Basic design elementsBasic design elements

Fashion designersFashion designers

Types of—can includeTypes of—can include Self employedSelf employed Design-house designersDesign-house designers Designers for manufacturersDesigners for manufacturers

colorcolor Colour is the perceived character Colour is the perceived character

of a surface according to the of a surface according to the wavelength of light reflected from wavelength of light reflected from it. Colour has three dimensions: it. Colour has three dimensions: HUE (another word for colour, HUE (another word for colour, indicated by its name such as indicated by its name such as red or yellow), red or yellow),

VALUE (its lightness or VALUE (its lightness or darkness), darkness),

INTENSITY (its brightness or INTENSITY (its brightness or dullness).dullness).

silhouettesilhouette

lineline Lines within a garment are created by Lines within a garment are created by

darts, seams and decorative details. darts, seams and decorative details. Each kind of line produces its own Each kind of line produces its own special effect.special effect.

Straight lines and shapes denote Straight lines and shapes denote force and strength and have a force and strength and have a masculine quality; curved lines are the masculine quality; curved lines are the lines of nature, they are graceful and lines of nature, they are graceful and give feminine effect. give feminine effect.

Lines are the greatest devices of Lines are the greatest devices of fashion designers. Since lines create fashion designers. Since lines create illusion of height and width, they can illusion of height and width, they can be used to one’s requirement to tone be used to one’s requirement to tone down or exaggerate a particular figure down or exaggerate a particular figure type.type.

texturetexture

Texture is the way a Texture is the way a surface feels (actual surface feels (actual texture) or how it may texture) or how it may look (implied texture). look (implied texture). Texture is the way Texture is the way something feels when something feels when we touch it. Textures we touch it. Textures are described by word are described by word such as rough, silky, such as rough, silky, or pebbly.or pebbly.

Principles of designPrinciples of design

5 of them5 of them Proportion,Proportion, balance,balance, rhythm, rhythm, emphasis,emphasis, harmonyharmony

proportionproportion

The first principle is The first principle is proportion. This proportion. This creates the feeling of creates the feeling of unity that is created unity that is created when all of the parts when all of the parts (sizes, numbers, or (sizes, numbers, or amounts) relate well amounts) relate well with each other with each other

balancebalance

Symmetrical and asymmetrical balance Symmetrical and asymmetrical balance are the only two types that designers and are the only two types that designers and artists use when it comes to balance of artists use when it comes to balance of their piece. The outfit is symmetrical if you their piece. The outfit is symmetrical if you were to divide it right down the middle and were to divide it right down the middle and both sides are exactly the sameboth sides are exactly the same. . Therefore, if you divide an outfit right down Therefore, if you divide an outfit right down the middle and both sides aren't the same, the middle and both sides aren't the same, the balance is asymmetrical the balance is asymmetrical

rhythmrhythm

Rhythm refers to the Rhythm refers to the repeated use of lines, repeated use of lines, colors, trims, shapes, or colors, trims, shapes, or details that create a details that create a pattern that the eye can pattern that the eye can follow throughout the follow throughout the design. Examples could design. Examples could be stripes, polka dots, be stripes, polka dots, ruffles, etc.ruffles, etc.

emphasisemphasis

What your eye is What your eye is drawn to on any outfit drawn to on any outfit is considered to be is considered to be emphasis. It could be emphasis. It could be anything that you anything that you focus on, from a focus on, from a horizontal stripe, a horizontal stripe, a belt, jewel, or belt, jewel, or contrasting color.contrasting color.

harmonyharmony

Unity is the feeling of Unity is the feeling of harmony between all harmony between all parts or objects of the parts or objects of the design. The overall design. The overall design creates a design creates a sense of sense of completeness. completeness.

Fashion design processFashion design process

Basic designsBasic designs Design concept and samplesDesign concept and samples Sales research analysisSales research analysis Design presentationDesign presentation Purchase ordersPurchase orders productionproduction

Garment production processGarment production process

PatternmakingPatternmaking Making samplesMaking samples Establishing costsEstablishing costs Garment cutting/sewingGarment cutting/sewing InspectionInspection LabelingLabeling shippingshipping

Mens apparelMens apparel

Sized more Sized more uniformly than uniformly than women’swomen’s

There’s less size There’s less size variation because variation because men’s sizing uses men’s sizing uses dual-sizing system.dual-sizing system.

assignmentsassignments Find a picture example Find a picture example

for each principle of for each principle of design:design:

ProportionProportion BalanceBalance RhythmRhythm EmphasisEmphasis HarmonyHarmony

• Label each Label each picture save picture save in ch 7 folderin ch 7 folder

And a picture example of And a picture example of eacheach

Basic design elementBasic design element:: ColorColor SilhouetteSilhouette TextureTexture LineLine Label each pictureLabel each picture

Assignments cont’dAssignments cont’d

Type vocab as Type vocab as usual—except:usual—except:

Color, silhouette,Color, silhouette, Line, textureLine, texture

Note: pret-a-porterNote: pret-a-porter Won’t show up correctlyWon’t show up correctly