barley oats

Download Barley Oats

Post on 13-Apr-2017

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  • Presentedto:

    Feb.1,2017

  • TheProblem

    Mediocreproducequalityinsupermarkets

    Littlevarietalselection

    Longtransportation&storagetimes

    Lackoftransparencyongrowingprocess

    Wasteofunusedproduce

  • TheSolution

    EveryoneisaFarmer GrowonDemand

    CropTradingSystemVastVariety

  • BarleyOatsFarmsSolution 300+CropVarieties

    6-HourHarvesttoDoorstep

    Click,grow,deliver

    Completegrowingtransparency

    Health&EnvironmentallyFriendly

  • BusinessModelRenta4x4ft.plot(16crops)

    $21/plotpermonth

    Renta4x1ft.plot(4crops)

    $6/plotpermonth

    Growalacarte

    $1.50DepositFixedpriceperpound

    OnlineProduceMarket

    Nowait,harvestedondemandPricevarieswithsupply+demand

    ExtraProfit$$$

    SellBack

    Abandon

  • MarketingStrategyTargetHighPotentialGroups

    EthnicCooks Vegans WholeFoodsShoppers

    FarmersMarketShoppers

    Sampling&FreeTrial

    GrowYour2FreeSamples 2-MonthFree

    RentTrial

  • CompetitionSupermarkets Notasfresh Minimalvariety Lowcost

    OnlineGrocery Notasfresh Minimalvariety Convenient

    FarmBoxes/CSAs Fresher Minimalvariety Foodwastage

    FarmersMarket Fresher Somevariety

    OnlineFarm Freshest Hugevariety Convenient

  • Team

    FredTzeng,Founder/CEO Avidvegetablegrower,3yearsgrowingexperience.Environmentalist. Softwareengineer.BuiltBarleyOatsapplication. Semiconductorstartupco-founder/CTO.Builttechnology,broughtinkey

    people.$140KSBIRPrincipalInvestigator.

    Ph.D.inEECS,UCIrvine

    SeekingMarketing/SalesCo-Founder

    Seekingexperiencedfarmadvisor

  • Forecast

    Year1:Smalltrials,SacramentoArea

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