basic marketing for smart music store owners
DESCRIPTION
Basic Marketing for Smart Music Store Owners. Scott Robertson, APR. What We’ll Cover. Definitions of Marketing Brief History Why it Matters to You Elements of a Marketing Plan Your Marketing Plan. So What is Marketing?. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/1.jpg)
![Page 2: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/2.jpg)
Basic Marketing for Smart Music Store Owners
Scott Robertson, APR
![Page 3: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/3.jpg)
What We’ll Cover
• Definitions of Marketing• Brief History• Why it Matters to You• Elements of a Marketing Plan• Your Marketing Plan
![Page 4: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/4.jpg)
So What is Marketing?
• AMA defines as “two way communication process to sell goods and services to an audience
• Kotler says “marketing is the most important discipline a company can learn
![Page 5: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/5.jpg)
Question: Who has great marketing?
Why?
![Page 6: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/6.jpg)
Brief History Lessons
• Early 1900s – “you can have it in whatever color you want as long as it’s black”
• Mid-1900s – Mass media = pushing a message to the masses
• Late 1900s – Mass media but with targeted messages
![Page 7: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/7.jpg)
Brief History Lessons
• 2000s – “the Groundswell” People distrust business like never before and retreat to small social circles (enabled by technology) for their messages
![Page 8: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/8.jpg)
Why Should I Care?
• Successful companies use marketing strategies and techniques
• You’re probably doing it anyway, but understanding the vocabulary will help
• It changes frequently and you have to keep up
![Page 9: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/9.jpg)
Element of Marketing
• Goals• Objectives• Strategies• Tactics
![Page 10: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/10.jpg)
Origins?
• Warfare
![Page 11: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/11.jpg)
Let’s Do One
• Goals:• Objectives:• Strategies:• Tactics:
![Page 13: Basic Marketing for Smart Music Store Owners](https://reader035.vdocuments.mx/reader035/viewer/2022081603/56815c6c550346895dca7fe2/html5/thumbnails/13.jpg)
Questions?