Multilingual Technical SEOSankar Ponnusamy

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Priceline

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SEOWhat is

How Fast is Google

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1/8thof a second.

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200 + Ranking Factors

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On Page Technical

Page Elements

Multilingual SEO and InternationalizationTools: Webmaster Tools & ScreamingFrog

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New Website

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Webmaster Tools

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Sitemap for Crawling

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Big e-commerce Player

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Toronto Hotels’ Search in Google CanadaToronto Hotels’ Search in Google USA

Google: Country TargetingSearch Results Vary depending on Location

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2 Important use cases in International SEO

Most websites will fall under these use cases.

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Use Case 1: Small Regional Variation with Similar content in Same Language

US English

$Currency

UK English

£ Currency

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Use case 2: Fully Translated contentEx: Spanish and English content for the US users

Spanish English

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Step 1: Create individual Profiles

Canada, Spanish

France, French

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Step2: Geo Target each Profiles

Step 3: Specify rel=alternate href tags on every page

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Guides Google on which language to display in local countries. i.e google.fr etc

How Google Display Results

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For Keyword Search: Amsterdam Hotel

Google.fr

.fr local result

Google.it

.it local result

Site Speed and PerformanceTools: PageSpeed insights by Google, Screaming Frog

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Every Second Counts

Slow page load results in an increase in page abandonment

kissmetrics.com

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Page Speed: Google PageSpeed Insights

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Click on each item for specific Recommendation

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Scaling: Screaming Frog for site audit and crawling

• Errors – Client & server errors (No responses, 4XX, 5XX)

• Redirects – (3XX, permanent or temporary)

• External Links • And many many more

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Lets scale the process

Send to the concernteam

Meta Tags and Page Elements in SEO

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You Vs Googlebot?

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Title Tag

• Most important meta tag for rankings.

• It should contain the primary keywords we want the page to rank for.

In HTML code

In Google Search Result

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Heading Tags in SEO

The heading is one of the signals used by search engines to understand the topic of the webpage.

Always advised to have main keyword in H1 Tags

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Heading Tags in Website

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Why these tags are important?

NYU School of Dentistry is not in Google’s Top Rankings

Keyword: BS dental hygiene

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Lets do an Audit on NYU Dentistry

Title Tag

Bs in Dental hygiene program at NYU

H1 Tag

Bs in Dental hygiene

Keyword: BS dental hygiene

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Time consuming. Cannot manually check every page.

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Enterprise Scaling

Thanks

http://www.priceline.com/careers/

• https://support.google.com/webmasters/answer/189077?hl=en• Google.com

• Image:• http://www.lets-develop.com/wp-content/uploads/2014/09/Tell-Google-about-your-website-get-Google-to-index-your-new

-website-tutorial.jpg

• http://officialwebmasterblog.blogspot.com/2013/05/optimize-h2-tags-for-post-titles-and-h1.html• http://www.maclife.com/article/columns/law_apple_really_defeat_samsung

• Phil Anderson Agoda.com

References

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