barometer kepercayaan indonesia 2017

2017 Edelman

Trust BarometerGlobal and Indonesia

1

2017 Edelman Trust Barometer

Methodology

2

Informed

Public

Must meet 4 criteria:

Ages 25-64> College educated

> In top 25% of household income per age group in each country

Report significant media consumption and engagement in business news

General Online

Population

All slides show General Online Population unless otherwise noted

All fieldwork was conducted

between October 13th and

November 16th, 2016

28

Mass

Population

Represents of total global population

17

Online Survey in

1,150

25+

18+

6

500 U.S. and China

200

13% 87%

Countries

Years of data

Respondents

33,000+

Years in

Markets

Years old

Respondents

all other countries

global population

20+9 Years in

MarketsAll population not including Informed Public

Distrusted in 75% of countries

Trust in Government Further Evaporates

3

Percent trust in government, and change from 2016 to 2017

Declines in 14 countries

NeutralDistrust Trust

Indonesia2016 vs 2017

+13 G

lob

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S. A

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Po

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Fra

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Sp

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Ko

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Colo

mb

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Arg

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tin

a

U.K

Au

str

alia

Ja

pa

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Ma

laysia

Ge

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ny

Hon

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Can

ad

a

Russia

Sw

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U.S

Neth

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Tu

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Sin

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Ind

on

esia

Ind

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UA

E

Chin

a

Trust Indicator % 41 15 20 24 24 25 25 28 31 32 32 33 36 37 37 37 38 40 43 44 45 47 51 51 69 71 75 75 76

Y-to-Y Change -1 -1 +1 +3 -8 +1 -1 -7 +1 0 0 +7 0 -8 -2 -2 -1 -5 -10 -9 0 +8 +2 +9 -5 +13 +10 -5 -3

Source: 2017 Edelman Trust Barometer Q11-620. [TRACKING] [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is

right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.“ (Top 4 Box, Trust) General Population, 28-country global total.

GDP 5 = U.S., China, Japan, Germany, U.K.

Trust in Media Plunges to All-Time Lows

4

Percent trust in media, and change from 2016 to 2017

NeutralDistrust TrustNeutralDistrust

Distrusted in 82% of countries

All-time low in 17 countries


+4

−

Glo

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Tu

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Au

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U.K

Fra

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S.

Ko

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Hon

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Ma

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Sp

ain

UA

E

Can

ad

a

Colo

mb

ia

Me

xic

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U.S

Bra

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Ita

ly

Neth

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nds

Sin

ga

po

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Chin

a

Ind

ia

Ind

on

esia

Trust Indicator % 43 25 29 31 31 32 32 32 33 33 39 40 40 42 42 42 44 44 45 45 47 47 48 48 54 54 65 66 67

Y-to-Y Change -5 +2 -10 -3 -7 -10 -6 -4 -5 +2 -6 -13 -3 -2 -5 -3 -5 -15 -10 -10 -11 0 -6 -2 -1 -6 -8 +3 +4

Source: 2017 Edelman Trust Barometer Q11-620. [TRACKING] [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is



Trust in NGOs Declines

5

Percent trust in NGOs, and change from 2016 to 2017


NGOs less trusted than business in 11 countries

Distrusted in 8 countries



+7

Glo

bal

Russia

Sw

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Ja

pa

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Ge

rma

ny

Ire

lan

d

Neth

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nd

s

U.K

Po

lan

d

Au

str

alia

Tu

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Fra

nce

UE

A

S.

Ko

rea

Ma

laysia

S. A

fric

a

U.S

Can

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a

Hon

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Ita

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Bra

zil

Colo

mb

ia

Sp

ain

Chin

a

Sin

ga

po

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Arg

en

tin

a

Ind

on

esia

Ind

ia

Me

xic

o

Trust Indicator % 53 21 23 31 39 43 46 46 48 52 53 54 55 56 58 58 58 59 59 59 60 60 60 61 61 64 64 71 71

Y-to-Y Change -2 -6 -3 -3 -6 -6 -3 -4 -2 -5 -2 -2 -4 -2 -3 0 +1 -2 +2 +1 -2 -3 0 -10 -1 -6 +7 +7 -3

Source: 2017 Edelman Trust Barometer Q11-620. [TRACKING] [BUSINESS IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is



Business on the Brink of Distrust

6

Percent trust in business, and change from 2016 to 2017


Distrusted in 13 countries



+5

Glo

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S.

Ko

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Hon

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on

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Russia

Po

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Ire

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d

Ja

pa

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Ge

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ny

Tu

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Arg

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tin

a

U.K

Sp

ain

Sw

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Au

str

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Fra

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Can

ad

a

Ita

ly

Ma

laysia

S. A

fric

a

Sin

ga

po

re

U.S

Neth

erla

nd

s

Bra

zil

Colo

mb

ia

UA

E

Chin

a

Me

xic

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Ind

ia

Ind

on

esia

Trust Indicator % 52 29 34 39 40 41 41 43 43 45 45 46 46 48 50 50 55 56 56 58 58 60 61 64 64 67 67 74 76

Y-to-Y Change -1 -4 -5 +1 +2 -2 -2 +1 +1 -8 -1 -2 0 -4 +4 -6 -2 -2 -4 -2 +7 +4 -3 -6 -3 -9 -9 +5 +5

Source: 2017 Edelman. Trust Barometer Q130-747 Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be—extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) General Population, 28-country global total, question asked of half the sample.


57

7163

5864

7667

71

Trust in All Four Institutions Increases

Source: 2017 Edelman Trust Barometer Q11-620. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right

using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) General Population,

Indonesia.

7

Percent trust in the four institutions of government,

business, media and NGOs, 2016 vs. 2017

Business MediaNGOs Government

50%

Neutral

Trusted

Distrusted

+7 +5 +4 +13

20172016

2017: However, Trust Gap Widens

Source: 2017 Edelman Trust Barometer. The Trust Index is an average of a country’s trust in the institutions of government, business, media and NGOs.

Informed Public and Mass Population, Indonesia.

8

Percent trust in the four institutions of government,

business, media and NGOs, 2012 to 2017

21 pts

19 pts

18 pts

63

70

78

53

62

67

2012 2016 2017

Informed

Public

10pt

Gap

11pt

Gap

A 3-point

increase in

the last year

8pt

Gap

Largest Gaps

Mass

Population

How true is

this for you?

Sense of injustice

Lack of hope

Lack of confidence

Desire for change

42% 40%

18%

Significant Belief the

System is Failing Them

Source: 2017 Edelman Trust Barometer Q672-675, 678-680, 688-690. Indonesia. For details on how the “system failing” measure was calculated, please refer to the

Technical Appendix.

9

Not at all true

9 8 7 6 5 4 3 2 1

2 in 5 are uncertain

Completely true

System failing System working

Even Those at the Top Are DisillusionedPercent who believe the system is not working

Source: 2017 Edelman Trust Barometer. S8. Thinking about your annual household income in 2015, which of the following categories best describes your total

household income that year? S7. What is the last grade in school you completed? S9. How often do you follow public policy matters in the news? S10. How often do

you follow business news and information? General Population, Indonesia, cut by ‘the system is failing segments’.

High-Income College-Educated Well-Informed

Top quartile of income College degree or higherFollow business and public policy

information several times a week or more

39% 41% 41%

7

Corruption Globalization Eroding Social Values Immigration Pace of Innovation

Widespread corruption

Compromising the safety of

our citizens

Makes it difficult to institute the

changes necessary to solve our

problems

Protect our jobs from

foreign competition

Foreign companies/influence

damaging our economy/

national culture

Foreign corporations favor their

home country

Most countries cannot be

trusted to engage in fair

trade practices

Values that made this country

great are disappearing

Society changing too quickly and

not in ways that benefit people

like me

Influx of people from other

countries damaging our economy

and national culture

Technological innovations

happening too quickly and leading

to changes not good for

people like me

Concerns Have Become Fears

Source: 2017 Edelman Trust Barometer. Corruption Q685-687, Globalization Q681-684, Eroding social values Q676 and Q758, Immigration Q685, Pace of innovation

Q677. Indonesia. For details on how the societal fears were measured, please refer to the Technical Appendix.

11

Percent of respondents who are concerned or fearful regarding each issue

90% Concerned

65% Fearful

61% Concerned

30% Fearful

63% Concerned

24% Fearful

73% Concerned

36% Fearful

54% Concerned

24% Fearful

Systemic Distrust and Fear Trigger Action

Indonesia below global average

Source: 2017 Edelman Trust Barometer. Corruption Q685-687, Globalization Q681-684, Eroding social values Q676 and Q758, Immigration Q685, Pace of innovation Q677. System is failing: Q672-675, 678-680, 688-690. For details on how the societal fears and the “system failing” measure were calculated, please refer to the Technical Appendix. The margin of error for the countries scores was added and subtracted from the global mean. Countries were considered above the global average if their score was higher than the global mean plus the margin of error. 12

% Who Agree

System is Failing53 72 72 67 67 67 64 62 62 62 60 59 59 57 56 55 55 53 52 51 48 48 42 42 36 35 30 23 19

Glo

bal

Fra

nce

Italy

Mexic

o

S. A

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a

Sp

ain

Po

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d

Bra

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Co

lom

bia

Germ

an

y

U.K

.

Au

str

alia

Irela

nd

U.S

.

Neth

erl

an

ds

Can

ad

a

Sw

ed

en

Arg

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tin

a

Mala

ysia

Tu

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Ru

ssia

S. K

ore

a

Ind

on

esia

Jap

an

Ind

ia

Ho

ng

Ko

ng

Sin

gap

ore

Ch

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UA

E

Above-Average Level of Fear

Above-Average Belief the System is Failing

Countries with Multiple Fears and Failing System

10 countries with above-

average belief the system

is failing and multiple fears

4 countries with above-

average belief the system is

failing – but lack multiple fears

Corruption

Immigration

Globalization

Eroding social values

Pace of change

Sri Mulyani, Ministry of Finance Republic of Indonesia

Key Note Speaker

5 MINUTES

END OF SEGMENT 1

QUESTIONS FROM THE FLOOR

The role of Business

Business Plays a Role in Stoking Societal Fears

Source: 2017 Edelman Trust Barometer. Q693-762. Some people say they worry about many things while others say they have few concerns. We are interested in

what you worry about. Specifically, how much do you worry about each of the following? Please indicate your answer using a nine point scale where one means “I do

not worry about this at all” and nine means “I am extremely worried about this”. (Top 4 Box, Worried) Q709-718. For each of the statements below, please indicate

how much you agree or disagree. (Top 4 Box, Agree) General Population, Indonesia. Q349-671. For the statements below, please think about the pace of

development and change and select the response that most accurately represents your opinion. (Top 4 Box, Too Fast) General Population, Indonesia, question asked

of half the sample.

17

Indonesia population worries about

losing their jobs due to:

48% globalization

is taking us in the

wrong direction

55% the pace of change

in business and industry is

too fast

67%

68%

70%

73%

76%

Automation

Immigrants who work for less

Jobs moving to cheaper markets

Foreign competitors

Lack of training/skills

Support for Anti-Business Policies

Source: 2017 Edelman Trust Barometer. Q709-718 For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) General

Population, Indonesia.

18

Nearly 3in5 agree 84% agree 82% agree

Protectionism Slower Growth

“The government should protect our jobs and local industries, even if it means that our economy grows more slowly.”

“We need to prioritize the interests of our country over those of the rest of the world.”

“We should not enter into free trade agreements because they hurt our country’s workers.”

Protectionism

Think Local, Act Local

19

Foreign companies trusted in only

7 countries:

India 75%

China 74%

Indonesia 74%

Brazil 66%

Mexico 65%

Colombia 64%

UAE 62%

74% Trust foreign

companies

79% “Trust companies

headquartered in my

country”

20

Business Expected

to Lead

Source: 2017 Edelman Trust Barometer. Q249-757. Please indicate how much you agree or disagree with the following statements? (Top 4 Box, Agree). General

Population, Indonesia, question asked of half the sample.

.

87% agree

“A company can take specific

actions that both increase

profits and improve the economic

and social conditions in the

community where it operates.”

Should and Shouldn’t

Source: 2017 Edelman Trust Barometer. Q732. What can businesses do that would cause the most damage to your trust in a better future?

(Please select up to five.) General Population, Indonesia, question asked of half the sample.

22

First, Do No HarmActions business can take that would most damage

trust in a better future (top 5 most-selected)

1.Pay bribes to

government

officials to

win contracts

2. Reduce costs

by lowering

product

quality

3.Move profits

to other

countries to

avoid taxes

4.Reduce costs

by cutting

jobs

5. Reduce

employees’

benefits

When the System is Failing,

Companies Must Do More

Source: 2017 Edelman Trust Barometer. Q80-639. How important is each of the following attributes to building your TRUST in a company? Use a 9-point scale

where one means that attribute is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2

Box, Importance) Data displayed is mean Top 2 Box rating for the listed items. Items were included if they were considered important by 50% or more of those

who believe the system is failing. General Population, Indonesia and cut by “the system is failing segments”. 23

Percent who rate each attribute as important in building trust in a company

(top 5 most important shown)

64

64

66

66

67

73

73

75

75

75

Works to protect and improve theenvironment

Offers high quality products orservices

Listens to customer needs andfeedback

Has ethical business practices

Treats employees well

Among those who have

lost faith in the system,

expectations are higher

across the board

On average

+9 pts

higher expectations

System Failing

General Population

All-time Low for CEO Credibility

24

Percent rate CEOs as extremely/very credible, 2016 vs. 2017


CEOs not credible in 23 countries

Declines in all 28 countries


-6

Glo

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Ire

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Ne

the

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nd

s

Ge

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ny

Ita

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U.K

Sw

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Russia

Sin

ga

po

re

U.S

Ma

laysia

Sp

ain

Arg

en

tin

a

Tu

rkey

Chin

a

Bra

zil

Colo

mb

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Ind

on

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S. A

fric

a

UA

E

Me

xic

o

Ind

ia

Trust Indicator % 37 18 23 23 24 25 26 27 27 27 28 28 28 31 34 36 38 40 40 42 43 44 48 48 51 52 55 61 70

Y-to-Y Change -12 -7 -9 -12 -11 -12 -13 -19 -16 -7 -10 -10 -12 -11 -15 -14 -5 -16 -10 -17 -12 -13 -18 -16 -6 -16 -12 -15 -8

Source: 2017 Edelman. Trust Barometer Q130-747 Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be—extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) General Population, 28-country global total, question asked of half the sample.


25

REVISITING 2016 Data on CEO

26

REVISITING 2016 Data on CEO

Integrity 63 54 9

Has Ethical Business Practices 66 55 11

Takes Responsible Actions To Address An Issue Or A Crisis 62 53 9

Has Transparent And Open Business Practices 62 54 8

Engagement 64 54 10

Treats Employees Well 67 55 12

Listens To Customer Needs And Feedback 66 56 10

Places Customers Ahead Of Profits 62 52 10

Communicates Frequently And Honestly On The State Of Its Business 61 53 8

Products 60 55 5

Offers High Quality Products Or Services 64 58 6

Is An Innovator Of New Products, Services Or Ideas 55 53 2

Purpose 58 50 8

Works To Protect And Improve The Environment 64 54 10

Creates Programs That Positively Impact The Local Community 62 54 8

Addresses Society's Needs In Its Everyday Business 60 51 9

Partners With NGOs, Government And Third Parties To Address Societal Issues 46 40 6

Operations 46 45 1

Has Highly-Regarded And Widely Admired Top Leadership 42 41 1

Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired 49 46 3

Delivers Consistent Financial Returns To Investors 48 48 0

The Trust-building AttributesCompany Importance vs. Performance

%

Performance

%

Importance Gap

27

Source: 2017 Edelman Trust

Barometer. Q80-639. How important

is each of the following attributes to

building your TRUST in a company?

Use a 9-point scale where one means

that attribute is “not at all important to

building your trust” and nine means it

is “extremely important to building

your trust” in a company. (Top 2 Box,

Importance) Q114-654. Please rate

businesses in general on how well

you think they are performing on each

of the following attributes. Use a 9-

point scale where one means they are

"performing extremely poorly" and

nine means they are "performing

extremely well". (Top 2 Box,

Performance) General Population,

Indonesia.

Additional Dimensions that Inform Business TrustCompany Importance vs. Performance

%

Performance

%

Importance Gap

28

Source: 2017 Edelman Trust

Barometer. Q80-639. How important

is each of the following attributes to

building your TRUST in a company?

Use a 9-point scale where one means

that attribute is “not at all important to

building your trust” and nine means it

is “extremely important to building

your trust” in a company. (Top 2 Box,

Importance) Q114-654. Please rate

businesses in general on how well

you think they are performing on each

of the following attributes. Use a 9-

point scale where one means they are

"performing extremely poorly" and

nine means they are "performing

extremely well". (Top 2 Box,

Performance) General Population,

Indonesia.

Employee Empowerment 47 42 5

Empowers its employees to make decisions 50 42 8

Regular employees have a lot of influence in how the company is run 43 40 3

Supports employees joining worker’s/trade unions or other organizations that represent their interests 49 44 5

Diversity 48 44 4

Has a lot of ethnic diversity within its management team 47 45 2

Has a lot of gender diversity within its management team 45 42 3

Has a lot of diversity when it comes to attitudes, values and points of view within its management team 51 45 6

Citizenship 60 53 7

It creates many new jobs 62 57 5

The profits it makes in this country stay in this country 53 48 5

Pays its fair share of taxes 63 54 9

Leadership 45 42 3

The CEO gets personally involved in societal issues 47 43 4

The CEO is compensated based on the ability to produce sustainable, long-term growth 47 45 2

I know who the CEO is and what he or she stands for 41 38 3

Relationship Building 52 47 5

Invites the public to contribute to and help shape their products, services or policies 54 46 8

Has a public image or heritage that I can appreciate and relate to 50 45 5

Actively encourages and facilitates conversations and interactions with the public 53 48 5

5 MINUTES

END OF SEGMENT 2

QUESTIONS FROM THE FLOOR

Trusted Spokespeople

1

66 65 63

53 51

44

38 36 35

A p

ers

on lik

eyo

urs

elf

Te

chn

ical

expe

rt

Acad

em

ice

xpe

rt

Fin

ancia

lin

du

str

ya

na

lyst

CE

O

Boa

rd o

fd

ire

cto

rs

NG

Ore

pre

se

nta

tive

Gove

rnm

en

to

ffic

ial/

reg

ula

tor

Em

plo

ye

e

Peer Credibility on Par With Experts

Source: 2017 Edelman Trust Barometer Q130-747 Below is a list of people. In general, when forming an opinion of a company, if you heard information about a

company from each person, how credible would the information be—extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box,

Very/Extremely Credible) General Population, Indonesia, question asked of half the sample.

31

Percent who rate each spokesperson as extremely/very credible,

and change from 2016 to 2017

Financial Analyst credibility decreased the

most, now tied with an all-time low

-7 -5

“People in this

country have

had enough

of experts.”

– Michael Gove,

Member of Parliament, U.K.

A person like yourself now most

credible spokesperson

-2 -4 -1 -7 -6 -4 +1 +4 -2

Y-to-Y Change+−

Partnerships/

programs to address

societal issues

Business practices/

crisis handlingFinancial earnings &

operational

performance

Employees More Credible than Media Spokespeople

Source: 2017 Edelman Trust Barometer. Q610. Who do you trust MOST to provide you with credible and honest information about a company's financial earnings and operational

performance, and top leadership’s accomplishments? Q611. A company’s business practices, both positive and negative, and its handling of a crisis? Q612. A company’s employee

programs, benefits and working conditions, and how a company serves its customers and prioritizes customer needs ahead of company profits? Q613. A company’s partnerships

with NGOs and effort to address societal issues, including those to positively impact the local community? Q614. A company’s innovation efforts and new product development?

Q615. A company’s stand on issues related to the industry in which it operates? General Population, Indonesia, question asked of one-quarter of the sample.32

Most trusted spokesperson to communicate each topic

Innovation effortsTreatment of

employees/customersViews on

industry issues

Company CEO

Senior executive

Employee

Activist consumer

Academic

Media spokesperson

3235 35

39 39

30

43

3538

46

41 40

45

27 2724

33

23

38

4547

38

33

48

14

2422

18

22 21

5 57 8 7

13

Source: 2017 Edelman Trust Barometer. Q754. You are about to see a series of two choices. Each choice describes a different source of information, a different

format for presenting information, or a different style of communicating information. For each pair, we want you to choose the one that you are more likely to believe is

giving you the truth. While we know that some of these choices may not be easy, please do your best to select only one of the two options given--the one that is most

likely to be true most often. General Population, Indonesia, choices shown to half the sample. 33

Official Sources Are SuspectPercent who find each source more believable than its pair

40% Individuals

60% Institutions

77% Reformer

23% Preserver of

Status Quo

53% Leaked

Information

47% Company Press

Statements

Which is more believable?

Talk With, Not At

34

Source: 2017 Edelman Trust Barometer Q754. You are about to see a series of two choices. Each choice describes a different source of information, a

different format for presenting information, or a different style of communicating information. For each pair, we want you to choose the one that you are

more likely to believe is giving you the truth. While we know that some of these choices may not be easy, please do your best to select only one of the two

options given--the one that is most likely to be true most often. General Population, Indonesia, choices shown to half the sample.

38% Personal

experience

62% Data

60% Spontaneous

speaker

40% Rehearsed

speaker

68% Blunt and

outspoken

32% Diplomatic

and polite

60% Company’s

social media

40% Advertising

Owned Media Shows Biggest IncreasePercent trust in each source for general news and information

Source: 2017 Edelman Trust Barometer. Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a nine-point scale where one means that

you “do not trust it at all” and nine means that you “trust it a great deal.” (Top 4 Box, Trust) General Population, Indonesia, question asked of half the sample.

*From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.”

**From 2012-2015, “Hybrid Media” was included as a media type. In 2016, this was changed to “Online-Only media.” 35

2012 2017

Search

engines*78 83

Online-only

media**69 76

Traditional

media75 75

Owned

media62 73

Social

media69 67

Change,

2012 - 2017

+5

+7

0

+11

-2

Search engines remain

most trusted

Owned media up 11

points

7576

83

73

2012 2013 2014 2015 2016 2017

67

36

The Echo Chamber in Action

Facts matter less Bias is the filter No humans needed

1 in 2 agree

“I would support politicians

I trust to make things better

for me and my family

even if they

exaggerated the truth”

51%

Do not regularly listen to

people or organizations

with whom they often

disagree

More than

5x more likely

to ignore information that supports a position

they do not believe in

More likely

to believe

69%Search Engines

31%Human Editors

53%41% Never or rarely change their position on important social issues

Source: 2017 Edelman Trust Barometer. Q709-718. For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) Q755 Have you ever changed your position on an important social issue? (Sum of

“Yes, but rarely”, “No, never”) General Population, Indonesia. Q749. When someone you know provides you with some information that supports a position that you do NOT believe, which of following do you typically do with it? Q752. How

often do you read or listen to information or points of view from people, media sources or organizations with whom you often disagree? (Sum of “Never”, “Almost Never”, “Several Times a year”, “Once or Twice a Month”) Q754. You are about

to see a series of two choices. Each choice describes a different source of information, a different format for presenting information, or a different style of communicating information. For each pair, we want you to choose the one that you are

more likely to believe is giving you the truth. While we know that some of these choices may not be easy, please do your best to select only one of the two options given--the one that is most likely to be true most often. General Population,

Indonesia, question asked of half the sample.

More than

With the People,Not For the People

A Fundamental Shift

38

Current

Tension

Old Model:

For the People

New Model:

With the People

Elites manage

institutions to

do things “for”

the people

Influence has

shifted to the

people; people

using influence to

reject established

authority

Institutions

working

with the people;

institutional silos

dissolved

Influence & Authority



With the People:

The New Integrated

Operating Model

39

79

76

63

44

47

16

47

38

36

22

26

17

Trust Matters - Indonesia

Source: 2017 Edelman Trust Barometer Q371-589. Thinking back over the past 12 months, have you taken any of the following actions in relation to companies that you trust/do not trust? (Yes Summary) Q598-609. Thinking about the information you consume, how much do you trust the information from each of the following authors or content creators? (Top 4 Box, Trust) Q178-182. When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9-point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal”. (Top 4 Box, Trust) General Population, 28-country global total, question asked of half the sample.

40

Percent who engage in each behavior based on trust

Behaviors for Distrusted Companies Behaviors for Trusted Companies

Refused to buy products/services

Criticized companies

Shared negative opinions

Disagreed with others

Paid more than wanted

Sold shares

Chose to buy products/services

Recommended them to a friend/colleague

Shared positive opinions online

Defended company

Paid more

Bought shares

Behaviors for

Trusted Companies

Behaviors for

Distrusted Companies

Thank You

1

barometer kepercayaan indonesia 2017

Government & Nonprofit