barrio logan descubierto

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BARRIO LOGAN DESCUBIERTO is a visual celebration of the working class Hispanic neighborhood in San Diego, California called Barrio Logan. The 88 page book is a graphic expose of the visual richness and unique creative energy of the community, featuring details of murals, sign painters, activists art and general community visual richness.The book is designed by the branding and graphic design firm, Miriello Grafico, who relocated their offices to Barrio Logan in 2007 and have been active in the promotion and celebration of the community and it\'s many creative members. The book contains a listing of numerous neighborhood discoveries including; artists, restaurants, activists, cafes, place of particular interest and local color.

TRANSCRIPT

Page 1: Barrio Logan Descubierto
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descubierto

barrio logan

libris

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How much time do you need to spend in a place before you “know it.” After visiting family in southern Italy several times, an uncle explained something important to me. He said, “You come for a few days and then you leave. You need to stay put for a while, be patient, and pass some time with us. That’s when you’ll experience what makes this place special.”

My uncle was talking about the things that happen in the spaces between. Mornings in the Barrio, I pass an older guy usually sitting in a bright blue rocking car with a little kid climbing around him. We make eye contact and wave most days. On late afternoons, I hear the bell of an ice cream pushcart passing by our building. That bell helps me instantly adjust to the present – and sometimes I’ll stop what I’m doing and buy an ice cream. I see families in the Barrio more than usual, moms and dads in work clothes, walking kids to school. Here, ages mix together as a natural part of the neighborhood rhythm.

The discoveries of Barrio Logan, like the people who live here are unpretentious and full of surprises. Descubierto is a celebration of a special neighborhood that rewards those with patience, curiosity, and an open heart.

– Miriello Grafico

barrio logan descubierto

Design: Miriello Grafico | 2009

Photography: Ron Miriello

Artwork: Muralists, sign painters, artists, vendors, craftspeople, and activists of Barrio Logan, CA

To order Barrio Logan Descubierto visit:www.miriellografico.com/mg/barriobook

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ciTies spenD big money To recreaTe The auThenTiciTy ThaT’s

ciTies spenD big money To recreaTe The auThenTiciTy ThaT’s alreaDy here.

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inTersTaTe 5 senDs people flying over The barrio – so mosT “never knew iT was here.”

inTersTaTe 5 senDs people flying over The barrio – so mosT “never knew iT was here.”

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you can get ideas looking through books or looking out the door.

you can get ideas looking through books or looking out the door.

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when you feel strongly you cut out all of the subtlety.

when you feel strongly you cut out all of the subtlety.

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the colors come right outta the tubes and into the veins.

the colors come right outta the tubes and into the veins.

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a pushcart passes by every day offering ice cream and a reality check.

a pushcart passes by every day offering ice cream and a reality check.

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a healthy neighborhood has room for all the generations.

a healthy neighborhood has room for all the generations.

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descubiertoBARRIO STATIONRachael Ortiz knows more about the Barrio than God.2175 Newton AvenueSan Diego, CA 92113(619) 238-0314www.barrio-station.org

BASILE STUDIOSMaster metalwork and a new restaurant to come.1805 Newton AvenueSan Diego, CA 92113www.basilestudio.com

CAFE MOTOAfter decades roasting coffee downtown. They’re now in south Barrio.2619 National AvenueSan Diego, CA 92113(619) 239-6686www.cafemoto.com

CHICANO PARKYou drive over it all the time. Next time, walk through it.Cesar E Chavez Pkwy and National Avenuewww.chicanoparksandiego.com

CROL vs WERC These guys paint murals from the heart and help keep the tradition alive.www.crolvswerc.com/blog

EL PORVENIRCarnitas for the people who like it simple.1786 National AvenueSan Diego, CA 92113(619) 233-4038

EL SALVADORENO RESTAURANTFood that changes your opinion of what El Salvador must be like.2845 Imperial AvenueSan Diego, CA 92102(619) 231-8254www.doortoelsalvador.com

FARMERS MARKETFull of taco bars, seafood stands and…what’s that?2121 Imperial AvenueSan Diego, CA 92102Located inside: EL ChENTIN RESTAURANT(619) 696-3472

ThE GLASS hOUSEMatt and Greg turned a glass foundry into a place where serious art gets made.1815 Main StreetSan Diego, CA 92113www.mattdevine.netwww.brotron.com

GRAhAM DOWNS ARChITECTUREThe guy who led the way.1600 National Avenue San Diego, CA 92113 (619) 234-2565www.blokhaus.com

hELIX WINDThey make vertical wind turbines that look like sculptures.1848 Commercial StreetSan Diego, CA 92113(877) 246-4354www.helixwind.com

LA CENTRAL MARKETThe place for $1.00 pizza slices.2001 National AvenueSan Diego, CA 92113(619) 232-0293

LA MICHOACANAPull up a stool and watch the taco magic.1702 Vesta StreetSan Diego, CA 92113(619) 235-0111

MARIO TORERO / VICTOR OCHOATwo of the original Chicano Park muralists.Mario: (619) 299-2840 Victor: (619) 235-6135

NEW MEXICO CAFE For breakfast on Saturday morning.1784 Newton AvenueSan Diego, CA 92113(619) 233-4939

PACIFIC RIGGING LOFTThey do amazing stuff with metal cable.1694 Main StreetSan Diego, CA 92113(619) 239-7685www.pacificriggingloft.com

PANCHITAS BAKERYSingle-handedly putting Starbucks outta business.1879 Logan AvenueSan Diego, CA 92113(619) 338-9331

PATTY’S FRUITLANDJose’s fresh fruit bowl keeps Ron alive.1789 National AvenueSan Diego, CA 92113(619) 231-1252

PORKYLANDCarnitas and homemade tortillas.2196 Logan AvenueSan Diego, CA 92113(619) 233-5139www.goporkyland.com

QUATRO MILPASA line worth waiting in, as long as you can sleep after you eat.1857 Logan AvenueSan Diego, CA 92113619-234-4460

RAINBOW PARTY SUPPLIESPiñatas and funky candy.2076 Logan AvenueSan Diego, CA 92113(619) 230-0020

RYAN BROTHERS COFFEEThe three brothers deliver the real stuff and earn their success.1894 Main StreetSan Diego, CA 92113(619) 546-6314www.ryanbroscoffee.com

SAN DIEGO COUNCILMAN BEN HUESO202 C. StreetSan Diego, CA 92101(619) 236-6688

SIETE MARES RESTAURANTWhy doesn’t the waterfront have a fish place this good?2234 Logan AvenueSan Diego, CA 92113(619) 234-3474

SO CAL CHOPPER SHOPMike makes original beasts 100% by hand.1835 Main StreetSan Diego, CA 92113(619) 236-9262

SUSHI ON A ROLLGreat sushi in the middle of the Barrio.1620 National AvenueSan Diego, CA 92113(619) 702-1468

TWO ROSESTheir sign says it all: Tattoos / Cafe / Barber2181 Logan AvenueSan Diego, CA 92113(619) 702-4822www.tworosesinc.com

VINCENT DESIGNA metalworkers’ workshop.2694 Main StreetSan Diego, CA 92113(619) 233-7224www.vincentdesigns.com

VOZ ALTA PROJECTA latino arts gallery that’s bringing people together.1754 National AvenueSan Diego, CA 92113(619) 230-1869www.vozalta.org

WOODBURY SCHOOL OF ARCHITECTURECatherine Herbst relocated the school here and helped open up some eyes.2212 Main StreetSan Diego, CA 92113(619) 235-2900www.woodbury.edu

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a publication by:

miriello grafico1660 logan avenue

san diego, ca 92113

(619) 234-1124

www.miriellografico.com

2007

2006

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