FASHION MERCHANDISE MIX

*BASIC**PROMOTIONAL*

*FASHION*

5 WHOLESALE PRICE ZONES

1. BUDGET2. MODERATE3. BETTER4. BRIDGE5. DESIGNER

MERCHANDISE RATIOS

• STORE MERCHANDISE RATIO –

Relates to overall store philosophy based on wholesale price zone, target market analysis and location.

MERCHANDISE RATIOS

•DEPARTMENT RATIO –

Based on overall product assortment which fits the needs of the target market customer and delivers the highest possible continuous sales profit

MERCHANDISE RATIOS

• CATEGORY RATIO –

Based on overall target market customer, market niche, location, and store size and floor space

What is BASIC fashion?

Which Jacket is Basic?

Which Dress is Basic?

Which bathing cap is Basic?

Can prints be Basic?

What are promotional goods?

• goods which are advertised in media• In-Store promotional location/signage• coupons, special sales, discounts• gift-with-purchase•Buy one get one 50% off etc• special purchase, blowout, holiday special, inventory special, trendy pieces

What are fashion goods?• fashionable goods change drastically for each label or store• sometimes are a trendy piece= huge risk• limited scope of customer acceptance•educate the public about trends• license promotion/tie in• seasonal specials• event special pieces