Product Release Sales Plan

March 2016

STAR WARSTHE FORCE AWAKENS

Stickers & Albums

2

‘Star Wars: The Force Awakens’ Sticker Albums and packs.

Star Wars: The Force Awakens Stickers

Introduces characters & story from Star Wars: The Force Awakens.

Total of 292 stickers to collect!

• 292 stickers to collect including foils!

• All sticker packs available March 2016.

Sticker Wrapped Albums

• 64-page albums comes with 36 stickers to start!

• SRP: $5.99 for album

Sticker Loose Albums

• 64-page albums

• SRP: $1.99 for album

Sticker Packs

• 5 stickers per pack; 50 packs per box.

• SRP: $1.00 per pack

Street Date: March 2016

Product subject to change

Product Content

• In Store: March 2016

3Product subject to change

SKU SRP

Sticker Album (Wrapped)64-page album w/36 stickers

$5.99

Sticker Album (Loose)64-page album

$1.99

Sticker Packs5 stickers per pack

50 packs per display box

$1.00

Sticker Skus

4

Topps Star Wars will have strong awareness driving plans

across Print, Digital, Social Media, Contests and fan site

partnerships.

• Full Page Print Advertising• Star Wars Insider, NSU

• Digital Drive• Official blog and article on StarWars.com

• Feature articles on popular Star Wars websites such as Jedi

Temple Archives, Yoda’s News and TheForce.net

• Online coverage across the fandom

• Giveaways on various fan sites

• Social Media• Facebook updates and giveaways

• Facebook, Twitter and Instagram coverage and contests, reaching

over 200k collectors

• Case Break & Giveaway on Topps Youtube Channel

Product subject to change

5

Topps Star Wars has extensive marketing to drive

awareness and keep fans engaged throughout 2016.

Social Media & WebsiteFacebook, Twitter, Email Blasts

Trade MarketingHobby Posters & Promo Cards

Print AdvertisingMarvel Comic, Star Wars Insider

Digital AdvertisingMarvel.com, Key Blog Sites

StarWars.comFeature Articles

Influencer SamplingReviews on Blogs & Youtube

Promotional EventsComic Cons & SW Events

Fan Site CoverageMajor Star Wars News Sites