basic principles of corporate website writing by darya loban
TRANSCRIPT
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BASIC PRINCIPLES OF CORPORATE WEBSITE WRITING
by Darya Loban
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2005
2010
spring 2015
0
2
4
6
8
Population ofthe Earth The number of
internet usersworldwide
6,474229144
1,029717906
6,866054281
2,034259368
7,253260112
3,104280000
billions
THE NUMBER OF INTERNET USERS
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WEBSITE WRITING
Design Content Website writing
IS A WAY OF SHAPING AND PRESENTING WEB INFORMATION TO AUDIENCE
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NOT EFFECTIVE WEBSITE WRITING
A LOT IS NOT ALWAYS GOOD
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BASIC PRINCIPLES
Write for scanners
Simplicity and Clarity
Info hierarchy and Logic
Literate and Relevant language
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BASIC PRINCIPLES
Visual impression
Use white space wisely
Make it easy to find your website
Visitors can arrive anywhere
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BE CREATIVE
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THANK YOU FOR ATTENTINTION
D.Y. Loban, 1st year student,
Business Administration
2015