basic twitter course

Raul Hernandez Arthur

Webmarketing

Microblogging


“If I had more time, I would have written a shorter letter”

- Mark Twain -


Microblogging

• Twitter• Jaiku• Pownce• Placeshout


What is “Twitter” ?• Twitter is :

– “a short burst of inconsequential information”– “chirps from birds”

• Twitter is also a:• Free• Social Media• Microblogging

• What are you doing ?


Microblogging ?

• Jack Dorsey had grown interested in the simple idea of being able to know what his friends were doing

• 140 Characters

• To Follow or to be Followed ?


Twitter


Trending Topics

• Popular Topics – RIGHT NOW– TODAY– THIS WEEK

• What are these good for ? • What are you monitoring ?


Sign Up

• You can actually change your user name !


A new way of communicating

• SMS• STATUS• SHORT• FAST• REALTIME


Build your network

• What does it mean to Follow ? • Who Follows you ?

• Focus on convesation– Who will you listen– Who listens to you


Marketer’s Nightmare

• You can choose who to listen, but there is little you can do to make somebody listen to you !

– Marketer’s nightmare !


“People on MySpace arent running away from pedophiles and stalkers. They’re

running away from marketers and advertisers”

Giovanni Gallucci, co-founder , Dexterity Media


NOISE

• Who cares ?– Follow High value

twitters– Filter– Dashboards


Some Basics

• Follow• Followers• What are you doing ?


Some More

• Trends• Search• Hastag


Search Twitter

http://search.twitter.com/

http://search.twitter.com/


What is a hastag ? #• Hashtags

– Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.

• http://twitter.pbworks.com/

http://twitter.pbworks.com/Hashtags

http://twitter.pbworks.com/


Hashtags• Events or conferences,

– "Tara's presentation on communities was great! #barcampblock" • Disasters:

– "#sandiegofire A shelter has opened up downtown for fire refugees." • Memes:

– "My #themeword for 2008 is conduct." • Context:

– "I can't believe anyone would design software like this! #microsoftoffice" • Recall:

– "Buy some toilet paper. #todo"• Quote:

– "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote


#SB44• NFL suggests #SB44 hashtag, builds site around it

– http://www.nfl.com/superbowl/44/fans

http://www.nfl.com/superbowl/44/fans


Tráfico DF


#comegdl - #traficogdl


Twitter Lists

• Filter Filter Filter• Provide a personality

– #POLITICA– #webmkt _iteso– #foodies– #mkt


Activity

• Begin Microblogging• Tweet• Follow• Get Followed• Use a #


Top Twitters


2011 Update

basic twitter course

Education

raul hernandez

twitter

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