baruch college april 1, 2008 peter o’toole director public relations

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Baruch College April 1, 2008 Peter O’Toole Director Public Relations

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Baruch College April 1, 2008 Peter O’Toole Director Public Relations. eco magination. Grow revenues to $20B Double clean R&D to $1.5B Reduce GHG, energy use Inform the public. Orders and Commits ($B). 24. 20. 17. 9. ‘04. ‘05. ’06. ’07. Revenue…$20B by 2010. $25B. - PowerPoint PPT Presentation

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Page 1: Baruch College April 1, 2008 Peter O’Toole Director Public Relations

Baruch CollegeApril 1, 2008

Peter O’TooleDirectorPublic Relations

Page 2: Baruch College April 1, 2008 Peter O’Toole Director Public Relations

ecomagination

1.Grow revenues to $20B

2.Double clean R&D to $1.5B

3.Reduce GHG, energy use

4.Inform the public

Page 3: Baruch College April 1, 2008 Peter O’Toole Director Public Relations

Revenues ($B)

Orders and Commits ($B)

9

17

20

‘04 ‘05 ’06 ’07

24

17

23

911

21

14

'05 '06 '07 '08 '09 '10

+20% C

AGR

Energy

Aviation

Transportation

WaterOil & Gas

C & I

Financial Services

Revenue…$20B by 2010

Products in every business

$70B Orders $20B Rev by ’09

$25B

Page 4: Baruch College April 1, 2008 Peter O’Toole Director Public Relations

R&D … $1.5B by ’10

'05 '06 '07 '08 '09 '10

0.7

0.9

1.11.2

1.41.5

R&D Investment ($B)• >$1B “clean tech” fund

• Product portfolio

–’05-’07 17 60

• Future Technologies

–CO2 capture

–Zero liquid discharge

–Alternative fuels

–Waste to Energy

–Demand Side Mgt.

Page 5: Baruch College April 1, 2008 Peter O’Toole Director Public Relations

Lower emissions

• Beating all emissions& energy targets

• 200 kT CO2 reduced

• $100 MM ’07 energy savings

• Engaged teams

• Lean, “Treasure Hunts”& GE solutions

C&I Biomass Waste Heat Recovery

Hungary

Jenbacher Gas Engine

Gas engine waste heat

Biomass heat

Compressor waste heat

Out of service blds.

Page 6: Baruch College April 1, 2008 Peter O’Toole Director Public Relations

Public PolicyOutreach

Public Relations

Zeng Schwarzenegger

EU Korea Middle East

Advocacy

Thought-Leadership

Legislation

Page 7: Baruch College April 1, 2008 Peter O’Toole Director Public Relations

172 Avnet 14,254

173 ConAgra Foods 14,172

174 Fluor 14,079

176 Chubb 14,003

177 Enterprise GP Holdings 13,991

178 Qwest Communications 13,923

Leveraging ecomagination’s …

Rank CompanyRevenue($millions)

Brand Reputation Scale

Page 8: Baruch College April 1, 2008 Peter O’Toole Director Public Relations

2007 Dow Jones Sustainability Index

2008 America’s and World’s Most

Admired Companies (Top 5)

Fortune

2008 Most Innovative Companies (#4)

Fast Company

GE’s reputation

Page 9: Baruch College April 1, 2008 Peter O’Toole Director Public Relations

The GE Brand

2nd Most Valuable Brand

$62B brand value

Millward Brown/FT, 2007

Page 10: Baruch College April 1, 2008 Peter O’Toole Director Public Relations

Overall impact for GE and the brandCustomers New

collaborations

Products Technical and commercial

innovation

Policy A seat at the table

Employees Grass roots support, best talent

Public opinion Message resonating