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Barometer: Europeans’ and

their Holidays - 11th report

Contacts Ipsos Public Affairs :

Fabienne SIMON : Tél : 01.41.98.92.15 / E-mail : [email protected]

Austragésila EVORA : Tél : 01.41.98.93.51 / E-mail : [email protected]

Presentation of findings – 17 May 2011

Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report2

A set-up that is…

… European

… Barometric: precedence enables us to outline

strong trends and spot emerging trends

Nationally representative samples questioned

over the phone

Evaluate the holiday plans of European subjects

Explore their motivations, desires , plans in terms of destination and type of stay

Ascertain in what way holidays are decided upon and prepared

Measure the level of fears, sensitivity to risks and their coverage


Methodology

Study conducted among a sample of 3,500 people residing in Europe. The interviews were conducted by telephone, at the home of the people questioned, between February 14 and March 28 2011 .

Number of interviews per country:

France: 500

UK: 500

Germany : 500

Spain : 500

Italy: 500

Belgium: 500

Austria : 500

Nationally representative samples of each country’s population, aged 18 years and over , put together using the quota method (gender, age, profession of head of household). Questioning conducted on the basis of contact lists taken randomly from telephone directories, after stratification by region and by size of agglomeration.

(As with any quantitative study, this study presents findings subject to the error margins inherent in statistical laws)

This report was put together in observance of the ISO 20252 norms “Market research, social and opinion studies”


I – Holiday plans for summer 2011 are on the rise again

� Holiday plans for summer 2011 are back to the level of 2007

� Fewer 2-week stays: preference or budgetary constraint?


25%

41%

2%

32%

Holiday plans for summer 2011 are back to the level of 2007

Do you plan to go away on holiday this summer, in o ther words between June and September inclusive?

Yes and you plan to go away several times

No

S/T “YES” 66%S/T “YES” 66%

Base : Ask all (3,500 respondents)

Single answer possible

Yes and you plan to go away just once

DK


Holiday plans for summer 2011 are back to the level of 2007, an increase in multiple holidays

64% 64% 66%

19% 17%23% 24%

21% 21%25%

42% 43% 43% 43% 43% 43% 41%

61% 60%66% 67%

2005 2006 2007 2008 2009 2010 2011


Do you plan to go away on holiday this summer, in o ther words between June and September inclusive?

Yes, and you plan to go away several times

Yes, and you plan to go away just once

S/T “YES”

DK: 2%

Base : Ask all (3.500 respondents)


Holiday plans for summer 2011 are back to the level of 2007, but with disparities per country

All

n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500

Yes, and you plan to go away severla times 25% 20% 16% 33% 26% 37% 14% 22%

2010 21% 19% 13% 34% 13% 25% 19% 18%2009 21% 15% 14% 37% 18% 23% 18% 18%2008 24% 32% 12% 42% 16% 23% 18% 21%

Yes, and you plan to go away just once 41% 48% 44% 28% 39% 41% 47% 42%

2010 43% 49% 46% 30% 46% 46% 44% 43%2009 43% 51% 42% 27% 43% 53% 46% 44%2008 43% 42% 45% 25% 49% 54% 45% 41%

S/T YES 66% 68% 60% 61% 65% 78% 61% 64%2010 64% 68% 59% 64% 59% 71% 63% 61%2009 64% 66% 56% 64% 61% 76% 64% 62%2008 67% 74% 57% 67% 65% 77% 63% 62%

No 32% 27% 39% 37% 33% 22% 37% 33%DK 2% 5% 1% 2% 2% 0% 2% 3%

Base : All


N.B.…

� After two subdued years and despite a drab economic context in Western Europe,holiday plans for summer 2011 for all Europeans are on the rise again and backto the high levels of 2007.

� A return to the pre-crisis period? Not exactly

� A structural alteration : multiple holidays are progressing the most,testifying to a disruption of the way in which Europeans organise theirholidays.

� Major geographic disparities :

� Holiday plans among the Italians and Spaniards are on the increase.

� On the other hand, in the UK and Belgium , multiple holidays over thesummer have not managed to recover, and as a result holiday plans havenot evolved.

� Moreover, the holiday plans of the French , which are stable compared to2010, are still not back to their pre-crisis level.


Fewer two-week stays: preference or budgetary constraint?

In total, how long do you plan to go on holiday for this summer?

Base : People claiming that they will leave on holiday during summer 2011 (2,282 respondents)

Several answers possible

29%27% 28%

45%

42%

39%41%

43%

39%

38%

41%

36%35%

24%25% 25%

29%

42%

36%36%

44%

2005 2006 2007 2008 2009 2010 2011

3 weeks and more

1 week and less

2 weeks


Total duration of summer holidays 2011 – According to country

All

n=2282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

Less than one week 7% 3% 4% 6% 8% 13% 3% 15%

2010 8% 3% 11% 6% 8% 12% 6% 13%

2009 7% 4% 6% 6% 7% 11% 7% 16%

2008 7% 5% 5% 7% 7% 9% 8% 8%

1 week 29% 20% 29% 26% 30% 40% 20% 36%

2010 27% 15% 30% 21% 24% 42% 19% 37%

2009 29% 17% 29% 25% 34% 41% 27% 36%

2008 29% 22% 27% 21% 30% 45% 22% 44%

2 weeks 39% 37% 50% 42% 32% 32% 48% 38%

2010 43% 43% 48% 43% 32% 42% 40% 40%

2009 41% 34% 49% 46% 30% 41% 39% 39%

2008 39% 32% 51% 41% 33% 35% 48% 43%

3 weeks 15% 20% 20% 11% 12% 9% 15% 13%

2010 14% 18% 14% 16% 13% 9% 19% 11%

2009 16% 24% 17% 13% 13% 11% 16% 13%

2008 16% 24% 19% 15% 11% 8% 13% 14%

4 weeks and more 13% 21% 7% 14% 17% 10% 13% 9%

2010 13% 21% 6% 15% 21% 9% 17% 8%

2009 13% 21% 8% 12% 16% 9% 10% 7%

2008 13% 16% 7% 15% 19% 10% 11% 7%

DK - 1% - - 1% - 1% -

2010 1% 1% 1% 1% 1% 1% 1% -

2009 1% 1% - 1% 1% 2% 1% 1%

2008 1% 2% - - 1% 1% 2% -

Base : People claiming they will go on holiday during summer 2011


N.B…

� 2-week stays are still favoured but their proportion is going down.

� In France, the UK and Spain, only one-week stays are regaining groundthis year.

� In Italy, the increase in the frequency of summer holidays in 2011 ishaving an effect on the duration of stays: the significant drop in 2-weekstays is working to the advantage of short stays.



II – Choice criteria are sensitive to current events

� Budget and sun: criteria placed in priority ahead of possibilities for activities and quality of infrastructures

� But a sensitivity to the risks that is also considerably orienting choices� And current events in North Africa and the Middle East are clearly having an

impact on decisions


Budget and sun: criteria placed in priority ahead of possibilities for activities and the quality of infrastructures

For each of the following factors, tell me if it pl ayed or will play an essential, important but not e ssential or secondary role in your choice of destination

73%

74%

79%

81%

S/T “Essential ” + “Important ”

S/T “Essential ” + “Important ”

The budget you intend to allocate

The climate


31

32

41

39

42

42

38

42

27

26

21

18 1

% DK% An essential role % An important but not essential role % A secondary role

The quality of tourist infrastructures on-site

The possibility for leisure or cultural activities

Base: People claiming that they will go on holiday during the summer 2011 (2,282 respondents)


But a sensitivity to the risks that also considerably orients choices

69%

66%

54%

61%

50%

For each of the following factors, tell me if it pl ayed or will play an essential, important but not e ssential or secondary role in your choice of destination

Risks of social unrest (strikes, demonstrations…)

Risks of a natural disaster

Travel time to your holiday location

S/T “Essential” + “Important ”

S/T “Essential” + “Important ”

18

27

33

42

37

32

27

28

24

32

50

45

38

33

31

1

1

1


% DK% An essential role % An important but not essential role % A secondary role

Health risks

Risks of a terrorist attack

Base : People claiming that they will go on holiday during summer 2011 (2,282 respondents)


Current events in North Africa and the Middle East are clearly impacting decisions

For each of the following factors, tell me if it pl ayed or will play an essential, important but not e ssential or secondary role in your choice of destination.

79

73

61

54

50

81 8182 8382

7980

7779

78 7978 80

71

6970

6970 69

747272737374

75

69

66

73

68

7374

71

66

60

62

65

6261

64

5052

54

54

55

52 53

49

55

53

55

52

52

50

53

49 50

50

Health risks

The climate

Risks of a terrorist attack


% “Essential ” + “Important ”

The quality of tourist infrastructures

The possibilities for leisure or cultural activities


Risks of social unrest


Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents)

2005 2006 2007 2008 2009 2010 2011


Current events in North Africa and the Middle East are clearly impacting decisions

For each of the following factors, tell me if it pl ayed or will play an essential, important but not e ssential or secondary role in your choice of destination.

37

41

23

333231

27

18

41

403941

39

424244

44 41

44

42 42

40

46

39

4442

41

37

33

42

3840

43

39

27292728

27

3031

3230 30

31

28

323335

33

32

2727

28

2827 27

2018

2220 20

17

The climate

Risks of a terrorist attack (+5)


Health risks (+4)

% “Essential”

The quality of tourist infrastructures

The possibilities for leisure or cultural activities




2005 2006 2007 2008 2009 2010 2011

Risks of social unrest (+ 10)


The importance of the different choice factors –According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

Risks of a terrorist attack 42% 29% 49% 44% 54% 39% 35% 53%2010 37% 28% 42% 37% 44% 35% 30% 45%2009 39% 31% 44% 34% 53% 37% 44% 45%2008 41% 30% 48% 38% 47% 47% 38% 45%

Climate 41% 36% 42% 39% 35% 50% 46% 43%2010 41% 40% 44% 37% 36% 46% 44% 45%2009 44% 54% 45% 36% 34% 45% 57% 47%2008 44% 45% 45% 39% 41% 51% 47% 46%

The budget you intend to allocate 40% 26% 44% 40% 43% 48% 24% 37%2010 39% 32% 39% 38% 36% 52% 28% 37%

2009 46% 54% 44% 37% 45% 50% 34% 35%

2008 44% 38% 42% 40% 49% 55% 33% 40%

Health risks 37% 23% 39% 39% 47% 38% 32% 45%

2010 33% 25% 39% 26% 44% 35% 32% 43%

2009 38% 38% 41% 28% 54% 36% 36% 39%

2008 42% 35% 43% 32% 52% 50% 42% 47%

Risks of social unrest 33% 15% 45% 41% 42% 26% 24% 50%2010 23% 13% 35% 25% 22% 20% 20% 39%2009 27% 18% 36% 25% 36% 23% 24% 36%2008 29% 16% 36% 28% 34% 32% 23% 44%

% “Essential”

Base : People claiming that they will go away on holiday during summer 2011


The importance of the different choice factors –According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

Possibilities for leisure or cultural activities 32% 25% 43% 30% 27% 28% 24% 49%

2010 30% 28% 49% 19% 24% 22% 29% 49%

2009 32% 39% 43% 23% 26% 22% 38% 41%

2008 30% 31% 42% 22% 30% 22% 32% 50%

Quality of the tourist infrastructures on-site 31% 20% 31% 32% 36% 38% 33% 37%

2010 28% 23% 27% 21% 28% 41% 36% 38%2009 32% 30% 31% 25% 35% 38% 36% 35%2008 33% 29% 30% 28% 39% 41% 35% 35%

Risks of a natural disaster 27% 16% 32% 27% 43% 23% 21% 35%

2010 27% 19% 31% 27% 38% 24% 19% 26%2009 27% 21% 30% 20% 48% 26% 26% 30%2008 27% 18% 28% 25% 43% 27% 23% 32%

Travel time to your holiday location 18% 9% 21% 20% 21% 22% 9% 20%

2010 17% 13% 19% 15% 16% 21% 14% 20%2009 20% 13% 23% 18% 16% 26% 17% 19%2008 20% 11% 20% 21% 19% 30% 18% 20%

% “Essential”



The importance of the different choice factors –Summary table

1st factor 2 nd factor 3 rd factor

All n=2 2822011 : Risks of a terrorist attack 2010 : Climate

2011 : Climate2010 : The budget you intend to allocate

2011 : The budget you intend to allocate2010 : Risks of a terrorist attack

n=3382011 : Climate 2010 : Climate

2011 : Risks of a terrorist attack 2010 : The budget you intend to allocate

2011 : The budget you intend to allocate2010 : Risks of a terrorist attack / The possibilities for leisure or cultural activities

n=2992011 : Risks of a terrorist attack 2010 : The possibilities for leisure or cultural activities

2011 : Risks of social unrest2010 : Climate

2011 : The budget you intend to allocate2010 : Risks of a terrorist attack

n=3042011 : Risks of a terrorist attack 2010 : The budget you intend to allocate

2011 : Risks of social unrest2010 : Climate / Risks of a terrorist attack

2011 : The budget you intend to allocate2010 : Risks of a natural disaster

n=3282011 : Risks of a terrorist attack 2010 : Risks of a terrorist attack / Health risks

2011 : Health risks2010 : Risks of a natural disaster

2011 : Risks of a natural disaster / The budget you intend to allocate2010 : The budget you intend to allocate / Climate

n=3892011 : Climate 2010 : The budget you intend to allocate

2011 : The budget you intend to allocate2010 : Climate

2011 : Risks of a terrorist attack 2010 : The quality of tourist infrastructures on-site

n=3042011 : Climate 2010 : Climate

2011 : Risks of a terrorist attack 2010 : The quality of tourist infrastructures on-site

2011 : The quality of tourist infrastructures on-site2010 : Health risks

n=321

2011 : Risks of a terrorist attack 2010 : The possibilities for leisure or cultural activities

2011 : Risks of social unrest2010 : Risks of a terrorist attack / Climate

2011 : The possibilities for leisure or cultural activities2010 : Health risks

% “Essential”



N.B…

� The unavoidable criteria for Europeans are still budget and climate alongwith the quality of tourist offerings (activities, infrastructures).

� But Europeans have been marked by the current events of the past winterand this spring, and particularly by the political movements in North Africaand the Middle East. Within this context, the risk issue is in the forefront ofchoice factors.

� Note that all the risks are taken into account, whether for terrorist attacks,social unrest or health risks.



II – Choice criteira are sensitive to current events

� In terms of budget, a general rise that conceals divergent changes according to country

III – The “holiday budget” for summer 2011


Holiday budget: a general rise…


Compared to 2010

+ 62 €

+ 3%

2,145 €


A general rise that conceals divergent changes

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

Average budget 2 145 € 1 948 € 2 243 € 2 225 € 1 789 € 2 244 € 2 605 € 2 345 €

Rank 6e 4e 5e 7e 3e 1er 2e

Change c.f. 2010 +62 € +3 € +287€ -147 € * -90 € +112€ +280€ +67€

Change c.f. 2010 (in %) +3% +0.2% +15% -6% * -5% +5% +12% +3%

Inflation rate ** 1.9% 1.5% 3.5% 2.5% 1.9% 2.9% 2.1%

Average budget 2010 2 083 € 1 945 € 1 956 € 2 372 € 1 879 € 2 132 € 2 325 € 2 278 €

Average budget 2009 2 066 € 1 822 € 2 150 € 2 230 € 1 659 € 2 204 € 2 228 € 2 333 €


* i.e. - 75 £ (-3,6%), the pound sterling lost 2.7% in value compared to the Euro between April 2010 and April 2011 - Source : Banque Centrale Européenne ** Source : Eurostat (March 2011 / March 2010)


Holiday budget – According to country

2 006 €

1 948 €1 910 €

1 789 €

2 132 €

2 605 €

2 267 €

2 345 €

2 145 €

2 083 €2 066 €

2 145 € 2 206 €

2 235 €

1 945 €

1 822 €

1 934 €

1 884 €

2 243 €

1 956 €

2 150 €

2 235 €

2 025 €

2 233 €2 225 €

2 372 €

2 230 €

2 795 €

2 584 €2 579 €

1 879 €

1 659 €

1 764 €

1 880 €

2 244 €

2 204 €

2 085 €

2 290 €

2 029 €

2 325 €

2 228 €2 228 €

2 120 €

2 195 €2 278 €

2 333 €

2 426 €

2 170 €

1650

1750

1850

1950

2050

2150

2250

2350

2450

2550

2650

2750

What total budget are you thinking of devoting to y our summer holiday in 2011 (when you accumulate tra nsport, accommodation, food leisure activities, etc.) ?


ALL (+62 €)

Austria (+67€)

Italy (+112€)

Germany (+287 €)

Belgium (+280€)

France (+3€)

Spain (-90 €)

UK (-147 €)

2006 2007 2008 2009 2010 2011


N.B…

� Europeans plan to spend a bit more in total this summer for their holiday

� This average increase is the result of divergent changes between:

� Countries whose budget has remained within a fairly stable rangeover the past five years: France and Spain

� A country that has been dropping structurally for several years: theUK

� And two countries with very heavy post-crisis increases: Germanyand Belgium



II – Choice criteria are sensitive to current events

� In terms of purpose, Europeans are still massively focused on rest, and less on discovery. The postcard image of rest “at the seaside” is still the dream of the vast majority of European holidaymakers.

� Europe remains the destination favoured by Europeans, national tourism also has the wind in its sails in France Spain and Italy. The persistent tendency to follow the sun should be underlined.

IV – What prospects for summer 2011?



Ideal holidays: rest a lot, discover a little

6

2123 23

25

2729 28

27 28

62 61 60 59 60 61

3537

39 39 38 38 38

333 3 33 3

34

5

34

4 4

55

554

55

5665

7 7

26

21 22

28

25

26272928

29

24

30

59

When you think of what, for you, would be the ideal summer holiday in 2011, what would you primarily w ant?

Firs

t ans

wer

2 ré

pons

es p

ossi

bles

None of these: 1%

S/T DISCOVERY

S/T REST

2005 2006 2007 2008 2009

Discover new cultures, enjoy a complete change of scenery

Rest, have peace of mindGetting together, in your family, with your spouse or friends

Enjoy your home

Do sport

Make new encounters, friendly or romantic

Take the time to read, to enhance your knowledge

DK : 0%2010

Base : All (3,500 respondents)

2011


The ideal holiday – According to country

First answerAll

n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500

S/T REST 61% 53% 67% 60% 60% 62% 66% 60%

2010 60% 53% 65% 64% 61% 56% 66% 64%2009 59% 54% 68% 55% 54% 59% 59% 65%

2008 60% 54% 65% 54% 57% 64% 57% 66%

Rest, enjoy peace of mind 28% 21% 26% 17% 36% 41% 29% 24%

2010 25% 22% 26% 16% 34% 28% 28% 21%2009 26% 22% 28% 14% 34% 33% 23% 24%2008 27% 21% 28% 15% 35% 38% 25% 21%

Getting together, in your family with your spouse or with friends 25% 22% 27% 37% 17% 16% 25% 21%

2010 26% 23% 27% 42% 16% 20% 24% 26%2009 23% 22% 25% 34% 13% 18% 25% 24%

2008 23% 24% 24% 34% 14% 17% 21% 24%

Enjoy your home 5% 5% 8% 3% 4% 2% 7% 10%

2010 6% 5% 8% 3% 6% 5% 8% 11%2009 6% 6% 11% 2% 5% 4% 5% 13%

2008 5% 5% 9% 2% 3% 5% 6% 14%

Take the time to read, enhance your knowledge 3% 4% 5% 2% 3% 2% 4% 4%

2010 3% 3% 4% 3% 2% 2% 4% 4%

2009 3% 4% 4% 3% 2% 3% 5% 3%

2008 3% 4% 3% 1% 4% 3% 5% 4%

Base : All


The ideal holiday – According to country

All

n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500

S/T DISCOVERY 38% 46% 32% 39% 38% 38% 33% 38%

2010 38% 46% 34% 35% 36% 43% 33% 34%2009 38% 44% 27% 43% 42% 39% 41% 34%2008 39% 44% 33% 44% 41% 36% 43% 32%

Discover new cultures, experience a complete change of scenery 29% 38% 22% 28% 34% 28% 27% 26%

2010 28% 37% 23% 23% 30% 31% 26% 25%2009 29% 36% 19% 35% 36% 26% 35% 23%2008 30% 37% 21% 32% 35% 29% 32% 21%

Do sport 5% 4% 6% 4% 3% 6% 4% 8%

2010 5% 5% 6% 4% 3% 4% 5% 7%2009 5% 5% 7% 4% 5% 5% 5% 9%2008 5% 4% 7% 5% 2% 3% 6% 7%

Make new encounters, friendly or romantic 3% 3% 3% 6% 1% 4% 1% 3%

2010 4% 3% 3% 7% 2% 8% 2% 2%

2009 4% 3% 2% 5% 2% 7% 2% 2%

2008 4% 3% 4% 6% 4% 3% 4% 2%

Base : All

First answer


14 14

22

19 20

64 64 6462

65

1213 1413

1616

1515

1518

21

21

1719

17

22

2018

18 1820

22

20

6365

2005 2006 2007 2008 2009 2010 2011

Resting at the seaside is still the leading holiday goal for Europeans

For your summer holiday, you you intend to go mainl y…

DK : 1%


To the seaside

On a tour, discovering things

To the mountains

To the countryside

To the city



The type of destinations anticipated – According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

At the seaside 65% 63% 69% 53% 60% 74% 61% 65%2010 62% 60% 65% 50% 65% 73% 53% 60%2009 64% 59% 66% 57% 62% 75% 54% 60%2008 64% 58% 74% 48% 61% 79% 51% 67%

On a tour, discovering things 18% 22% 19% 29% 2% 11% 25% 21%

2010 20% 14% 25% 29% 5% 20% 23% 25%2009 19% 18% 21% 32% 5% 12% 28% 20%2008 22% 21% 27% 28% 6% 19% 25% 30%

In the mountains 17% 22% 20% 10% 12% 19% 20% 21%2010 19% 19% 24% 12% 15% 24% 20% 23%

2009 17% 18% 16% 10% 20% 20% 27% 21%

2008 18% 18% 25% 7% 14% 19% 27% 27%

In the countryside 16% 17% 24% 21% 14% 4% 20% 20%

2010 15% 15% 19% 19% 9% 7% 21% 23%2009 15% 14% 19% 19% 12% 6% 25% 22%2008 15% 15% 22% 15% 11% 8% 22% 32%

In the city 14% 8% 14% 17% 18% 14% 12% 18%2010 14% 9% 16% 15% 23% 13% 15% 18%2009 14% 10% 15% 17% 15% 14% 13% 15%2008 12% 4% 17% 13% 15% 14% 11% 21%



Chosen destinations: an unchanged preference among Europeans for Europe

Where do you think you will go on holiday this summ er?

2010 2011

2% 2%

2010 2011

2010 2011

2% 3%

2010 2011

5% 3%

2010 2011

80% 79%

2010 2011

1% 0%

Don’t know yet: 2%DK: 8%


EuropeEurope

Asia / PacificAsia / Pacific

Middle EastMiddle East

AfricaAfricaLatin America / Caribbean

Latin America / Caribbean

North AmericaNorth America

4% 4%


• Egypt: 1% (=)

• Morocco: 1% (=)

• Tunisia: 0% (-1)


Chosen destinations: national tourism is doing well


In your own country

2010 2011

48% 47%

Don’t know yet: 2%DK : 8%




… especially in France, Italy and Spain

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

TOTAL EUROPE 80% 81% 82% 73% 75% 82% 83% 82%2010 80% 79% 86% 72% 79% 80% 84% 87%2009 78% 72% 82% 71% 83% 81% 79% 81%2008 76% 78% 83% 72% 76% 71% 83% 83%

Including In your own country 47% 60% 32% 29% 59% 69% 10% 20%2010 48% 60% 39% 28% 59% 66% 11% 34%2009 46% 54% 35% 26% 67% 68% 12% 27%2008 45% 63% 29% 28% 59% 58% 13% 28%

Base : People claiming they will go away on holiday during summer 2011


Europeans’ love of the sun is not flagging


Don’t know yet: 2%DK: 8%

Germany

2010 2011

Austria

3% 3%

2010 2011

2010 2011

UK

7% 7%

2010 2011

Other Western Europe (Ireland, Luxembourg,

Netherlands…)

3% 3%

2010 2011

Spain

2010 2011

Italy

19% 21%

2010 2011

Other Southern Europe (Crete, Croatia, Greece,

Portugal…)

7% 6%

2010 2011

France

16% 17%

2010 2011

Belgium

1% 1%

16% 16%


10% 9%


• Croatia: 2% (=)

• Greece: 3% (=)

• Turkey: 2% (-1)


Chosen destinations – According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

TOTAL EUROPE 80% 81% 82% 73% 75% 82% 83% 82%2010 80% 79% 86% 72% 79% 80% 84% 87%2009 78% 72% 82% 71% 83% 81% 79% 81%2008 76% 78% 83% 72% 76% 71% 83% 83%

Including In your own country 47% 60% 32% 29% 59% 69% 10% 20%2010 48% 60% 39% 28% 59% 66% 11% 34%2009 46% 54% 35% 26% 67% 68% 12% 27%2008 45% 63% 29% 28% 59% 58% 13% 28%

Including Europe outside your own country 35% 25% 54% 50% 15% 16% 74% 64%2010 36% 23% 52% 48% 20% 18% 76% 63%2009 35% 20% 52% 48% 18% 21% 69% 57%2008 36% 20% 60% 49% 19% 16% 73% 61%

Including Western Europe 36% 63% 49% 40% 9% 7% 50% 31%2010 37% 62% 51% 37% 10% 6% 55% 45%2009 35% 58% 47% 38% 10% 9% 47% 39%2008 37% 65% 46% 43% 9% 7% 52% 38%

Germany 9% - 32% 2% 1% 1% 4% 5%2010 10% - 39% - 2% 1% 3% 7%2009 9% 1% 35% 1% 2% 1% 2% 3%2008 7% 1% 29% 2% 1% 1% 4% 6%

Austria 3% 1% 7% - - 1% 3% 20%2010 3% 1% 7% 0% - 1% 3% 34%2009 2% - 6% 1% 1% 1% 2% 27%2008 3% - 8% 1% 1% 2% 3% 28%

Belgium 1% 1% - - 1% - 10% -2010 1% - - 1% - - 11% -2009 1% - - - - - 12% -2008 1% - - 1% - - 13% -




All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

France 17% 60% 4% 11% 5% 2% 34% 4%2010 16% 60% 3% 7% 3% 1% 40% 2%2009 16% 54% 3% 9% 4% 6% 28% 6%2008 18% 63% 5% 9% 6% 2% 31% 4%

UK 7% 2% 3% 29% 1% 2% 3% 2%2010 7% 1% 3% 28% 3% 2% 2% 2%2009 6% 3% 1% 26% 2% 1% 2% 1%2008 7% 1% 2% 31% - 1% 1% 2%

Including Southern Europe 43% 19% 30% 32% 63% 76% 34% 52%2010 43% 20% 31% 36% 66% 73% 35% 45%2009 45% 15% 34% 35% 74% 75% 35% 43%2008 41% 18% 34% 33% 65% 65% 30% 48%

Spain 16% 7% 11% 15% 59% 5% 12% 8%2010 16% 9% 11% 15% 59% 6% 14% 6%2009 17% 6% 12% 16% 67% 6% 11% 6%2008 16% 7% 12% 16% 60% 4% 10% 9%

Italy 20% 5% 11% 5% 3% 69% 11% 20%2010 19% 6% 9% 7% 4% 66% 13% 20%2009 21% 4% 12% 7% 4% 68% 13% 16%2008 18% 6% 12% 4% 3% 58% 7% 17%

Including Central Europe 2% 2% 4% 2% 1% 1% 2% 3%2010 2% 1% 5% 2% 2% 2% 2% 5%2009 2% 2% 3% 2% 1% 1% 3% 3%2008 3% - 6% 4% 3% 1% 4% 4%

Including Northern Europe 2% 0% 7% 1% - 1% 1% 1%2010 2% 0% 6% 2% 1% 1% 2% 3%2009 2% 1% 5% - - 1% 1% 3%2008 2% - 7% 1% 1% 1% 1% 3%




All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

TOTAL NORTH AMERICA 4% 3% 4% 9% 1% 1% 2% 3%

2010 4% 1% 5% 8% 2% 2% 2% 3%

2009 4% 2% 5% 10% 1% 2% 1% 3%

2008 4% 3% 4% 12% 1% 1% 1% 4%

TOTAL LATIN AMERICA, CARIBBEAN 2% 1% 3% 2% 5% 1% 2% 3%

2010 2% 1% 1% 5% 4% 1% 1% 2%

2009 3% 2% 2% 3% 6% 2% 2% 2%

2008 3% 3% 2% 5% 7% 2% 1% 2%

TOTAL AFRICA 3% 6% 2% 4% 2% 2% 5% 3%

2010 5% 10% 4% 4% 2% 4% 4% 4%

2009 5% 11% 5% 6% 1% 1% 7% 4%

2008 4% 7% 2% 4% 3% 3% 5% 5%

TOTAL ASIA/PACIFIC 3% 2% 3% 4% 3% 1% 2% 3%

2010 2% 1% 3% 4% 2% 1% 1% 2%

2009 2% 2% 1% 7% 2% 1% 2% 2%

2008 3% 3% 4% 3% 1% 1% 3% 6%

TOTAL MIDDLE EAST 0% - 1% 1% 1% - 0% -

2010 1% 1% 1% 1% 1% 1% - 1%

2009 1% 1% 1% 1% - 1% 1% 1%

2008 1% - 1% 1% - - 1% 1%


N.B.…

� Europeans are not changing their habits in terms of anticipateddestinations: Europe is still the favoured tourist zone for Europeans.

� Within Europe, following the sun is the structuring factor in theseseasonal migrations.

� And logically, the French, Italians and Spanish are the ones who go awaythe most to a destination in their own country.



II – Choice criteria sensitive to current events

� Holidays are still prepared ahead of time� Europeans’ independence in the organisation of their holidays: a basic trend

strengthened by the crisis� The position of the Internet, as the dominant reservation channel, is

strengthened� And what about the mobile Internet in the future? It is viewed as more useful

during holidays than it is when preparing them

V – Holiday organisation

IV – What prospects for summer 2011?



Holidays are still prepared ahead of time

Which of these two situations comes closest to your own?

You will decide on your destination at the last minute

You started to prepare your holidays ahead of time

30% 28% 28%

69% 71% 71%

30%29%31%29%

68%69%68%70%

2005 2006 2007 2008 2009 2010 2011

NSP : 1%




Holidays are still prepared ahead of time, and this applies in all countries

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

You have started to prepare your holiday ahead of time 71% 66% 77% 69% 71% 68% 77% 77%

2010 71% 66% 80% 69% 75% 61% 85% 78%

2009 69% 66% 78% 67% 68% 62% 74% 75%

2008 68% 66% 77% 72% 73% 53% 74% 75%

You will decide on yoru destination at the last minute 28% 32% 23% 29% 27% 31% 22% 22%

2010 28% 32% 19% 28% 24% 38% 13% 22%

2009 30% 33% 22% 30% 31% 37% 24% 25%

2008 30% 33% 22% 26% 26% 44% 24% 24%

DK 1% 2% - 2% 2% 1% 1% 1%

2010 1% 2% 0% 3% 1% 1% 2% 0%

2009 1% 1% - 3% 1% 1% 2% -

2008 2% 1% 1% 2% 1% 3% 2% 1%



Europeans’ independence in the organisation of their holidays: a basic trend strengthened by the crisis

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

You will organise your trip yourself, purchasing separate services 71% 78% 69% 68% 66% 69% 68% 71%

2010 70% 73% 71% 68% 71% 66% 71% 70%

2009 70% 78% 69% 68% 66% 69% 64% 74%

2008 65% 73% 69% 60% 60% 60% 63% 72%

You will purchase an all-inclusive package, including transport and accommodation 27% 16% 30% 35% 31% 26% 32% 28%

2010 27% 20% 28% 33% 25% 29% 29% 32%

2009 28% 17% 27% 32% 30% 33% 34% 27%

2008 29% 17% 30% 37% 28% 34% 34% 32%

Neither of these 2% 1% 2% 1% 4% 2% 2% 2%

DK 2% 3% 0% 2% 1% 3% 1% 2%



Which holiday formula(s) will you opt for during th ese summer 2011 holidays?


The position of the Internet, as a dominant reservation channel, is strengthened

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

By going straight to the website of a service provider (airline, hotel…) 31% 35% 33% 36% 27% 23% 27% 28%

By going to a website such as Expedia, Opodo… 17% 14% 21% 17% 13% 20% 10% 19%

By going to the website of a travel agency or Tour Operator 16% 9% 16% 30% 12% 14% 17% 21%

S/T INTERNET 57% 56% 57% 71% 49% 52% 51% 55%

2010 53% 56% 46% 68% 45% 46% 54% 48%

2009 50% 57% 46% 60% 47% 43% 46% 48%

2008 47% 49% 47% 63% 36% 40% 40% 45%

Base: People claiming that they will go away on holiday during summer 2011

How do you plan to make your reservations (planes, train, hotel, clubs)?


29%32% 31%

16% 16% 17%

17%14% 14%

16%

28%

39%

47%50%

53%57%

27%

16%

35%

2005 2006 2007 2008 2009 2010 2011

NSP : 1%

By going straight to the website of a service provider (airline, hotel…)

By going to a website such as Expedia, Opodo…




The position of the Internet, as a dominant reservation channel, is strengthened

By going to the website of a travel agency or Tour Opérator

S/T Via the Internet


Purchase modalities – According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

By going straight to the wesbite of a service provider (airline, hotel…) 31% 35% 33% 36% 27% 23% 27% 28%

2010 32% 35% 26% 39% 30% 29% 32% 29%

2009 29% 35% 27% 32% 25% 28% 22% 31%

2008 27% 26% 32% 33% 18% 24% 22% 33%

By going to a website such as Expedia, Opodo… 17% 14% 21% 17% 13% 20% 10% 19%

2010 16% 17% 17% 19% 11% 16% 8% 18%

2009 16% 12% 14% 23% 16% 14% 12% 15%

2008 16% 13% 20% 21% 9% 17% 11% 13%

By going to the website of a travel agency or Tour Operator 16% 9% 16% 30% 12% 14% 17% 21%

2010 14% 12% 12% 28% 6% 10% 17% 12%

2009 14% 14% 13% 20% 17% 8% 18% 17%

2008 17% 15% 15% 24% 11% 17% 12% 17%

S/T INTERNET 57% 56% 57% 71% 49% 52% 51% 55%

2010 53% 56% 46% 68% 45% 46% 54% 48%

2009 50% 57% 46% 60% 47% 43% 46% 48%

2008 47% 49% 47% 63% 36% 40% 40% 45%




Purchase modalities – According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

By physically going to a travel agency or Tour Operator 24% 10% 29% 23% 29% 29% 25% 32%

2010 25% 11% 27% 20% 31% 35% 24% 30%

2009 29% 14% 33% 24% 33% 41% 33% 35%

2008 33% 19% 35% 31% 38% 41% 35% 43%

By physically going to a service provider (airline, hotel…) 10% 7% 14% 6% 5% 13% 6% 17%

2010 10% 8% 15% 10% 8% 9% 8% 13%

2009 13% 14% 16% 12% 8% 13% 6% 17%

2008 14% 12% 20% 9% 6% 20% 12% 15%

You don’t make any reservations 9% 16% 6% 1% 14% 10% 10% 7%

2010 8% 12% 6% 2% 13% 11% 8% 9%

2009 7% 8% 8% 3% 11% 6% 9% 7%

2008 9% 8% 9% 3% 13% 12% 9% 9%

DK 2% 3% 2% 1% 2% 1% 3% 1%

2010 2% 8% 1% 2% 2% 0% 2% 1%

2009 2% 4% - 4% 1% 1% 2% 2%

2008 3% 10% 1% 2% 2% - 3% 1%




Means of accommodation – According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

You will rent a house, a hotel room or bed and breakfast room 71% 56% 76% 70% 71% 77% 82% 78%

2010 69% 59% 75% 63% 69% 73% 73% 78%2009 71% 58% 75% 72% 73% 74% 73% 78%2008 68% 50% 77% 74% 65% 70% 76% 84%

You will go to your second home or to the home of friends 23% 39% 18% 19% 23% 17% 15% 17%

2010 21% 30% 16% 21% 31% 16% 13% 17%2009 22% 32% 15% 20% 24% 22% 19% 19%2008 22% 31% 18% 16% 24% 25% 15% 15%

You will do camping-caravanning 12% 17% 12% 15% 6% 8% 11% 8%2010 14% 17% 14% 22% 4% 10% 12% 9%2009 12% 17% 11% 14% 9% 9% 14% 9%2008 13% 23% 12% 16% 7% 8% 8% 7%

None of that 1% 0% 1% - 0% 1% 1% 1%2010 0% - 1% - - - 1% 0%2009 1% 1% 1% - - 1% - 1%2008 1% - - - 2% 1% 1% -

DK 1% 1% 1% 2% 1% 1% 0% 1%2010 1% 2% 1% 0% 2% 2% 1% -2009 1% 2% 1% 1% 1% 1% 1% -2008 1% 2% 1% - 2% 1% - -


What type(s) of accommodation will you opt for duri ng these summer holidays 2011?



N.B…

� The organisation of holidays is based on a trio that is now solidly

established: in advance, independently, via theInternet

And what about the mobile internet of the future?


89

80

79

78

76

75

69

76

11

20

21

22

24

25

31

24

Do you own a smartphone (i.e. a mobile phone such a s a Blackberry, iPhone, iTouch, Android, Windows ph one…) ?


Base : All (All countries: 3,500 respondents, France : 500, Germany: 500, GB : 500, Spain: 500, Italy: 500, Belgium: 500, Austria: 500)

ALL

NO YES

The level of Smartphone ownership


28%

3%12%

57%

When you are travelling, do you use your Smartphone more often, as much, or less often than the rest o f the year?

Base : Those claiming to have a Smartphone (764 respondents)


More often than the rest of the year

Less often than the rest of the year

As much as the rest of the year

DK

Smartphone usage during holidays

A desire to “disconnect’ in line with aspirations to

rest?


2

8

2

2

2

3

4

3

68

61

69

71

52

35

40

57

25

25

20

18

31

43

36

28

5

6

9

9

15

19

20

12

Base : Those claiming to have a Smartphone (All : 764 respondents, France : 124, Germany : 100, GB : 152, Spain: 119, Italy: 111, Belgium : 54, Austria : 104)

ALL

When you are travelling, do you use your Smartphone more often, as much, or less often than the rest o f the year? S

ingl

e an

swer

poss

ible

As much as rest of yearLess often than rest of year More often than rest of yearDK

Smartphone usage during holidays


8%

20%

46%

14%

12%

9%

14%

55% 7%

14%

And before your trip, would you find it very useful , somewhat useful, not really useful or not useful at all to be able to consult or access the following at any place or at any time on your Smart phone?

S/T “Useful”

21%

S/T “Useful”

21%



S/T “Not useful”

70%


70%

S/T “Useful”

34%

S/T “Useful”

34%


58%


58%

Usefulness viewed as moderate in preparing holidays…

Proposals for travel insurance policies


Practical information for the organisation of your stay (vaccination, administrative

documents such as visa request, medical kit…)

Practical information for the organisation of your stay (vaccination, administrative

documents such as visa request, medical kit…)

% DK % Not useful at all % Not very useful % Somewhat useful % Very useful


Usefulness valued more in the UK, Spain and France

All

n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500


21% 15% 15% 34% 37% 15% 11% 22%

Practical information for the organisation of your stay (vaccination, administrative documents such as visa request, medical kit…)

34% 41% 25% 40% 47% 25% 27% 32%

% “S/T Useful”

Base : All (3 500 respondents)

And before your trip, would you find it very useful , somewhat useful, not really useful or not useful at all to be able to consult or access the following at any place or at any time on your S martphone?


34%

42%

37%

34%

And while travelling, would you find it very useful , somewhat useful, not really useful or not useful at all to be able to consult or access the followin g at any place or at any time on your Smartphone?

A list of useful numbers (embassy, hospitals, etc…)

A conversation guide in the language of the country you are

visiting

Weather forecasts and universal speaking clock

A telephone platform to facilitate your stay on-site with reservations for

restaurants, hotels, shows, rental vehicles

S/T “Usefulness”

S/T “Usefulness”


% DK% Very useful % Somewhat useful % Not really useful % Not useful at all

15

12

15

18

26

19

22

22

24

26

12

13

12

10

7

46

45

43

40

33

8

8

8

8

8

Base : All (3,500 répondants)

52%

A currency converter

Usefulness valued much more during the holidays


Usefulness valued much more during the holidays

All

n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500

A list of useful numbers (embassy, hospitals, etc…) 52% 65% 52% 59% 59% 31% 41% 58%

A conversation guide in the language of the country you are visiting 42% 50% 43% 43% 53% 28% 27% 44%

Weather forecasts and universal speaking clock 37% 43% 32% 45% 49% 26% 29% 39%

A telephone platform to facilitate your stay on-site with reservations for restaurants,

hotels, shows, rental vehicles34% 40% 28% 39% 51% 23% 24% 36%

A currency converter 34% 38% 31% 43% 44% 21% 21% 34%

% “S/T Useful”

And while travelling, would you find it very useful , somewhat useful, not really useful or not useful at all to be able to consult or access the followin g at any place or at any time on your Smartphone?



� A hierarchy of fears that has changed little and is focused on physical harm (health problems, terrorist attack)

� Regular progression in the level of risk coverage but a persistent gap between the level of concern and the level of coverage

VI – Risks and risk coverage

I - Holiday plans for summer 2011 are on the rise again

II - Choice criteria sensitive to current events

V – Holiday organisation

IV - What prospects for summer 2011?

III - The “holiday budget” for summer 2011


Fears focused primarily on health risks

Tell me, for each of these events, if it’s somethin g that concerns you personally a lot, somewhat, not really or not at all when you go on holiday:

69%

69%

63%

55%

51%

S/T “Concerned”

S/T “Concerned”

A health problem concerning you or someone travelling with

you

Base : To people claiming they will go on holiday during summer 2011 (2,282 respondents)

A health problem concerning one of your family members not

travelling with you

Loss of your personal effects (luggage, clothing, money)

A transport accident (plane, train, car, etc.)

A problem concerning your home (water, fire damage,

burglary, etc.)


29

36

33

42

47

22

19

30

27

22

22

20

19

16

16

27

25

18

15

15

% DK% A lot % Somewhat % Not really % Not at all


43%

48%

43%

42%


Your vehicle breaking down

Risk of a terrorist attack

Risks of a natural disaster (earthquake, volcano eruption,

flood)

A strike or delay in transportation

S/T “Concerned”

S/T “Concerned”Single answer possible

% DK% A lot % Somewhat % Not really % Not at all

15

25

19

33

27

18

24

15

26

22

24

18

32

35

32

34

1


Fears focused primarily on health risks


Fears generally stable, aside from a progression in the risks of a terrorist attack

54 55

40

76

697574

73 7270

69

69

57

60

65

5961

5153

51

58

60

56

56

4345

49

47 43

53

6869

7475 74

636462

64

68 72

68

48

44

46

4948

53

47

43

4238

43

46

44

43

42

383835

44

3743

% “A lot” + “Somewhat concerned »



2005 2006 2007 2008 2009

A health problem concerning you or someonetravelling with you

A health problem concerning one of yourfamily members who is not travelling withyouLoss of your personal effects

A transport accident

A problem concerning your home


Risk of a terrorist attack (+4)

Risk of a natural disaster

Strike or delay in transportation (+4)

2010 2011


Fears – According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

A health problem concerning you or someone travelling with you 47% 45% 47% 36% 65% 47% 42% 47%

2010 49% 53% 46% 31% 74% 55% 34% 41%

2009 47% 46% 51% 26% 77% 47% 42% 45%

2008 52% 50% 54% 22% 78% 65% 44% 55%

A health problem concerning one of your family members not travelling with you 42% 46% 39% 29% 56% 47% 40% 40%

2010 46% 47% 49% 24% 62% 56% 31% 37%

2009 46% 45% 46% 21% 73% 54% 33% 42%

2008 47% 43% 46% 20% 67% 64% 39% 51%

A transport accident 36% 29% 36% 26% 53% 41% 27% 39%

2010 38% 31% 42% 24% 51% 51% 21% 28%

2009 36% 24% 41% 23% 56% 44% 21% 32%

2008 40% 31% 41% 20% 55% 61% 26% 36%

Loss of your personal effects 33% 31% 31% 27% 50% 32% 26% 35%

2010 37% 27% 44% 28% 57% 42% 20% 28%

2009 35% 30% 40% 22% 55% 35% 22% 34%

2008 42% 38% 44% 25% 62% 51% 27% 35%

Risk of a terrorist attack 33% 28% 31% 30% 57% 28% 27% 26%

2010 30% 22% 31% 26% 46% 36% 14% 24%

2009 30% 21% 34% 20% 58% 28% 22% 26%

2008 33% 24% 37% 19% 48% 43% 24% 30%

% “Very concerned”

Base : To people claiming they will go on holiday during summer 2011


Fears – According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

A problem concerning your home 29% 32% 24% 20% 47% 27% 27% 29%

2010 33% 33% 35% 21% 48% 40% 19% 25%

2009 32% 29% 37% 20% 51% 34% 24% 26%

2008 36% 33% 32% 18% 57% 49% 27% 32%

Risk of a natural disaster 25% 21% 22% 19% 48% 25% 17% 27%

2010 27% 18% 29% 21% 45% 33% 12% 20%

2009 25% 15% 28% 15% 53% 24% 17% 22%

2008 27% 20% 29% 13% 45% 36% 16% 29%

Your vehicle breaking down 19% 22% 10% 12% 35% 23% 20% 9%

2010 23% 27% 13% 16% 40% 28% 20% 9%

2009 20% 22% 10% 14% 37% 27% 18% 11%

2008 24% 27% 15% 13% 42% 34% 21% 10%

A strike or delay in transportation 15% 14% 8% 16% 29% 15% 14% 7%

2010 15% 16% 8% 19% 26% 14% 10% 7%

2009 14% 12% 9% 16% 30% 11% 12% 9%

2008 15% 16% 8% 12% 32% 18% 13% 9%

% “Very concerned”

Base : To people claiming they will go on holiday during summer 2011


N.B…

� Europeans’ concerns are still the same as last year, with an increase infears regarding health problems.

� Risks of a terrorist attack along with strikes or delays in transportation areback on the rise this year.


Partial coverage of risks that concerns Europeans

When you go away on holiday, are you usually covere d by an insurance or assistance policy for the foll owing risks?

53%2010 : 51%2009 : 52%

58%2010 : 54%2009 : 57%

64%2010 : 57%2009 : 64%

65%2010 : 61%2009 : 62%

65%2010 : 62%2009 : 67%

63%2010 : 64%2009 : 62%

55%2010 : 57%2009 : 54%

69%2010 : 68%2009 : 69%

51%2010 : 53%2009 : 51%

43%2010 : 45%2009 : 40%


A problem concerning your

home


A health problem concerning you or

someone travelling with you


Loss of your personal effects

S/T “Covered”S/T “Covered”S/T

“Concerned”S/T

“Concerned”Single answer possible

24

35

51

42

56

18

14

8

16

5

11

9

5

7

4

43

37

32

33

32

4

5

4

2

3

% Yes, you take out an annual insurance or assistance policy

% Yes, you take out a temporary insurance or assistance policy

% Yes, you are covered via your bank card

% No, you are not covered % DK


Partial coverage of risks that concerns Europeans

17%2010 : 15%2009 : 13%

26%2010 : 21%2009 : 20%

32%2010 : 23%2009 : 25%

27%2010 : 25%2009 : 25%

48%2010 : 44%2009 : 46%

42%2010 : 38%2009 : 38%

69%2010 : 69%2009 : 70%

43%2010 : 42%2009 : 38%



S/T “Covered”S/T “Covered”S/T

“Concerned”S/T

“Concerned”

A health problem concerning one of your family members who is not travelling with you

A strike or delay in transportation



% Yes, you take out an annual insurance or assistance policy

% Yes, you take out a temporary insurance or assistance policy

% Yes, you are covered via your bank card

% No, you are not covered % NSP

10

10

18

22

4

10

6

6

3

6

3

4

71

68

62

64

12

5

10

4



Risk coverage is once again progressing slightly

67

5153

17

36

27 27 2725

23

32

58

6459

53

5957 54

6567

71

54

6562

6465

53

57

67 64

57

6569

63

65

59 62 61

5755

5350

52

15

14

17

151113

2725

23

29

25 25

25

2624

211919

2021

2005 2006 2007 2008 2009

S/T “Covered”


Base : People claiming they will go on holiday during summer 2011 (2,282 respondents)

A problem concerning your home



Loss of your personal effects

Risk of a natural disasterA strike or delay in transportation


2010

A health problem concerning you or someone travelling with you

A health problem concerning one of your family members who is not travelling with you

2011


Risk coverage – According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

A problem concerning your home 65% 94% 59% 72% 77% 32% 79% 62%2010 62% 90% 42% 87% 81% 23% 86% 33%2009 67% 90% 46% 83% 85% 43% 76% 45%2008 67% 92% 55% 81% 81% 35% 79% 52%

Your vehicle breaking down 64% 84% 50% 71% 75% 48% 77% 55%2010 57% 79% 35% 73% 81% 31% 82% 31%

2009 64% 78% 42% 70% 78% 60% 72% 48%2008 65% 79% 48% 72% 79% 53% 78% 49%

A health problem concerning you or someone travelling with you 65% 86% 55% 81% 68% 38% 84% 59%

2010 61% 85% 45% 80% 69% 27% 85% 49%2009 62% 82% 51% 83% 72% 31% 80% 49%2008 63% 82% 56% 73% 72% 37% 84% 51%

A transport accident 58% 78% 44% 73% 62% 39% 72% 47%2010 54% 72% 34% 71% 63% 37% 79% 38%2009 57% 66% 42% 71% 72% 43% 67% 44%2008 59% 74% 47% 68% 65% 44% 73% 54%

Loss of your personal effects 53% 66% 35% 90% 57% 32% 44% 54%2010 51% 68% 30% 87% 53% 27% 46% 48%2009 52% 62% 40% 87% 54% 25% 45% 49%

2008 55% 63% 49% 81% 50% 34% 50% 57%

% “Covered”



Risk coverage – According to country

All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

A problem concenring one of your family members who is not travelling with you 32% 38% 23% 36% 49% 23% 40% 32%

2010 23% 34% 15% 26% 37% 8% 39% 19%

2009 25% 28% 21% 32% 43% 10% 38% 26%

2008 27% 42% 23% 20% 42% 14% 41% 24%

Risk of a natural disaster 27% 51% 8% 42% 26% 17% 32% 21%

2010 25% 50% 8% 32% 22% 11% 39% 11%

2009 25% 48% 10% 35% 26% 10% 28% 15%

2008 25% 51% 9% 30% 23% 15% 35% 16%

A strike or delay in transportation 26% 23% 8% 61% 28% 19% 19% 20%

2010 21% 21% 9% 50% 22% 9% 14% 13%2009 20% 19% 9% 49% 21% 9% 14% 12%

2008 19% 18% 7% 44% 19% 10% 12% 15%

Risk of a terrorist attack 17% 26% 5% 29% 15% 15% 16% 8%

2010 15% 30% 6% 20% 14% 6% 14% 4%

2009 13% 25% 9% 17% 13% 5% 12% 5%

2008 15% 29% 6% 15% 17% 12% 13% 9%

% “Covered”



Taking out an insurance or assistance policy

With whom did you take out an insurance or assistan ce policy?

Base : People claiming they will go on holiday during summer 2011 and claiming to have taken out an insurance or assistance policy(1,990 respondents)

26

21

25 5

7

565958

6060

56

60

232424

2926

77

678

129 787

6

55

6

6 53

2005 2006 2007 2008 2009


None of these: 5% DK : 2%

With your usual insurance or assistance company

With your travel agency

With another insurance or assistance company

With a specialised website

Via my credit card

2010 2011


Taking out an insurance or assistance policy –According to country

All

n=1 990 n=331 n=252 n=287 n=302 n=252 n=288 n=278

With your usual insurance or assistance company 56% 87% 61% 27% 41% 50% 71% 56%

2010 59% 87% 61% 39% 50% 46% 71% 47%2009 58% 79% 64% 33% 42% 64% 66% 51%2008 60% 83% 66% 38% 43% 60% 66% 55%

With your travel agency 21% 6% 18% 15% 34% 39% 22% 31%

2010 23% 9% 22% 14% 39% 43% 20% 38%

2009 26% 17% 26% 16% 42% 34% 25% 38%

2008 24% 7% 23% 20% 35% 40% 24% 42%

With a specialised website 7% 1% 5% 21% 3% 5% 1% 3%

2010 8% 0% 4% 28% 1% 5% 1% 4%2009 7% - 3% 26% 3% 5% 1% 3%2008 6% - 3% 20% 2% 5% - 2%

With another insurance or assistance company 7% 2% 13% 6% 10% 5% 4% 13%

2010 7% 3% 9% 13% 5% 6% 6% 9%2009 6% 4% 9% 10% 4% 4% 8% 8%2008 9% 5% 16% 13% 8% 6% 9% 7%

Via my credit card 7% 10% - 22% 1% 1% 2% 0%

2010 5% 5% 3% 13% 2% 1% 3% 2%2009 5% 6% 1% 14% 2% - 3% 2%2008 5% 9% 3% 9% - - 4% 6%

Base : People claiming they will go on holiday during summer 2011 and claiming to have taken out an insurance or assistance policy

Thank you for

your attention

barometer: europeans’and their holidays - europ … vacanze/barometro... · ipsos public affairs...

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