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BASIC DETERMINANTS OF BASIC DETERMINANTS OF CONSUMER BEHAVIOUR CONSUMER BEHAVIOUR

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Page 1: Basic determinants of consumer behaviour

BASIC DETERMINANTS OF BASIC DETERMINANTS OF CONSUMER BEHAVIOURCONSUMER BEHAVIOUR

Page 2: Basic determinants of consumer behaviour

5-2

A Model of Consumer BehaviorA Model of Consumer Behavior

Page 3: Basic determinants of consumer behaviour

5-3

Factors Influencing Consumer BehaviorFactors Influencing Consumer Behavior

Page 4: Basic determinants of consumer behaviour

5-4

Buyer Decision ProcessBuyer Decision Process

Page 5: Basic determinants of consumer behaviour

5-5

Purchase Decision Making


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