basics of ux design

Umber Learning Facility - copyright 2015 1

SHETALL NATUU

What is Design?

Design is the process of Creation

2Umber Learning Facility - copyright 2015

What is Design

Design is the PROCESS of discover the subject, user,

context define constraints develop alternate concepts deploy in the specifications

CREATION of product communication system process space surface service living and non living things behaviour thought action


Design is the process of Creation Thought Emotion Expression Function Character



Design is the PROCESS of Creation of product for a audience/user/customer

User profile, persona model


Dreams to write a short stories bookLoves to ride her scooty to nature and outdoor on sat/Sunday with friends Was gifted a MacBook pro by dad. But loves financial independence

Dreams and motivation

Short, chirpy, fun-loving, easy going, caring girl. Modern upbringing, does not doubt people, but not a blind believer.

Personality

Rucha Negi, 25, BCA, working in Capgemini, lives in Hadapsar with her younger bro and working parents

User profile


Design is the PROCESS of Creation of product for a user for a reason/goal to achieve/to solve problem/ wow factor/ experience

COD

I want to bake a cake for my

mom’s birthday

Scenario, buying process, customer journey

Problem recognition

Informationsearch

Product choice

Brand choice

Purchase amount

Dealer choice

Purchase decision

Purchase timeDelivery boy

comes with POS

Post purchase

I will post my dish, save it in my gallery

for further use, Shares it with friends to flaunt

her Sunday.Likes and follows

Vishal Bhalla

Views alternate choice

Chooses MORE in Hadapsar

because he is closer to home

and she wants to earn reward points from

membership card


Design is the PROCESS of Creation of product

For a user

To fulfil a need or desire

In given context


Design has GOOD PRINCIPLES it follow popular mental models

Good website/ application CONTENT PRINCIPLES

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The company has to be REAL : place, people, team, call centre, help, contact, career, growth, knowledge, information.

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6

The company has to be FAIR: in price, claim, promotion, service, return etc



6

The landing page should have the core offering with USP CLEARLY VISIBLE. This can be repeated, in link form, across the site to develop scent of information.



6

Expert opinion should be part of your site The site should behave like a AUTHORITY on the subject



6

References, testimonials, reviews and ratings makes the site TRANSPARENT AND DEMOCRATIC


Good website/ application CONTENT PRINCIPLES• The company has to be REAL : place, people, team, call

centre, help, contact, career, growth, knowledge, information.

• The company has to be FAIR: in price, claim, promotion, service, return etc

• The landing page should have the core offering with USP CLEARLY VISIBLE. This can be repeated, in link form, across the site to develop scent of information.

• Expert opinion should be part of your site The site should behave like a AUTHORITY on the subject.

• References, testimonials, reviews and ratings makes the site TRANSPARENT AND DEMOCRATIC


Good website/ application INTERACTION principles

6

GOAL ORIENTED DESIGN task flow should follow used MENTAL MODEL



6

Clear and visible AFFORDANCE and CALL FOR ACTION



6

Good navigation should follow cues of psychical world



6

Learnability should be quick (simple site structure helps learnability). Use of recognition should be applied rather than recall.



6

Freedom to go back, undo, delete, discover, help, search



6

Knowledge of status, what's happening, where am I, how long, where to go, how further to go



6

Consistency in navigation path should be adopted. The path should have least no. of clicks. It should not go back and forth.




Cognitive load, eye ball movement, cursor path should be smooth as possible

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GOAL ORIENTED DESIGN task flow should follow used MENTAL MODEL

Clear and visible AFFORDANCE and CALL FOR ACTION

Good navigation should follow cues of psychical world

Learnability should be quick (simple site structure helps learnability). Use of recognition should be applied rather than recall.

Freedom to go back, undo, delete, discover, help, search

Knowledge of status, what's happening, where am I, how long, where to go, how further to go

Consistency in navigation path should be adopted. The path should have least no. of clicks. It should not go back and forth.

Cognitive load, eye ball movement, cursor path should be smooth as possible. 7Umber Learning Facility - copyright 2015

Good website/application VISUAL DESIGN principles

6

VISUAL HIERARCHY of information should be maintained



6

CHUNKING of data should be practiced



6

GRID, and COLUMN should be consistent. Sentence should not be too long.



6

FONT FAMILY should be followed consistently throughout the site



CALL FOR ACTION should be affordable with color...



6

Serif font is difficult on digital and lengthy text is tough to read



6

Good stickiness is achieved by BASIC HYGIENE of a site ie readability

BOUNCE RATE decreases if the site is visually pleasing and comprehendible Umber Learning Facility - copyright 2015


VISUAL HIERARCHY of information should be maintained

CHUNKING of data should be practiced

GRID, and COLUMN should be consistent. Sentence should not be too long.

Serif font is difficult on digital and lengthy text is tough to read.

FONT FAMILY should be followed consistently throughout the site.

CALL FOR ACTION should be affordable with color.

Good stickiness is achieved by BASIC HYGIENE of a site ie readability

BOUNCE RATE decreases if the site is visually pleasing and comprehendible


Mind set of a designer Optimism

Fail fast and fail first

Empathy

Iterate

Look for inspiration in unexpected

places

Ask the right questions

Embrace ambiguity


Creative Confidence“CREATIVE confidence is the notion that you have big ideas,

and that you have the ability to act on them.”

David Kelley ,IDEO


U X D E S I G NFrom UMBER LEARNING FACILITY

[email protected]

contact 9881498832 9822008832

Pune india


basics of ux design

Design

good principles

process of creation

site transparent

scent of information

pos post purchase

parents user profile

landing page

link form