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BATES BOBCATS VOLLEYBALL WORDMARK

The Bates Volleyball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Volleyball’ subhead.



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TYPOGRAPHY & COLOR

BATES BOBCATS CUSTOM FONT

BATESINA ATHLETICA

The official custom font Batesina Athletica may be used on any collateral and promotional materials for the Bates Athletic Department. The accompanying TrueType file is installable for use on all computers.


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BATES BOBCATS UNIFORM NUMERALS

To maintain a consistent brand presence, the set of Uniform Numerals are to be used on all uniform designs in conjunction with any official Bates athletic wordmark. Additional color and background applications are to be applied as demonstrated below.


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1

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3

4

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BATES BOBCATS COLOR INFORMATION

BATES GARNET

PANTONE 201 CThread: MD 1384 or RA 2268RBG: 179, 08, 56CMYK: 00, 100, 63, 29

BATES BLACK

PANTONE Process BlackThread: MD 1000 or RA 2296 RBG: 35, 31, 32CMYK: 00, 00, 00, 100

BATES ATHLETIC GRAY

PANTONE 421 CThread: MD 1011 or RA 2540RBG: 196, 198, 200CMYK: 00, 00, 00, 26

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All colors used in each Bates athletic brand trademark must adhere to the official color standards listed at left.

PANTONE, CMYK, RGB, and thread color specifications are provided to help guide the application process for all brand touchpoints.

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BRAND GUIDELINES

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BATES BOBCATS VIOLATION INFORMATION

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The Bates athletic brand identity was designed for the exclusive use of Bates Athletics.

To ensure its maximum performance, each athletic mark must be displayed properly and may never be altered or modified in any way.

The violation examples listed below and shown at left demonstrate unacceptable uses of the marks within the Bates athletic brand identity:

1 - Do not alter the orientation or proportions of marks

2 - Do not alter, rescale, or reformat elements in marks

3 - Do not change typefaces within marks

4 - Do not alter colors within marks

5 - Do not outline marks

6 - Do not crop marks in any way

7 - Do not place marks on visually distracting grounds

8 - Only official Bates PANTONE colors may be used

9 - Do not add elements to marks

10 - Do not make low-quality reproductions of marks

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2

3

6

7

8

4 9

5 10

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BATES BOBCATS SAFE ZONE & SIZING

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1 - SAFE ZONE INFORMATION

A protected field the height and width of the ‘B’ in ‘Bates’ should surround the family of athletic marks at all times. This protective field ensures a clear and prominent presentation of all marks within the brand identity.

2 - SIZING INFORMATION

To ensure proper legibility of the variety of marks within the athletic brand identity, please adhere to the measurements shown at left for the minimum size requirements for high resolution printed images.

For lower resolution items, the minimum size should be increased in order to maintain integrity of the marks.

1

2

HIGH RESOLUTION PRINT MINIMUM LOW RESOLUTION PRINT MINIMUM

1.25” 1.25”

2.25”

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Bates College2 Andrews Road Lewiston, ME 04240www.bates.edu

Kevin McHughAthletic [email protected]

Meg KimmelAssociate VP for [email protected]

Andy WalterSports Information [email protected]

CONTACT INFORMATION

bates athletics brand identity guide

Documents

brand strength

bat consistent visual

effective communications