basic facebook mktg for hotels
DESCRIPTION
An introductory level slideshow on the use of Facebook in hotel marketing. For the Facebook and social media beginner.TRANSCRIPT
Marketing for the Hospitality Industry
Let’s get the lay of the land…
Social Media BasicsFacebook and how to use it
What could possibly be next?
YOU?What does this mean to
Traditional marketing isn’t
enough
meThis is
customerI am your
How will you reachme?
CONVERSATIONIt’s all about the
Listen in…
Not all are created equal
Have a strategy
Establish clear objectives
Determine metrics
facebookwon’t sell a hamburger
Use facebook as an extension of existing customer service and communications
Who
are
you
?
The gone
Say what?
So…now what?
Target
Message
Objectives
Measure
Maintain
My fans will be…
customers?residents?
employees?
How will I reach them?
Consistent
message
What’s next?
Nicole L. Davis, [email protected]@talkingtourismtalkingtourism.wordpress.comTalkingTourismDr.Niki
http://www.slideshare.net/TalkingTourism/basic-facebook-for-hotels