basic design principles unlocking the secrets to creating professional documents
TRANSCRIPT
Basic Design Principles
Unlocking the Secrets to Creating Professional
Documents
The Four Basic Principles of Design
ProximityAlignmentRepetitionContrast
ProximityGroup related items together.
Move them physically close to each other
Separate items or groups of information that are not related to each other
Melinda H. Kelly 832-249-5400
18207 S. Kuykendahl Klein, TX 77379
Strack Intermediate Art Team
Bad example
Melinda H. Kelly
18207 S. Kuykendahl Klein, TX 77379 832-249-5400
Strack IntermediateArt Team
Alignment Organize and visually tie all elements
together
Nothing should be placed arbitrarily
Every item should have a visual connection with something else on the page
Invisible lines connect items if they are aligned
Alignment - types
CenteredRagged leftRagged rightJustified
Melinda H. Kelly
18207 S. Kuykendahl Klein, TX 77379
832-249-5400
Strack IntermediateArt Team
RepetitionRepeat some aspect of the design
throughout
Repetition can be thought of as consistency
Melinda H. Kelly
18207 S. Kuykendahl Klein, TX 77379
832-249-5400
Strack IntermediateArt Team
Contrast
Have contrast not conflict
Don’t be a wimp!
Robin Williams
Melinda H. Kelly
18207 S. KuykendahlKlein, TX 77379
832.249.5400
Strack IntermediateArt Team
Additional Design Examples
Proximity and AlignmentRepetition and Contrast
Robin Williams is the author of many great books related to desktop publishing and design. For this presentation information was pulled from the following books.
The Mac is Not a Typewriter
The Non-designers Design Book