Where Brand Art and Technology converge

we are:~ brand architects~ transformation agents~ story-tellers

we work with:~ start-ups seeking to accelerate their growth curve~ mid-stage companies positioning for rapid growth~ established brands optimizing new or existing channels

our clients:

start-ups mid-stage established

client success:~ 50+ clients~ 25+  funded~ 10+ acquired~ 4 IPOs~ In 4+ years

the magic: Brand Synthesis~ a framework to understand your business & craft a brand~ distilled from leading agencies, luminaries and SGSB~ designed to drive customer-centric thinking & story-telling

how it works: transformation agent~ start with objectives~ understand the offering, the customer, the landscape~ capture and/or craft the brand story~ validate with stakeholders / customers~ make it actionable

driving results: telling the story

Business Strategy

Brand Strategy

Activation Strategy

Tactics

Brand Synthesis®Capturing, refining or crafting fundamental strategic components:• Core Purpose• Brand Promise• Positioning

Brand Activation™Converting core strategies into actionable strategies including:• Target Audience Frameworks• Marketing Strategy• Digital Strategy• Conversion Strategy• Operations Strategy

Brand Acceleration™Converting strategic plans into active tactics:• Creative, Technical & Operational Direction• Acceleration Management

telling the story: digital strategyBAT is recognized by B2B Magazine as the leader in crafting conversion-oriented websites. We creative and technical direct experiences rooted in an understanding of your brand and target-audience, and designed to engage the visitor in conversion journeys.

telling the story: conversion strategyConversion strategies fail when focused on numbers and tactics. They thrive when targeting personas with unique and compelling content grounded in emotional and salient offers. BAT’s tenacious focus on your customer drives better strategies that deliver results.

telling the story: archivalThe previous slides provide a taste of what theBATstudio has accomplished since 2008. Prior to that our Principal has creative or account directed for some of the world’s most recognized brands....

christopher harmon / principal510-339-7300info@thebatstudio.comhttp://www.thebatstudio.comfb: thebatstudio / tw: cjharmon