INTRODUCTION

• History & profile*Milk union.

*Main objective.*foundation of Dairy plant

9,010 66,0001,85,0001987

6,40082,0001, 61,5001992

C.B. CowsLocal cowsBuffaloesYr of Census

• About Baroda District *Cattle population

Broad Areas Of The Dairy.

2. Production3. Marketing4. Logistics5. Human resource6. Corporate social responsibility7. Organization structure

PRODUCTION

Gulab jamun

Shrikand

Ice cream

Milk

Butter

Paneer

PROCESSING OF MILK IN THE PLANT •Other milk based products

QUALITY POLICY

“We firmly believe that we will provide milk and milk product of quality to give total consumer satisfaction. We will ensure quality thorough professional management, branding quality resources, applying innovative techniques and using 1SO 9001, 2000 procedures”

MARKETING• GCMMF – Gujarat Milk Marketing federation

• Strengths of the marketing strategy of Baroda diary

• Product Width and Depth.

1)Breadspreads

2)Pure Ghee 7)Milk Powders

3)Sweetened Condensed Milk

4)Sweets

8)Fresh Milk

5)Curd Products 10)Amul Ice creams 11)Chocolate & Confectionery

6)Brown Beverage

9)Milk Drink

3)LOGISTICS:

RETAILER

CONSUMER

HUMAN RESOURCES

• Care about the health, safety and discipline of the workers.

• Uniforms.• Payment of salary to the workers.

Baroda is known for delivering extra ordinary services by milk and its products at all season all time. This is due to their employee strength.

CORPORATE SOCIAL RESPONSIBILITY

• INPUT PROGRAMMES • CATTLE FEED PRODUCTION AND STRAW TREATMENT

WITH UREA• FODDER DEVELOPMENT SCHEME• SMOKELESS CHULA & BIOGAS PLANT • GROUP INSURANCE COVERAGE OF CB COWS• PROVISION OF EXOTIC BULLS FOR NATURAL SERVICE

(NMH SCHEME)• CROSS BRED MALE CALF REARING PROJECT

COMMUNITY DEVELOPMENT SERVICE

• DAIRY ROAD PROJECT• WOMEN EDUCATION PROGRAMME• PUBLISHING OF EDUCATIONAL BULLETIN• INCENTIVE FOR VISITING OF DAIRIES • RURAL SANITATION RPGRAMME• CONSTRUCTION OF MILK COLLECTION CENTRES

ORGANISATIONAL STRUCTURE

21 DIRECTORS

15 Elected 1 from

federation1 District registrar

1 Managing director

3 Nominated by government