Basic Needs And Wants

E.M.S Gr.7

ASSEMBLED BY: M.C SMITH

Outcomes

3. Unlimited wants and limited resources to

satisfy needs and wants

1. Basic needs of

individuals

2. Primary and

Secondary needs

Needs and WantsN

eed

s Is something thought to be a necessity or an essential item required for life e.g. food, water and shelter.Something you have to have.

Wants

Things that we can live without, but like to have.isSomething you would like to have. It is not absolutely necessary, but it would be a good thing to have.

Yaryalitsa (2011)

• are biological or physical needs that are essential to life. E.g. food, water, clothing and shelter.

Primary needs

• are wants or acquired needs they are more likely desires. E.g. safety, love, respect, creativity

Secondary

needs

Danilouwar. (2008)

Wh

y d

o

con

sum

ers

mak

e th

e

pu

rch

ase

s th

ey

do?Developed in 1954

by Abraham MaslowHierarchy ranks needs in order of importanceNot everything in the hierarchy is necessary for survivalNeeds at the bottom need to be met first There are 5 levels of Maslow’s Hierarchy

Danilouwar. (2008)

PRIMARY NEEDS

Amckean. (2014)

These include needs for safety and security. Examples: steady employment, health insurance, safe neighbourhoods, and shelter from the environment.

SECONDARY

NEEDS

Amckean. (2014)

Social needs: Belonging, love, acceptance and

affection.

Example: friendships, romantic companionship,

involvement in social, community, or religious groups.

Amckean. (2014)

The need for things that reflect on self-esteem, personal worth, social

recognition, and accomplishment.

Amckean. (2014)

The need for personal growth without recognition or the opinions of others. Interest in fulfilling ones potential.

Amckean. (2014)

• Consumers fit into one level of the pyramidoThe level you are at determines and

influences your consumer habits

• Businesses need to recognize these needs and use them to identify their target market.

Amckean. (2014)

SCARCITY

Limited resources

Unlimited wants

Mirza, O. (2013)

SCARCITY • The basic economic problem that arises

because people have unlimited wants but resources are limited

• There are not enough resources in the world to satisfy the unlimited wants and needs of all people

• Scarcity limits the total output from the economy• Scarcity, however, does not imply that the

amount of resources or the state of technology is fixed.

Mirza, O. (2013)

Belen, R. (2010)

REALITY IN THE WORLD OF SCARCITYEvery want that ends up being satisfied causes

one or more wants to remain unsatisfied

Belen, R. (2010)

Needs and/or Wants?

Yaryalitsa (2011)

Reference list:Mashed content was derived for the following presentations:• Amckean. (2014)

http://s3.amazonaws.com/ppt-download/consumerneedsandwants-140224222757-phpapp01.pptx?response-content-disposition=attachment&Signature=vkLtoVidQj%2FIp3hR9382xOJnhaA%3D&Expires=1393943808&AWSAccessKeyId=AKIAIW74DRRRQSO4NIKA. access date:084/03/2014

• Belen, R. (2010) http://www.slideshare.net/reyzter/scarcity-wants-needs?qid=cc47bdb3-9bd2-4403-bdf9-ce8f0255be5d&v=qf1&b=&from_search=1 access date: 08/03/2014

• Danilouwar. (2008) http://s3.amazonaws.com/ppt-download/needs-and-wants-1221100006703422-9.ppt?response-content-disposition=attachment&Signature=2Ar6dAFf%2FIkzOMvxso2OP8NXKEM%3D&Expires=1393943907&AWSAccessKeyId=AKIAIW74DRRRQSO4NIKA access date:08/03/2014

• Mirza, O. (2013) http://www.slideshare.net/omermirza?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview access date:08/03/2014

• Yaryalitsa (2011)http://s3.amazonaws.com/ppt-download/presentationneedswants-111114192150-phpapp02.pptx?response-content- access date: 08/03/2014

Photos Google images• https://www.google.co.za/search?

q=maslow+needs&source=lnms&tbm=isch&sa=X&ei=sfwaU7G0O42ThgellIC4Dw&ved=0CAcQ_AUoAQ&biw=1145&bih=495#q=self+actualization+needs&tbm=isch&facrc=_&imgdii=_&imgrc=VrXRn65IiZeh9M%253A%3BNyf_iykyD3Dv7M%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252FSelf-Actualizing.jpg%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslows_print.html%3B194%3B158

• https://www.google.co.za/search?q=maslow+needs&source=lnms&tbm=isch&sa=X&ei=sfwaU7G0O42ThgellIC4Dw&ved=0CAcQ_AUoAQ&biw=1145&bih=495#q=safety+needs&tbm=isch&facrc=_&imgdii=_&imgrc=E9mfXIzFBb4E_M%253A%3BNyf_iykyD3Dv7M%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslow_safetysecurity.png%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslows_print.html%3B275%3B265

• https://www.google.co.za/search?q=maslow+needs&source=lnms&tbm=isch&sa=X&ei=sfwaU7G0O42ThgellIC4Dw&ved=0CAcQ_AUoAQ&biw=1145&bih=495#q=safety+needs&tbm=isch&facrc=_&imgdii=E9mfXIzFBb4E_M%3A%3BuOLmOzCiI0hMMM%3BE9mfXIzFBb4E_M%3A&imgrc=E9mfXIzFBb4E_M%253A%3BNyf_iykyD3Dv7M%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslow_safetysecurity.png%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslows_print.html%3B275%3B265

• https://www.google.co.za/search?q=maslow+needs&source=lnms&tbm=isch&sa=X&ei=sfwaU7G0O42ThgellIC4Dw&ved=0CAcQ_AUoAQ&biw=1145&bih=495#q=physiological+needs&tbm=isch&facrc=_&imgdii=_&imgrc=zxkuc4D1CQlplM%253A%3B68nDiKi0KNupLM%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslow_physiological.png%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslows8.html%3B275%3B265

• https://www.google.co.za/search?q=maslow+needs&source=lnms&tbm=isch&sa=X&ei=sfwaU7G0O42ThgellIC4Dw&ved=0CAcQ_AUoAQ&biw=1145&bih=495#q=self+esteem+needs+of+maslow%27s+hierarchy+of+needs&tbm=isch&facrc=_&imgdii=_&imgrc=HpaEtnjeX4S8eM%253A%3BNyf_iykyD3Dv7M%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslow_selfesteem.png%3Bhttp%253A%252F%252Fwww.redwoods.edu%252FDepartments%252FDistance%252FTutorials%252FMaslowsHierarchy%252Fmaslows_print.html%3B275%3B265

THE END