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PragmaticMarketing

Barbara Nelson, Pragmatic Marketing, Inc.

PragmaticMarketing

l have a vision. Our product is for

everybody, anywhere, anytime.

PragmaticMarketing

Why is it taking so long?lt doesn’t look that hard to me!

PragmaticMarketing

1. Are you familiar with the

company's strategy?

2. Do you know what you need

to do in your position to

move the company forward?

Vision Product Release Tasks

PragmaticMarketing

Jeff Bezos, Amazon

PragmaticMarketing

Execution

ls there a gap?

Strategy

Executives

Or worse?

PragmaticMarketing

Product Management

ExecutionStrategy

PragmaticMarketing

Vision Product Release Tasks

Distinctive Competence

Persona Problems

PositioningProduct

Roadmap

PragmaticMarketing

What did we say we

were going to do last

time?

What did we do?

What’s next?

What are the barriers?

PragmaticMarketing

Market Problems

PragmaticMarketing

Strategy Execution

YOU, strategic product manager

Peter Drucker

PragmaticMarketing

[email protected]

linkedin.com/barbaragnelson

twitter.com/barbaragnelson

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