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  • 1. BaseCamp - PolandBy:Zach Martel Tyler RathwellFor: Lindsey Fair

2. Table of Contents Introduction Competitive Analysis Overview of Client Service Plan Overview of Country Distribution PESTLE Analysis Info Advertising & PromotionGraphicStrategy Target Market Analysis SWOT Analysis Market Entry Conclusion 3. Introduction Poland is currently a developed country withminimal risk of war or natural disaster. In todayssociety it will be in the best interest of BasecampInternational to set up an online applicationforum for Polish post-secondary students. Have a Basecamp International representativevisit each of the post-secondary institutionsthroughout Poland twice a year to educate andrecruit meaningful potential volunteers. High school and Polish churches will besecondary targets of this representative whenpossible. 4. Basecamp International Volunteer Organization Dedicated to ensuring that a positive difference is made by each +every volunteer experience Helps to adequately prepare volunteer for placement Enters suffering countries to do a needs assessment Discovers issues + volunteer opportunities Gathers specific info regarding skills + experience necessary tocomplete work Finds current projects in need of volunteer experience Matches appropriate volunteers to placement opportunities Provides accommodations throughout Internships also available working closely with government +non government organizations, international developmentorganizations + local groups 5. Overview of Country - Poland 38 million people Rapidly developing country 6th most attractive country Boarders: Lithuania, Belarus, Ukraine, Slovakia,Czech Rep., Germany President: Bronislaw Komorowski Capital: Poznan National Sport: Soccer 6. Pestle Analysis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