basın bülteni - spielwarenmesse nürnberg · 2020-01-23 · basın bülteni spielwarenmesse eg...
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Basın Bülteni
Spielwarenmesse eG Press contact: Tel.: +49 911 99813-33 Herderstraße 7 Scarlett Wisotzki Fax: +49 911 99813-833 90427 Nuremberg, Germany [email protected]
Spielwarenmesse Oyuncak Fuarı 2020 yılı trendlerini açıkladı
Geleceğin Oyuncakları, Dijital Kahramanlar Cisimleşiyor, Kendin Ol!
TrendGallery ilginin odağında
Spielwarenmesse Oyuncak Fuarının uluslararası Trend Komitesi 2020 yılı için
sektörün en çok yoğunlaştığı üç akımı tespit etti: „Geleceğin Oyuncakları”
(„Toys for Future”), „Dijital Kahramanlar Cisimleşiyor” („Digital goes Physical“)
ve „Kendin Ol!” („Be You!“). 29 Ocak - 2 Şubat 2020 tarihleri arasında, bir
milyondan fazla ürünün keşfedilebileceği Spielwarenmesse Oyuncak Fuarında
ziyaretçiler bu trendlere bizzat tanık olabilecekler. Yenilikler için ilk başvuru
noktasını Salon 3’te bulunan, yaklaşık 1.000 metrekarelik bir alanı kapsayan
TrendGallery oluşturacak. Profesyonel ziyaretçiler buradaki trend adalarında
trendleri temsil eden ürünleri keşfederek deneyebilecekler.
Geleceğin Oyuncakları – Oyunlarda sürdürülebilirlik
„Gelecek İçin Cuma Günleri” hareketi, iklim değişikliğinin hepimizi etkileyen
bir konu olduğunu göstermiştir. Özellikle oyuncak sektörü güncel konulara
odaklanıyor ve bu kapsamda gerçek dünyanın küçük bir aynasını oluşturuyor.
Dolayısıyla, bu trende ait ürünler iklim koruma ve sürdürülebilirlik konusuna
odaklanarak, bir yandan çevre dostu davranışların neler olduğunu oyunlarla
aktarıyor ve çevre bilincini geliştiriyorlar. Öte yandan da, ürünler ekolojik
malzemelerin kullanımıyla veya yukarı dönüşüm ya da geri dönüşüm
yardımıyla üretildikleri için bu trende sürdürülebilirlik özelliğine sahip
oyuncaklar da dahildir. Örneğin, Bioviva Editions tarafından sunulan “Playa
Playa” işbirliği oyunu, çocukların doğaya çöp atmama bilincini oyunlarla
geliştirerek onlara geri dönüşüm için nasıl hareket edileceğini öğretiyor.
Sürdürülebilir özelliğe sahip diğer bir ürün olan „eeBoo Climate Action Puzzle“
(„eeBoo İklimi Koruma Yapbozu”) ise sürdürülebilirlik konusuna malzeme
seçimiyle yaklaşıyor olup %80 oranında geri dönüştürülmüş mukavvadan
üretilerek bitkisel bazlı mürekkeple basılmıştır.
Basın Bülteni
Spielwarenmesse eG Press contact: Tel.: +49 911 99813-33 Herderstraße 7 Scarlett Wisotzki Fax: +49 911 99813-833 90427 Nuremberg, Germany [email protected]
Dijital Kahramanlar Cisimleşiyor – Sanal figürler gerçek oluyor
Ünlü video ve bilgisayar oyunlarındaki ve e-spor’lardaki karakterler lisanslama
ürünü temaları olarak da gittikçe büyük popülerlik kazanıyor. Ayrıca YouTube
kanalları, mobil uygulamalar ve mesajlaşma programları de büyük
potansiyellere sahip. Kullanıcılar dijital dünyalar içinde hareket ediyor ve
kendilerini kurgusal içeriklerle özdeşleştiriyorlar. „Dijital Kahramanlar
Cisimleşiyor” trendiyle dijital figürler klasik oyuncak dünyasına taşınmaktadır.
Dijital figürlerin gerçek dünyadaki örnekleri sanal düzlemi genişletiyor ve yeni
oyun deneyimlerine imkân veriyor. Bunun güncel bir örneğini Jazwares
firmasının „Fortnite aksiyon figürleri” oluşturuyor.
Kendin Ol! – Herkese hitap eden oyunlar
Dünyamız renkli ve büyük çeşitliliğe sahip bir yerdir. Oyunların, hepimizi
kökenimize, dinimize ve dış görünüşümüze bakmadan birleştirme özelliği
vardır. Bu ana fikre dayanan bu trend, bir yandan „özel ihtiyaçları olan”
insanları teşvik etmek, öte yandan da hoşgörü, kapsayıcılık ve çeşitlilik için
duyarlılık yaratmak olmak üzere iki amacı birleştirmektedir. „Lottie Dolls”
firması aynı isimli oyuncak bebeklerle, özel ihtiyaçları olan insanların toplumsal
algılanışının değişmesine katkıda bulunmayı hedefliyor. Bedensel engelleri
veya örneğin demans ya da Parkinson gibi hastalıkları olan insanların,
oyuncakların parmaklarla dokunulan dış yüzeyi ve elde tutuluş özellikleri
konusunda çok özel gereksinimleri vardır. Bu kişiler, zihinsel ve motor
becerilerini oyunlarla çalıştırarak geliştirebilir ve ortak deneyimler
oluşturabilirler. Örneğin, Haba firmasının bu özellikteki oyunu „Ärgern macht
lustig“ („Sinirlenmek komikliğe dönüşüyor”) özel olarak tasarlanmış oyun
taşlarıyla kullanım kolaylığı sağlıyor. Bu oyun taşları biçimleri ve büyüklükleri
sayesinde masada dengeli duruyor ve dolayısıyla görme engelli insanlar
tarafından da kolayca tanınabiliyor.
Trendler, yenilikler ve bilgi birikimi
Salon 3A’da yer alacak olan TrendGallery, trend ürünleri, yenilikleri, yenilikçi
katılımcı firmaları ve bilgi aktarımını temsil edecek. Trend adalarında
Basın Bülteni
Spielwarenmesse eG Press contact: Tel.: +49 911 99813-33 Herderstraße 7 Scarlett Wisotzki Fax: +49 911 99813-833 90427 Nuremberg, Germany [email protected]
profesyonel ziyaretçiler her trende uyan ürünleri iyice inceleyerek
deneyebilecekler. Çok sayıdaki teşhir ürünü arasında tüm ürün gruplarından
yenilikler bulunuyor. Ziyaretçilerin TrendGallery’de alabileceği TrendGuide adlı
trend ürünleri rehberi, trend ürünler ve yenilikler hakkında bilinmesi gereken
her şeyi derli toplu bir şekilde içerecek. Toy Business Forum konferanslarında
ise her gün uzmanlar sektörün güncel konuları, satıcıların gelecekteki
problemleri ve trendler hakkında konuşacaklar.
Çarşambadan Pazara kadar Toy Business Forum programının hemen ardından
saat 15’ten itibaren trend konferansları gerçekleşecek. TrendCommittee
üyeleri Reyne Rice (ABD) ve Philippe Guinaudeau (Fransa) dönüşümlü olarak
2020 yılı trendlerini tanıtacaklar.
Karakter sayısı: 4.680 karakter
Trendlerle ilgili tüm bilgileri www.spielwarenmesse.de/en/trends
internet adresinden alabilirsiniz. Görsel malzemeler ise
www.spielwarenmesse.de/media adresinde yer almaktadır.
Spielwarenmesse Oyuncak Fuarının tüm önemli olay ve yenilikleri hakkında her
şeyi www.spielwarenmesse.de/en/highlights sitesinde bulabilirsiniz.
Editörler için not: Ücretsiz olarak yayımlanabilir. Lütfen yayımladıktan sonra
bize bir örnek gönderiniz.
23.1.2020 – sr Spielwarenmesse
®
Oyuncak, hobi, spor ve ilgili ekipmanlar alanında sektörün lider fuarı olan Spielwarenmesse®
Oyuncak Fuarı, fuar ve pazarlama hizmetleri kuruluşu Spielwarenmesse eG şirketi tarafından düzenlenmektedir. Sektörel fuar, 2.900 ulusal ve uluslararası üretici için kapsamlı bir iletişim ve sipariş platformu yaratmaktadır. Yeniliklerin tanıtıldığı ve sektöre ilişkin geniş bilgi edinme imkânlarının sunulduğu fuar, 130’yi aşkın ülkeden gelen yaklaşık 67.000 satın almacı ve profesyonel satıcı için her yıl oyuncak pazarı ile ilgili çok faydalı ve önemli bilgilere sahip olma fırsatıdır. Spielwarenmesse
® kavramı, 2013 yılından bu yana Almanya’da kelime markası olarak da
tescil edilmiştir. Fuar tarihleri: Spielwarenmesse
® Oyuncak Fuarı 29 Ocak 2020 Çarşamba gününden 2 Şubat
2020 Pazar gününe kadardır.
Press Release
Spielwarenmesse eG Press contact: Tel.: +49 911 99813-33 Herderstraße 7 Scarlett Wisotzki Fax: +49 911 99813-833 90427 Nuremberg, Germany [email protected]
Spielwarenmesse Trends 2020 – Example products
Toys for Future Climate Action 500 Piece Round Puzzle, eeBoo (USA), Hall 3 / B-17 www.eeboo.com
eeBoo's Climate Action Puzzle celebrates the commitment of our youth to changing the world. Vibrant, contemporary, and extremely high quality, this puzzle is made of 80% recycled greyboard and printed with vegetable-based inks.
CLIP IT, waste is more (France), Hall 5 / D-49, www.clip-it.fr
A child’s imagination can turn a mundane object into an exciting toy. Clip It uses everyday objects – plastic bottle caps – as its main resource. Its clips can join the caps of milk, juice or water bottles to create colourful structures of complex figures. Kids can compile an assembly unit that is constantly changing with new caps, whilst learning about environmental awareness and sustainability. The clips are made from recycled bottle caps.
Dinosaurs, BiOBUDDi Group b.v. (Netherlands), Hall 5 / C-04 www.biobuddi.com
BiOBUDDi is an international toy brand that produces eco-friendly toys in the Netherlands. BiOBUDDi raises awareness about sustainability while delivering unquestionably safe products. BiOBUDDi uses a resource which absorbs carbon dioxide and is recyclable. All BiOBUDDi products are made in a circular process and with a compound that is bio-based and patented. BiOBUDDi currently has a range of over 50 products.
Hagemann breed set for wild bees, TimeTEX HERMEDIA Verlag GmbH / Hagemann und Partner Bildungsmedien Verlagsgesellschaft mbH (Germany), Hall 5 / A-89, www.timetex.de
Absolutely sustainable – wild beekeeping for schools, kindergartens and at home: With the Hagemann breeding kit for wild bees, people can help to preserve biodiversity. The special nesting block allows children to observe the bees’ metamorphosis from larva to wild bee.
Press Release
Spielwarenmesse eG Press contact: Tel.: +49 911 99813-33 Herderstraße 7 Scarlett Wisotzki Fax: +49 911 99813-833 90427 Nuremberg, Germany [email protected]
My 1st PlayMais, Loick Biowertstoff GmbH (Germany), Hall 4 / D-05, E-02
www.playmais.com
My 1st PlayMais is made of 100% natural components, training fine motor
skills and stimulating children’s creativity. Made for the smallest artists, this product gives them a sense of mastery. The three forest figures are guaranteed to succeed because the PlayMais
® only needs to be cut once. So
even younger children, who are only just discovering their creativity, can train their fine motor skills, patience and powers of observation.
My Organic Cosmetic Lab, Clementoni GmbH (Italy), Hall 10.1 / A-02, C-03 www.clementoni.com
My Organic Cosmetic Lab is a real scientific laboratory for creating an organic cosmetics range packed with amazing personalised natural creations. The kit contains organic ingredients and natural colourants for concocting lots of beauty-care products: bath foam, shampoo, body cream, soap, hand cream, spray perfumes and scrubs.
Playa Playa, Bioviva Editions (France), Hall 10.0 / F-10 www.bioviva.com
The collaborative game Playa Playa raises children’s awareness through play, encouraging them, for example, not to throw their litter into the natural environment whilst teaching them how to recycle. A great deal of rubbish has been thrown on the beach. There’s only one solution: the players must find the animals hidden under the rubbish and put the waste in the correct bins before the sea level rises and washes the waste into the open sea. This game is locally produced in the south of France, making the least possible impact on the environment.
Toyi, Toyi Oyun ve Tasarım AS (Turkey), Hall 5 / D-53 www.toyi.io
Toyi is a limitless creative play kit with no instructions, enabling children to transform everything around them into unique toys. With Toyi, children make their own toys by redefining and redesigning the everyday objects around them. For example, a water bottle can be transformed into a six-armed robot. Now the water bottle is no longer just waste, but a precious robot that reflects the child’s imagination. This approach is designed to help children adopt an upcycling mindset.
WAS IST WAS, Tessloff Verlag (Germany), Hall 10.0. / G-12 www.tessloff.com
Vol.125: CLIMATE. Ice Ages and Climate Change The new WAS IST WAS volume describes climate factors, presents the history of the earth's climate and is dedicated to the pressing questions of climate change and climate protection. What could the Earth's climate future look like and what can each individual contribute to protecting the climate? An important topic, excitingly and vividly explained. WAS IST WAS First Reading Bees The book gives exciting insights into the life of these fascinating insects. With its immersive expert knowledge, the series makes children want to read it all themselves! Short texts and large print facilitate reading, whilst impressive photos and descriptive information boxes pique the child’s curiosity. Finally, a reading quiz after each chapter improves comprehension.
Press Release
Spielwarenmesse eG Press contact: Tel.: +49 911 99813-33 Herderstraße 7 Scarlett Wisotzki Fax: +49 911 99813-833 90427 Nuremberg, Germany [email protected]
Wonky Fruit & Vegetables, Plan Creations Co. (Thailand), Ltd., Hall 3 / D-30 www.plantoys.com
This toy teaches children to understand that imperfect shapes do not reduce the benefits of such fruit and vegetables. The aim is for them to learn about reducing food waste. The toy also helps to enhance fine motor skills and hand-eye coordination.
Press Release
Spielwarenmesse eG Press contact: Tel.: +49 911 99813-33 Herderstraße 7 Scarlett Wisotzki Fax: +49 911 99813-833 90427 Nuremberg, Germany [email protected]
Digital goes Physical Baby Shark Wooden Sound Puzzle, Spin Master International B.V. (Germany/Canada), Hall 4A / A-40, D-40, www.meccano.com
The Baby Shark Sound Puzzle is made from wood and brings to life the much-loved underwater world of Baby Shark and family. When each of the five jigsaw pieces are removed, the verse of the Baby Shark song that fits the character starts to play – in English. The sound can be switched on and off. The puzzle is perfect for all fans (over two years) of the popular licensed theme.
Fortnite, Jazwares GmbH (Germany/USA), Hall 4A / D-29, C-26, www.jazwares.com
Loot Plush (Purple Llama) What Battle Royale player wouldn’t want a Fortnite Llama Loot Plush to cuddle? This ultra-soft plush stands 7” tall and features high-quality fabric and embroidered details. Cloudstrike Glider Drone The 4” Fortnite action figures from Jazwares can fly with the Fortnite Cloudstrike Glider Drone. It is easy to manoeuvre with just one click to take off and one to land. The drone flies 60-80 metres high and features altitude hold, a 6-axis gyroscope and infrared obstacle avoidance for simple navigation.
Minecraft Games, Ravensburger Verlag GmbH (Germany), Hall 12.0 / A-12, D-13, www.ravensburger.de
Minecraft Builders & Biomes With pixelated landscapes, soaring structures, and millions of players, “Minecraft” is a global phenomenon and the best-selling video game of all time. As this video game celebrates its tenth anniversary in 2019, Ravensburger has launched the analogue game Minecraft: Builders & Biomes. In the game, players have to mine blocks, build structures and fight monsters. With the board game, players experience their opponents live at the table, making their reactions and emotions truly authentic. Minecraft Magnetic Travel Puzzle The ender dragon is trying to prevent the players from travelling through the worlds of Minecraft by placing 40 increasingly difficult challenges in their path. In this mind-bending game of deductive reasoning, players use positive and negative visual clues to place magnetic Minecraft weapons and armour on the crafting table in the correct arrangement. The arrangement including all the clue patterns in the challenge wins the game.
Press Release
Spielwarenmesse eG Press contact: Tel.: +49 911 99813-33 Herderstraße 7 Scarlett Wisotzki Fax: +49 911 99813-833 90427 Nuremberg, Germany [email protected]
OVERWATCH – Mug 3D – Lootbox, ABYSSE CORP (France), Hall 6 / A-20 www.abyssecorp.com
This Lootbox is an item from the Overwatch video game and serves as a drinking bottle.
Pokémon, The Pokémon Company International (USA), Hall 12.0 / F-18 www.pokemon.com
Pikachu & Eevee Poke Ball Collection Pikachu und Evoli appear together in the Poké Ball Collection Pikachu & Evoli which is part of the Pokémon trading card game. This collection features two all-time favourite Pokémon in a joyous, beautifully sculpted figure and two new foil promo cards – a great addition to any collection. Plus, the Poké Ball has a secret compartment inside that holds up to 60 Pokémon TCG cards! Pokémon Trading Card Game: Sun & Moon – Cosmic Eclipse The Cosmic Eclipse expansion forms the apex of the Sun & Moon series. It boosts the connection between Pokémon and Trainers and launches new extra-terrestrial TAG TEAM combinations!
ROBLOX- Deluxe Playset (Jailbreak: Museum Heist), Jazwares GmbH (Germany / USA), Hall 4A / D-29, C-26, www.jazwares.com
With this play set players can orchestrate the ultimate museum robbery by using their imagination and creativity.
Press Release
Spielwarenmesse eG Press contact: Tel.: +49 911 99813-33 Herderstraße 7 Scarlett Wisotzki Fax: +49 911 99813-833 90427 Nuremberg, Germany [email protected]
Be you! Sense & Focus, ARTSANA S.P.A. (Italy), Hall 12.2 / P-04, www.chicco.com
The 4-Seasons Path and sensory flower belong to the Sense&Focus line which helps children improve their focus, feel less stressed, sense and enjoy external stimuli and behave more responsively to the people around them. It has been developed in collaboration with ANPE (National Association of Pedagogists in Italy) and Centro AITA (Neuropsychiatric Study and Treatment Centre) for children who experience difficulties concentrating, including ADHD and autism.
3D Labyrinth integration game for blind and sighted players, Ravensburger Verlag GmbH together with VELEN Spiele (Germany), Hall 12.0 / A-12, D-13 www.ravensburger.de
The 3D Labyrinth is an integration game and a handcrafted adaptation of the Ravensburger original. Volker Lendeckel from VELEN Spiele covers the game board and cards with an embossed transparent foil, which allows blind players to get all the information they need using their sense of touch. Game board and figurines are magnetized to prevent anything from shifting during touching. This enables blind and sighted players to join together on a treasure hunt in the crazy labyrinth of towers.
Feel and Race, Haba Sales GmbH & Co. KG (Germany), Hall 3 / A-13, C-12, www.haba-education.com
"Feel and Race" is a simple version of the popular Ludo game. There are only two counters in this game, so only two need to be moved to the goal. This makes the game quicker and easier to understand. The counters are nice and big, easy to grasp and stand up stably. Since each counter has a differently shaped head, visually impaired players can also easily recognise their counter by touch. This fast dice game is ideal for 2 – 4 players aged 4 and over.
Fog of Love – A romantic comedy in a board game, HUSH HUSH PROJECTS (Denmark), Hall 10.1 / E-08, www.fogoflove.com
Playing Fog of Love is like being in a romantic comedy: ups and downs, awkward situations, lots of laughs and plenty of difficult compromises to make, as the player navigates the relationship of two colourful characters. Any gender and relationship constellation can be played. To depict this diversity, we have created new covers showing diverse relationships.
Press Release
Spielwarenmesse eG Press contact: Tel.: +49 911 99813-33 Herderstraße 7 Scarlett Wisotzki Fax: +49 911 99813-833 90427 Nuremberg, Germany [email protected]
Lottie Dolls, Lottie Dolls (Ireland), Hall 1 / E-15, www.lottie.com
Loyal Companion Finn Loyal Companion is a boy doll play set inspired by a little boy with a passion for all things space-related, who just happens to be autistic and has ADHD. Ensuring that diversity is represented in the toy box matters. Studies show that after playing with kids’ toys – like the doll inspired by Hayden – children are more open to forming friendships with peers who have disabilities and differences. Included in the pack are sunglasses for light sensitivity, communication cards, a service dog, and ear defenders. Sinéad Doll This Lottie doll was inspired by activist Sinéad Burke as a child. It is reflective of Sinéad’s own advocacy for representation and inclusion; it aims to inspire and reinforce a more accommodating approach to design – as opposed to the one-size-fits-all method. The doll has the same head and torso proportions as the Lottie range and her hands, arms and legs are smaller and Achondroplasia proportionate (the most common form of dwarfism). Wildlife Photographer Mia The world’s first mass-produced doll with a cochlear implant, Mia was launched in response to a request from the organisation Toy Like Me which was looking for more representation in toys.
My Little Muslim Friends, The Desi Doll Company Limited (UK), Hall 1 / B-20, www.desidollcompany.com
My little Muslim Friends is a new range of five talking Muslim dolls that promote friendship, respect and understanding between children of Muslim faith and their non-Muslim friends. The dolls talk when children press their hands. They introduce themselves, talk about their favourite hobbies and sing songs. The dolls were created to challenge negative stereotypes and to show that children just like to play, have fun and make friends irrespective of dress or faith!