basulto, david. prada transformer, position 1-fashion exhibition

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Iwan Baan

Rem Koolhaas latest project -The Prada Transformer- is not just a building, but also a

statement on todays state of architecture. Dubbed the anti-blob, this object rejects all

common blobbyshapes we have seen lately. Simple geometrical shapes (a circle, a cross,

a rectangle and an hexagon) enclose a space that depending on its rotation results on

different spaces suitable for fashion exhibitions, cinema, art exhibitions and other special

events. Each face is the platform on which these activities take place, while also being

served by the other faces enclosing the space.

Iwan Baan

A few weeks ago we showed you part of the const ruction progress, which is already

finished and opened in April 15th with a fashion exhibition (Waist Down Skirts by Miuccia

Prada, see video of animated skirts at the exhibition), that will be opened until May 31 when

the Transformer will rotate into Cinema mode.

Architecture photographerIwan Baan recently visited the Prada Transformer and shared with

us this impressive photo set of the Transformer on Exhibition mode (see more after the

break).

World
http://www.archdaily.com/21727/prada-transformer-position-1-fashion-exhibition/2099466199_oma-prada-transformer-0334/http://www.archdaily.mx/http://www.archdaily.com/http://www.iwan.com/photo_OMA_PRADA_Transformer_Seoul.php/http://www.youtube.com/watch?v=lb3oGvfxZpc&feature=relatedhttp://www.archdaily.com/tag/prada/http://www.archdaily.com/21727/prada-transformer-position-1-fashion-exhibition/2099466199_oma-prada-transformer-0334/http://www.archdaily.com/425730/vanity-height-how-much-of-a-skyscraper-is-usable-space/http://www.archdaily.com/423671/house-in-itami-tato-architects/http://www.archdaily.com/425651/how-to-bring-china-s-ghost-towns-back-to-life/http://www.archdaily.com/425913/the-stadiums-of-the-three-runners-for-the-2020-olympics-tokyo-madrid-and-istanbul/http://www.archdaily.com/category/selected/http://www.archdaily.com/116610/sofitel-vienna-stephansdom-stilwerk-ateliers-jean-nouvel/?utm_source=internal&utm_medium=widget&utm_name=selected-buildings&utm_content=116610http://www.archdaily.com/93922/bamboo-structure-project-pouya-khazaeli-parsa/?utm_source=internal&utm_medium=widget&utm_name=selected-buildings&utm_content=93922http://www.archdaily.com/126247/sacred-heart-college-senior-school-marcellin-learning-centre-tridente-architects/?utm_source=internal&utm_medium=widget&utm_name=selected-buildings&utm_content=126247http://www.archdaily.com/192886/sant-miquel-school-pepe-gascon/?utm_source=internal&utm_medium=widget&utm_name=selected-buildings&utm_content=192886http://www.archdaily.com/23845/house-02-za-bor-architects/?utm_source=internal&utm_medium=widget&utm_name=selected-buildings&utm_content=23845http://www.archdaily.com/215873/folger-offices-wa-design/?utm_source=internal&utm_medium=widget&utm_name=selected-buildings&utm_content=215873http://www.archdaily.com/52051/forestview-house-atelier-st/?utm_source=internal&utm_medium=widget&utm_name=selected-buildings&utm_content=52051http://www.archdaily.com/269754/casa-di-sassuolo-enrico-iascone-architetti/?utm_source=internal&utm_medium=widget&utm_name=selected-buildings&utm_content=269754http://www.archdaily.com/193185/secondary-school-miranda-de-ebro-virai-arquitectos/?utm_source=internal&utm_medium=widget&utm_name=selected-buildings&utm_content=193185


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11/09/13 Prada Transformer , Position 1: Fashion Exhibition | ArchDaily

www.archdaily.com/21727/prada-transformer-position-1-fashion-exhibition/ 2/8

5 Sep 2013

Linhares Dias House /

DOMO Arquitetos

For me, search for the ultimate flexible space and the use of regular shapes puts several

things in question. Transformable architecture is nothing new, but in times on which mixed

use seems to be the 2nd typical characteristic of a building after green, this project

makes a stand. No fancy shapes, no wind diagrams, no fancy structure, no shiny surfaces,

no eye candy renderings. No blob. Just, a simple building.

FASHION EXHIBITION

April 25th May 31st: W aist Down Sk irts by Miuccia P rada. Exhibition showcasing a

collection of skirts, ranging from the first-ever Prada show to recent ones.

CINEMA

June 26th July 5th: Flesh, Mind and Soul. Film festival co-curated by Alejandro Gonzlez

Irritu (director Babel, 21 Grams).

ART EXHIBITION

July 30th August 20th: Beyond Control. Exhibition by the Prada Foundation.

SPECIAL EVENT

September 8th Fashion Event, the final flip of the Transformer.

Iwan Baan

Iwan Baan
http://www.archdaily.com/21727/prada-transformer-position-1-fashion-exhibition/1442615901_oma-prada-transformer-1162/http://www.archdaily.com/21727/prada-transformer-position-1-fashion-exhibition/625529453_oma-prada-transformer-0283/http://www.archdaily.com/424111/linhares-dias-house-domo-arquitetos/


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Iwan Baan Iwan Baan Iwan Baan




Iwan Baan

Iwan Baan
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Cite:

Basulto, David. "Prada Transformer, Position 1: Fashion Exhibition" 10 May 2009. ArchDaily. Accessed 11

Sep 2013.








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