basic marketing tactics lesson 3
DESCRIPTION
Lesson 3 for Digital PR Course at University of Westminster.TRANSCRIPT
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Online Marketing – The Basics
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What kinds ofOnline marketing
tactics do you know?
Why is it important for you to know about online
marketing?
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Types of BasicOnline Marketing
• Search Engine Optimisation• Pay Per Click• Email marketing• Affiliate marketing• Basic blog marketing
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Search Engine Optimisation
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Search Engine Optimisation• Optimsing web presence to get up
the rankings on search engines• SE’s look for consistent keywords
between URL, header title, meta tags and content
• Link building• sitemap
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Pay Per ClickAdvertising
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Pay Per Click• Pay for every click rather than flat
rate• Wider spread across the internet• User logic & relevance• Taking over banner ads
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Email Marketing
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Email Marketing
• Customer loyalty/retention• Brings people back to your site• 5-7 contacts rule• Cost effective & mass
customisable• High click through rates
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Email Marketing
• Cost effective• Easy to grow lists• Mass customisation• High click through rates
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Affiliate Marketing
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Affiliate Marketing• Turn the internet into your
salesforce• Greater visibility across niches• Low cost way to get your
product across the Internet
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Basic Blog marketing
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Basic Blog marketing• RSS feeds• Email subscribe• Blogrolls• Share buttons• Tags• ‘Email to’ links
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