Barricade and Scaffolding Wraps During Construction

As your store or business undergoes construction, it is important to capitalize on the situation to keep customers informed during the process. By connecting with your audience, you will build excitement about the improvements taking place at your location. Although the site likely will not look as polished as it will when construction is complete, you can still control your image in front of your future customers by using custom banners on barricades and scaffolding.

Forty-five percent of businesses are not using consumer data to effectively personalize marketing communications, according to the Interactive Advertising Bureau (IAB). Customized barricades and scaffolding wraps give businesses a chance to leverage their data with targeted advertising. They also offer your business a unique opportunity to achieve key branding efforts while your location is being renovated.

Bring Attention to Your Business

It may seem like there is a business on every other corner that is under construction with scaffolding towering above the city’s streets. When passersby look up at your building, what impression do you want to leave? Would you rather have blank barricades lining the street and open scaffolding climbing up the side of the site, or a message that draws attention to your brand and creates a lasting impression? Scaffolding wraps and graphics for barricades present you with additional space to advertise.

These large, colorful displays can be seen from far away and immediately help make a connection between the location and your business.

Promote Upcoming Events

In addition to serving as advertising space for your existing marketing campaigns, barricade and scaffolding wraps can be put to use promoting upcoming events for your business. Tease a new product launch, announce new dates for concerts and other shows, and let your customers know that you are still open while construction is taking place. While there may be a bigger physical barrier between your front door and your customers, these graphic displays keep your level of communication with your target audience high.

Add Beauty to Your Construction Site

Building wraps can be made in a variety of different sizes and styles. Apple Visual Graphics produces full and partial wraps that are small enough to disguise in-store construction projects or large enough to cover an entire building. At the same time, these artistic displays hide unattractive scaffolding and building sites that lower the curb appeal of your storefront while modifications are still in process. You will be able to keep the construction site hidden from view, which will help attract repeat business and potential new customers.

Barricade and scaffolding wraps can be used for interior or exterior applications and can be ordered to meet your specific requirements for lamination, weatherproofing, and

customization. When you find yourself on a tight deadline or want to change out the graphics you have on a moment’s notice, you can order rush printing from Apple Visual Graphics so that you have the materials you need to support your marketing and branding campaigns without delay. To order to see examples and learn more about barricade and scaffolding wraps, including custom banners, visit www.AppleVisualGraphics.com.

Summary

Using barricade and scaffolding wraps at your construction site will hide unsightly equipment that detracts from the appearance of your building. Appeal to customers with targeted advertisements and customized banners as well.

Company Bio

Apple Visual Graphics (www.AppleVisualGraphics.com) provides a full range of high quality print services for clients. Based in Long Island City, NY, Apple Visual Graphics surpasses expectations with professional quality printing of scaffolding and barrier wraps, custom banners and other materials.

Source

1. “Industry Stats & Data by eMarketer,” Interactive Advertising Bureau (IAB), n.d., Web, 02 June 2014.