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GC NHN C NHN V VIC SDNG FAN PAGE V CONTESTTRN FACEBOOK TI VIT NAM

Thng 5 - 2011

Gc nhn c nhn vvic sdng Fan Page v Contest trn Facebook ti Vit Nam - 2011

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Mc lc

T vit tt% 4

L do xut hin ca bo co % 5

Cc im chnh trong bo co % 6

Fan Page - Sliu chung% 7

H vit ln tng nhng g?' 8

Hthng vit ln tng vo lc no?' 11

Hthng vit ln tng ngn hay di?' 15

Hthng vit ln tng nhng g?' 16

Hthng vit ln tng nhiu hay t?' 19

Mt vi Fan Page tiu biu' 21

.Bnh BBng Bnh.' 21

Hi nhng ngi thch chDoraemon' 23

Hc ting Anh min ph' 25Khuyn nghvphn Fan Page' 27

ABC v vic thc hin Contest trn Facebook% 28

im btu :u liu khin mi ngi tham gia Contest' 28

Nguyn tc cbn khi sdng Contest trn Facebook' 29

Nguyn tc s1 : tun theo cc nguyn tc ca Facebook' 29

Nguyn tc s2 : Hy trli cu hi trc khi to Contest' 30

Nguyn tc s3 : Chn format ph hp cho Contest' 31

Nguyn tc s4 : To cngng nn' 32

Nguyn tc s5 : Hiu bn cht ca Facebook' 32


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Nguyn tc s6 : Contest m khng phi l Contest' 34

Nguyn tc s7 : Hy chvkinh ph' 35

Nguyn tc s0 : Quanim c nhn vngi chi v format' 36

Khuyn nghvphn Contest' 39

Tc gi% 40

Ph lc A : Danh sch cc Fan Page c phn tch% 41

Ph lc B : Ti liu tham kho % 48


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T vit tt

MXH : Mng X Hi

Fan Page : Facebook Fan Page

Fan Page Insight : Phn thng k Insight ca Fan Page

Wall : Wall ca Fan Page

Fans : ngi hm m/ngi Like cc trang Fan Page

Contest : cuc thi do mt n vng ra t chc trn mi trng MXH (v dFacebook), c gii thng v mt vt cht hay tinh thn ng thi c quy tc c

cng khai r rng

App : cc ng dng (Application) chy trn nn MXH


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L do xut hin ca bo co

Ngay c khi vic truy cp Facebook trong 2 nm nay ti Vit Nam l khng h d dng th cngkhng thph nhn rng Facebook vn c v tr kh cao trong i sng ca cng ng onlineti Vit Nam. Vic chp nhn rng ngoi kia vn c rt nhiu ngi ang sdng Facebookng ngha vi vic nhng ngi lm online marketing u khng thb qua c mi trngny, ng nhmt cu ni ni ting m nhng ngi lm marketing thng hay trch dn :

Fish where the fishes are

Phn s liu lin quan ti cc Fan Page di y c a ra da trn nhu cu c nhn khimun c nhiu s liu hn nhng g Fan Page Insight cung cp. Trn ht, cc s liu nyc to ra tha mn nhu cu tm hiu cn k v khch hng/fans trn Fan Page mt cchkhoa hc nhm mang li kt qu tt nht khi thc hin bt c chin dch marketing no. Trivi quan im cho rng t chin dch (campaign) khng cn gi tr khi p dng vi OnlineMarketing v Social Media Marketing, ngi vit tin rng Marketing trong nhiu nm ti vn scn c thc hin theo chu k cc chin dch. C iu, thay v 3 thng mi c mt chin dch,ti sao chng ta khng rt ngn tn sut xung cn mt campaign mt ngy hay mt campaignmt gi? lm c iu , khng th thiu mt thnh phn quan trng : s liu v phntch thng k v chin dch.

Vi spht trin khng khip ca MXH ti Vit Nam (c bit l Facebook), nhiu Brand, cngty, t chc ch v sdng Facebook nhmt ni t chc cc Contest. Nhng trn thct, cha c nhiu Contest thnh cng vi m hnh ny. C nhn ngi vit (on Duy) cng cdnh t chc mt Contest ng dng MXH ni chung v Facebook ni ring trong tng lai

gn nn c mt snghin cu nh v kin c nhn a ra mt m hnh contest ngdng Facebook hp l, chi ph va phi.

L do cui cng l cho d gn y cc MXH ti Vit Nam nhZing Me, Go.vn, Banbe ... rai v t c nhng thnh cng ng kth dng nhnhng tay chi trong nc ny vncha thc s thn thin vi nhng ngi lm online marketing, c bit l cha cung cp cccng c cn thit, API, s liu v cc case study in hnh v vic t chc Contest trn ... ngi lm online marketing c thphn tch, hc hi c tcc s liu/case study lin quanti mnh v khch hng ca mnh ging nhFacebook cung cp. Hy vng rng trong tnglai gn cc MXH ti Vit Nam s thn thin hn khng ch vi ngi dng m cn l nhngngi lm online marketing.

Nhng t ting Anh c sdng trong bo co ny khng phi do nhng ngi vit khng thc v vic cn bo v s trong sng ca ting Vit m do nng lc c hn, khng dch sangtting Vit tng ng c. Xin c thli trc.


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Cc im chnh trong bo co

Bo co s phn tch d liu t155 Fan Pages ca ngi Vit (hoc do ngi nc ngoi tora nhng sdng ting Vit) tn ti trn Facebook

D liu trn Wall sc track s lng Like v Comment do vic thc hin Like v Commentmt ni dung bt k trn Facebooku gp phn to ra hiu ng viral cho ni dung

Cc Fan Page ny c chn ngu nhin do ch quan ca ngi vit vi Fan Page c s lngFans t nht l 279 fans (Lomkom - tin cng ngh khi nghip) v s lng Fans nhiu nht ltrn 550000 fans (Nht K)

D liu c phn tch t 155 Fan Pages ny l bao gm 343810 posts c vit trn Wallca cc Fan Pages ny (status, link, photo, video). Ton b sposts ny c vit do 137068users (fans) khc nhau

S fans ca Fan Page nhiu hay t khng nh hng mt cch tuyn tnh ti lng tng tc(like + comment) ca cc post c vit trn Fan Page

Trong cc posts c vit trn Wall (ca c Admin ln Fan), Status c a chung nht

nhng Photo mi l thnh phn to ra nhiu tng tc nht Tnh trung bnh, th 4 v th 5 l hai ngy m Admin ca cc Fan Page to ra nhiu postnht trn Wall ca h nhng Ch nht mi li l ngy cc post c vit trn Wall ca Adminc c stng tc cao nht vi fans

Tng t, trung bnh th 14h l thi im cc Admin to ra nhiu post nht trn Wall ca hnhng cc post c to vo lc 20h mi l cc post c c stng tc cao nht vi fans.

Status c tng tc nhiu nht (Like + Comment) ch c di t140-280 k t Mc tch cc ca 137068 users trn 155 Fan Pages l khc nhau v ng nht vi m hnh

Long Tail : c ti hn 50000 Fans vit 1 ln duy nht ln Wall ca mt Fan Page no nhng ch c 51 Fans l vit hn 100 ln ln Wall ca cc Fan Pages khc nhau

Vic theo di Tag Cloud c sinh ra tcc post do fans vit ln Wall nm bt c fans

ang ni v vn g nhiu nht l cn thit To Contest trn Facebook l d hay kh? Ti sao c Contest thnh cng m mn, c Contest

li tht bi ... m mn? Gi cho cc bc tin hnh Contest trn mi trng Facebook C t chc Contest trn Facebook th c hi thnh cng s cao v s khng tn tin? Khngng!!!

T chc Contest theo cch khng ging mt cuc thi c them li hiu qu bt ng!


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Fan Page - Sliu chung

Cc s liu di y c ly t155 Fan Pages ting Vit hoc c xy dng cho ngi Vitbi ngi nc ngoi trn Facebook. Cc s liu phn tch ny l cc s liu offline (ch baogm cc d liu t khi bt u c Fan Page cho ti ngy 30/5/2011). D liu online trong 1thng gn y nht xin c xem trc tip ti trang web http://buzz.tl/fbman hoc ti cc cngc khc (v d ti http://www.socialbakers.com) D liu c tracknh k vi cc chu k khcnhau sdng Facebook API (t5 pht/ln cho ti 1h/ln ty theo tun sut post trn Wall caFan Page) v c lu x l online trong 1 thng, offline trong thi gian t nht l 6 thng.S lng Like v Comment c thu thp bi y l hai thnh tquan trng lm content cthc nhn thy nhiu hn, viral nhiu hn v tng tc nhiu hn. Do gii hn v mt kthut v ngun lc, chi tit phn Like v Comment ca tng post cha c ly v phn tch(y cng l c hi ngi vit tip tc pht trin v thc hin iu ny trong bo co sau.)


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http://www.socialbakers.com/http://www.socialbakers.com/http://buzz.tl/fbmanhttp://buzz.tl/fbman


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H vit ln tng nhng g?

Tng spost m Wall ca 155 Fan Page nhn c tc Admin v Fans l 343810 Posts baogm :

302596 Statuses 16710 Links 18985 Photos 5505 Videos

Trong thng k chung ny, cng cn ch rng cc trong 16710 Links c vit ln Wall, c6105 Links bt u bng http://www.facebook.com / (c th l note hoc share/post licontent tni khc trn Facebook), 10605 Links c bt u bng cc domain khc (tngoiFacebook).

S lng Like v Comment trn tng loi Link ny nhsau :

SlngLink Likes Comments Like/Link Comment/ Link

Link tFacebook

Link t ngoiFacebook

6105 273310 70926 44.768222768 11.617690418

10605 170681 73286 16.094389439 6.9105139085


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http://www.facebook.com/http://www.facebook.com/


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Vic Link tbn trong Facebook c mc Engagement (Like + Comment) nhiu hn Link tngoi Facebook c thc phng on l do cc Linki tFacebook khi click chut vn hinra giao din Facebook nn vic thc hin cc hnh ng nhLike + Comment l tin hn.

Cc blog/website bn ngoi nn nhng nt Facebook Like vo trnh trng hp

ngi xem do mi xem ni dung trn blog/website m qun mt khng quay liFacebookLike/Comment.

Trong tng s343810 Posts ch c 24454 Posts (0.7% lng Posts) l do Admin ca cc Pageny vit ln Wall Fan Page ca chnh h. 24454 Posts ny bao gm :


Tuy Linkc sdng nhiu hn Photo khi post ln Wall ca Fan Page nhng Photo c Likev Comment nhiu hn hn. Trong khi , Link do Admin ca Fan Page post li c s lngLike/Comment thp nht so vi Video, Status, Photo.

93.3% lng Post cn li (319356 posts) l do Fans post ln Wall ca Fan Page. Lng Post nybao gm :


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Cng nh Admin Post, Photo cng l loi content c Like/Comment nhiu nht i vicontent do cc fans post ln Wall.

Do mt sFan Page c thit kthin v ni dung lin quan ti Photo/Video nhiu hn (v dHi chtruyn Doraemon), ngi vit ththng k s liu ny trn 14 Fan Page c s lngFans < 5000 nhhnh di y. Kt qu thng k trung bnh vi 14 Fan Page c s lng Fans< 5000 cng ch ra rng Photo l loi content c Like/Comment nhiu nht.


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http://buzz.tl/fbman/page.php?id=171619392890272http://buzz.tl/fbman/page.php?id=171619392890272


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H thng vit ln tng vo lc no?

Tnh trung bnh, cc Admin ca 155 Fan Page thng update nhiu nht vo th 4 v th 5(gia tun). Tuy vy, cng tnh trung bnh th cc ni dung c post vo ngy Ch Nht mili l cc ni dung c Like/Comment nhiu nht. Liu c phi do khi ton b cc Fan Page

u post t content hn th content s c kh nng lu li trn Wall ca cc Fans lu hn vdc Like/Comment hn khng?

Hu ht cc Fan u t khi quay li Fan Page sau khi thc hin Like m thngch nhn thy ni dung c Admin ca Fan Page cp nht trn chnh Newsfeedca bn thn mnh. Do vy, ngoi vic c ni dung hay th mt trong nhng yu tm content ca Admin post ln c Like/Comment nhiu l kh nng hin th(visibility) trn Wall ca cc fans vo ng thi im.


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Trong khi , slng post do cc Fans to ra tng i ng u (c nhnh hn mt cht voth3). Vo ngy Ch Nht th sLike/Post cng cao hn mt cht so vi cc ngy khc trongtun.

Vic thng k s lng Post, Like/Post v Comment/Post theo gi trong ngy cng em li kt

qu kh ngc nhin.


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C ththy rng xt tng quan c ngy (0-23h) th t9h ti 11h l khong thi gian m Adminca cc Fan Page a content ln Wall ca mnh nhiu nht. Tuy vy, 20h ti li l thi im mcc content c post ln s c nhiu Like v Comment nht. Nhn li khong thi gian 2 tingtrc l 18h v 19h cng l khong thi gian thp im v lng Posts, liu chng ta mtln na c thkt lun rng vic xut hin khi c t content c a ln (tng ng vi vic trn Wall lu hn, khng b tri) s d lm cho content c Like v Comment nhiu hn haykhng?

i vi thng k v cc Post do Fans vit ln Wall, c ththy cc Fans ng mun hn Adminca Page. C th l cng v cui ngy (t20h cho ti 0h hm sau), cc Fans cng c xu hnga nhiu content ln trn Wall ca cc Fan Page hn. Ti y cng c tht ra mt ginhkhc khi kt ni vi vic Admin Post c Like v Comment nhiu nht vo lc 20h ti l lc mi l khong thi gian m cc Fans truy cp vo Facebook nhiu nht?

Kt lun chung cho thy, vic chn ng thi im khng h l vic d dng. Tuy vy nu bnl Admin ca mt Page, bn c thnghin cu s liu da trn vic content ca mnh c ccc Fans tng tc nhiu hay khng v hnh vi ca cc Fans nh thno iu chnh dndn lch post bi ca mnh trn Wall nhm to ra hiu ng tt nht vi cc content ny. S liuny c thkhc vi s liu trung bnh k trn v bn ng nn qu da vo s liu trung bnhca ton b cc Fan Pages a ra quyt nh cho Fan Page do bn thn mnh qun l.


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H thng vit ln tng ngn hay di?

Khng k vic vit note th vic update status ln Wall ngn hay di c lin quan g ti vicc Like/Comment nhiu hay khng? iu ny cha thkt lun c trong bo co ny docha c phng php nghin cu c th. Tuy vy, c th thy trong Top 10 status do Admin

ca cc Fan Page a ln Wall c nhiu ngi Like/Comment nht th di ca cc statusny ngn nht l 91 k t, di nht l 254 k t(tc l bng 1-2 ln di ca SMS).

Tuy vy, ngn nht trong tt c cc status do cc Admin post ln Wall l status do Admin catrang Nhng cu ni bt h vit c ni dung MU :X cng c ti 435 Likes v 79 Comments :


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H thng vit ln tng nhiu hay t?

Nh thng k trn, s lng Posts c vit trn Wall ca cc Fan Page do Fans to ra l319356 posts. Hn 300.000 posts ny c to ra do 137273 Fans khc nhau. V ro cn kthut, ngi vit cha thtrackc ton b nhng ngi Like/Comment post trn Wall (b

ng) m ch trackc nhng ngi chng post trn Wall ca cc Fan Page. Tuy vy,thng tin v cc Fans ny cng cho ta thy rng khng phi ai cng post vi tn sut gingnhau v thng k v tn sut post bi ca Fans ln Wall cho thy ch c mt s t cc Fans lpost nhiu bi (head) trong khi hu ht cc Fans c thng k ch post t 1-2 bi ln cngmt Fan Page hoc cc Fan Page khc nhau (tail). C thchng ta c sliu nhsau :

Post nhiu hn 100 ln : 51 Fans Post nhiu hn 50 ln : 161 Fans Post nhiu hn 10 ln : 3552 Fans Post nhiu hn 5 ln : 9386 Fans Post nhiu hn 1 ln : 51395 Fans

Mt mt, Admin cn phi chm sc phn tail (c thxc nh bng TagCloud a ra cnh hng ni dung tt nht), mt khc cng cn phi xc nh Top nhng ngi c tng tcnhiu vi Fan Page ca mnh (phn head) chm sc c bit hn. iu ny c bit quantrng vi cc Fan Page ca cc ca hng/dch v.

V d, vi trang HTC Vit Nam trong khong t24/5 ti 30/5, Top Fans l :

Trong bn Nguyn Ngc Qu kh bc xc v vic update firmware. Nu Admin trang HTC

Vit Nam sm vo gii thch cho Fans ny bit cch thc v thng tin update firmware th c lbn Qu than phin t hn v chc chn l s hnh phc hn vi vic h tr tAdmin.


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http://buzz.tl/fbman/page.php?id=117284821616009http://buzz.tl/fbman/page.php?id=117284821616009http://buzz.tl/fbman/page.php?id=117284821616009http://buzz.tl/fbman/profile.php?id=853594555http://buzz.tl/fbman/profile.php?id=853594555http://buzz.tl/fbman/page.php?id=117284821616009http://buzz.tl/fbman/page.php?id=117284821616009


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Li thca Social Media l s tng tc hai chiu v Fan Page l mt trong nhngonline touch-point hiu qu ca Brand trn mi trng online, do vy vic lngnghe v x l kp thi cc thng tin l rt quan trng.


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Mt vi Fan Page tiu biu

.Bnh B Bng Bnh.

a ch : http://www.facebook.com/Banh.Bo.Bong.Benh

S liu : http://buzz.tl/fbman/page.php?id=171619392890272

S lng Fan : 2771 (tnh ti ngy 30/5/2011)

Cc Fan Page tng tcn quan tm : Tiki.vn, Floramisu, Kokotaru Food Blog, LollyBooks...

Mc tiu ca Page : Gii thiu sn phm + thc hin xc tin kinh doanh qua knh Facebook.

L do chn .Bnh B Bng Bnh. lm v d tiu biu u tin l bi Fan Page ny c slng Fans khng ln (cha ti 3000 Fans) nhng c mc tng tc rt cao v hot ng

tng i hiu qu. y l minh chng tt v l sng vin ln cho nhng ngi lm Adminca Fan Page ni ring v online marketing ni chung bi ch chy theo s lng Fans ln mkhng phi l cht lng thc sth s kh t c cc mc tiu long-term ca mnh.


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http://buzz.tl/fbman/page.php?id=170080346354http://buzz.tl/fbman/page.php?id=170080346354http://buzz.tl/fbman/page.php?id=133135359729http://buzz.tl/fbman/page.php?id=133135359729http://buzz.tl/fbman/page.php?id=141082508132http://buzz.tl/fbman/page.php?id=141082508132http://buzz.tl/fbman/page.php?id=169171922768http://buzz.tl/fbman/page.php?id=169171922768http://buzz.tl/fbman/page.php?id=171619392890272http://buzz.tl/fbman/page.php?id=171619392890272http://www.facebook.com/Banh.Bo.Bong.Benhhttp://www.facebook.com/Banh.Bo.Bong.Benh


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Thng k cho thy t thng 1/2011 cho ti thng 5/2011, lng User Post trn Page .Bnh BBng Bnh. tng (lng t hng qua Facebook cng tng) v lng Like/Post + Comment/Post ca Fans i vi content ca Admin l kh cao (~ 100 Like/Post v ~50 Comment/Post hayl c30 Fans th c 1 Fans s Like content ca Admin post ln). Trong khi , nhng Fan Pageca cc nhn vt ni ting nhGio sXoay vi hn 50000 Fans cng ch c 400-500 Like/Post(~100 Fans th mi c 1 Fans thc hin vic Like content ca Admin post ln). iu ny cng

cho thy sc p trong vic givng mc engagement khi s lng Fans tng nhanh khngh l mt iu n gin.


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http://buzz.tl/fbman/page_stat.php?id=124026334320109http://buzz.tl/fbman/page_stat.php?id=124026334320109


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Ch trong ba thng, Admin ca Hi ch truyn Doraemon post ln 339 Posts (trong c289 Photos - chim 85% lng content). Sposts ny thu c trung bnh l 116 Like/Post v15 Comment/Post. Tuy vy, iu n tng hn c l lng content do User post ln kh nhiu(9939 Posts) v thu c 57 Like/Post + 10 Comment/Post, mt con sng knu so vi mctrung bnh chung ca cc Fan Page khc. Ngi vit tin rng y l con sm bt cmt cucthi nh trn Facebook no cng mong mun c c khi content ca Fan c cc Fans khcv bn b ca Fan tng tc vi cng kh cao.Ngoi vic da vo cc content chung c th to ra mc Engagement cao nhDoraemon ch,

cng c kh nhiu tc gi/MC... sdng Facebookto ra mt ngi nh/mt ni giao tip viFans rt u n v to c hiu ng tt. Mt vi ci tn tiu biu c thk ti l Go, Quickand Snow Show, H Kin, Trn Thu Trang, Mr Du Ty ....


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http://buzz.tl/fbman/page.php?id=109810952378177http://buzz.tl/fbman/page.php?id=109810952378177http://buzz.tl/fbman/page.php?id=176804198359http://buzz.tl/fbman/page.php?id=176804198359http://buzz.tl/fbman/page.php?id=101079614630http://buzz.tl/fbman/page.php?id=101079614630http://buzz.tl/fbman/page.php?id=176146169124http://buzz.tl/fbman/page.php?id=176146169124http://buzz.tl/fbman/page.php?id=176146169124http://buzz.tl/fbman/page.php?id=176146169124http://buzz.tl/fbman/page.php?id=131626168973http://buzz.tl/fbman/page.php?id=131626168973


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Hc ting Anh min ph

a ch : http://www.facebook.com/hocanhvan

S liu : http://buzz.tl/fbman/page.php?id=99340462279

S lng Fan : 151763 (tnh ti ngy 30/5/2011)

Cc Fan Page tng tcn quan tm : Knh 14

Mc tiu ca Page : Khng r!!!

S hu mt ci tn kh thu ht : Hc ting Anh min ph, s hu Vanity URL cng thu htkhng km (hocanhvan), tuy vy th Fan Page ny li hot ng rt im ng. Trong 6 thng gny, Fan Page ny c s lng post tng i t v post cng khng c tng tc nhiu,trong khi vi ci tn v ti tn ch hot ng th ng ra y phi l ni giao lu n o nonhit mi ng.


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http://buzz.tl/fbman/page.php?id=119453147568http://buzz.tl/fbman/page.php?id=119453147568http://buzz.tl/fbman/page.php?id=99340462279http://buzz.tl/fbman/page.php?id=99340462279http://www.facebook.com/hocanhvanhttp://www.facebook.com/hocanhvan


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Tng tnhvy, mt vi Fan Pages khc (v d nhKnh 14) sau khi thu np c mtlng Fans kh ln li t ra rt h hng trong vic tng tc vi cc Fans. y thc s l mtiu lng ph bi vic thu ht c trn di 100.000 Fans ti Vit Nam cha bao gi l mtchuyn d dng. iu ny cng thng xy ra vi cc Fan Page c lin quan ti cc cuc thi (vd TV show hng nm, cc cuc thi i theo campaign ca cc nhn hng...). Cc cuc thi nyu cgng thu ht (v thu ht c rt thnh cng, v d nhBee Team - Bit i ongsnh) nhng sau li b mt cch ng tic, khng tip tc tng tc vi Fans. im li cavic thc hin chin dch marketing theo campaign l c im u, im cui mt cch r rngtrong mi chuyn nhng im bt li l khch hng v lu di s khng mun chi vi/trn mt

mi trng m ch khi c tin th mi tng tc vi h.


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Khuyn ngh v phn Fan Page

Di y l cc khuyn ngh c nhn vi hy vng sc nhn thy nhiu cch lm marketinghiu qu, sng to ti cc Fan Page trn Facebook v cc MXH khc trong tng lai gn :

Fan Page l ngi nh ca bn trn Facebook. ng ngi ngn m hy sa i, thnghimtrang tr bt c th g hp vi ngi nh ca bn v hp vi quy nh chung ca Facebook.Cng khng nht thit bn phi sng trong ngi nh ging ht ngi khc phi khng?

Lun tm cch thu thp c nhiu s liu nht tFan Page ca mnh v a ra c chinlc ng n, bn bxy dng cng ng

Nhiu Fan khng hn l tt, nhng bn c nhiu hng hn, lm tng hi lng ca khchhng hoc sdng kin ca khch hng thit k sn phm ph hp hn th l tt. Dovy, ng ngi khi cng ng ca bn nh v cng ng qu chy theo s lng. Mt ngibn/Fans hot ng tch cc lun tt hn l nhiu ngi bn/Fans im lng/khng tham giahot ng g trn Fan Page

S dng sng to hn nhng g m Facebook cung cp. Facebook khng ch cho bn poststatus, link, photo, video m cn cho bn vit Application cho Fan Page v to cc tab theo mnh bng cch sdng ngn ngFBML

Fan Page c Google index (khi search s hin ra, tri vi User Profile) v do vy ng baoginh gi thp ni dung bn (vi tcch l Admin) v cng ng ca bn to ra trn FanPage. l mt ni rt tt tn dng c c li th ca SEO v SMO (hay cn gi lSocial SEO)

Nu bn buc phi thc hin chin dch online marketing ca mnh theo dng campaign, hycgng duy tr s tng tc trn Fan Page sau khi ht campaign (c thkhng phi vi mt cao nh khi ang chy campaign nhng cng khng nn c nm mi hi thm cc Fansmt ln). Nu khng c kh nng duy tr, hy cgng chuyn dch/gom cc Fans ny v Fan

Page (hoc cng ng dng khc hot ng u n hn, v d nh forum...) ca nhn hngvo cui campaign.


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ABC v vic thc hin Contest trn Facebook

Vic t chc cc online Contest, c bit l Contest trn cc nn MXH ln nhFacebookangc cc nhn hng cng nh website mi ni tn dng kh nhiu. Tuy vy, vic t chcContest trn MXH cng gp khng t kh khn, to ra khng t cc tht bi thm hi v khin

cho doanh nghip/ngi t chc khng t c kt qu mong mun nh ban u. Tri li,cng c cc brand phn ln ca nc ngoi - li t chc Contest kh tt, engagement causers vi cc content cao. L do ti sao?

im bt u : u l iu khin mi ngi tham gia Contest

Do yu cu v cng vic, nn gn y ngi vit c lm mt vi kho st vi cc bn tr, tuit16-23, v cc cu hi xung quanh vic t chc cng nh tham gia mt Contest. Di y lcc kt lun th vc rt ra tbn kho st ny.

Sau hng trm cuc thi, Contest mi th loi tonline n offline c t chc hng nm,

nhng ngi chi tnh hn trong vic ng k tham gia. Trc nay, cc cuc thithng t nhng tiu ch nhbn sc ni ting ln hng u. Nhng ch 25% sngic hi tr li h tham gia Contest v mun c ni ting. Trn thc t, d c nhiu cuc thinh vy, nhng ngi c nhc n v ni ting thng ch c mt, c khi thi xong qunlun. Mc tiu ca h giy thc thn nhiu. C thni, ni ting v thhin bnthn khng cn l l do chnh tham gia Contest. Vy l do l g?

Tham gia v vui: Everything we do, we do it for fun. Contest ltranh ua l ganh u, nhng quan trng l phi vui. 100% sngic hi tr li rng h s tham gia mt Contest nu n vui v linquan n s thch ca h. Ph n th thch post nh/khoe nh, trangim v shopping. n ng th thch bia ru, chi game v thhink nng ca mnh. Lm Online Contest nn nh vo im ny.

Tham gia v gii thng: Ngi chi cng rt thc t. NhngContest c gii thng khng thuyt phc hay gii thng l cc

coupon o to t c quan tm. Nhng nu gii thng l nhngsn phm hu dng nhmt chic in thoi/xe my.... li c sc hpdn hn nhiu. So snh 2 Contest c qu gii thng l 20 triu, victham gia Contest c 3 gii thng l mt Ipad 2 vi gi 12 triu v 2gii 4 triu nghe c v thc thn nhiu tham gia Contest c 10 giithng mi gii 2 triu nhng c i ra thnh mt loi phiu g .


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Tham gia v.. d tham gia:y l im mu cht cho cc bn munt chc online Contest, dng Contest c nhiu ngi tham gia. Nunh offline Contest thng c cc ro cn v ngoi hnh, kh nnghot ng ca ngi chi th Online Contest li t c yu cu nhvyhn. Tuy nhin, chnh li thny khin nhiu ngi t chc b h. D

tham gia l mt khi nim rt m h, lin quan n nhiu chui hnhng ca ngi chi. Khng phi chin th mt nt tham gia ccln gia mn hnh v dng ch ch mt click l tham gia ngay thngi chi s hm h tham gia. D tham gia l mt khi nim xuynsut Contest, t form ng k, click nt tham gia, upload bi thi (nuc), tr li cu hi hoc chi game, in cc form xc nhn giithng... Form upload bi d thi phc tp, server upload km, gamekh chi hoc chy trn nh dng k cc bt ngi dng phi installplugin, form nhn gii thng cn qu nhiu thng tin ring t, hayngay c vic b tr giao din xu cng nh hng tiu cc n khinim d tham gia ca ngi chi.

Nguyn tc c bn khi sdng Contest trn Facebook

Nguyn tc s1 : tun theo cc nguyn tc ca Facebook

Trong khong hai nm gn y, Facebook pht trin vi mt tc kinh khng vi sngidng ln ti hn 500 triu v cng l MXH s1 Vit Nam cng vi ZingMe. Cng nh trnghp ca MySpace, khi mt MXH ln qu nhanh nh vy ng nhin s c hng lot cc snphm cm vo n theo.

Li dng tnh nng Notifications, Tag friends, Invite friends, Facebook Connect v trn tt c l

nt Like thn k, nhiu nhn hng t chc hng lot Contest trn Facebook. M hnh thngthy l: to mt fanpage, invite bn b hng lot, hoc mua sn fans, post bi thng bo lnsite (thng l photo hoc video thng bo), tag tt c bn b vo bi , t nt like i mini c th, mi ngy li gi invitation mt ln, d ngi chi tag bn b ca mnh nhn qu,sdng nt Like ca chnh Facebook nhmt nt votes...

Tuy nhin, vi quy nh mi ca Facebook hin nay, th vic t chc Contest trn facebook nhnhiu brand Vit Nam lm s kh m p dng c. V d thng qua bi vit ny : http://blog.wildfireapp.com/2011/05/13/facebooks-promotion-policy-changes/ ngi t chc Contesttrn facebook s phi tun th cc quy nh c bn sau:

- KHNG c d d ngi dng like hay comment to promotion hay Contest trn FB

- Cc hnh ng ngoi vic Like page, Check place v Connect vo App (c Permisssion) qung b u l phi php (v d like photo, like wall post, comment..)

- Khng c dng nt Like vote trn website cha Contest ca mnh (*)

- Khng c thng bo ngi thng cuc (winner) qua FB mesage hoc qua FB chat

- Khng c nhc ti thng hiu Facebook trong ton b Contest.


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(*) Cc bn vn c th to Contest dng nt vote ca FB lm nt vote ca Contest, hoc post photo /content tngi dng ln facebook. Tuy nhin cc action ny cn phi thc hin qua 1 third party l 1 legally app partner caFB, v d trong trng hp ny l Wildfire.

Theo quan st ca ngi vit, c nhiu agency Vit Nam khi nhn cc qung co cho brand,trong phn Social Media Marketing vn a ra cc Contest kiu thi tag nh hay sdng nt

Like ca Facebook l nt vote, mc nhin b qua cc quy nh trn. Mc d cha c bo cono v Contest Vit Nam b x l v vi phm nhng iu ny, nhng vic Facebook sa li quynh trn ngy 11/5 cho thy s ca h ti cc Contest n theo Facebook. Vi mtBrand ln, nu vic t chc Contest vi phm quy nh trn dn ti hu qu l Brand b cm catrn Facebook hoc cuc thi ang t chc bnh ch gia chng th qu tht l khng ng.

C th nhiu ngi ni rng Facebook qu kht khe hoc khng cng bng, nhng chng taang chi tr chi h to ra trn sn ca h th vic phi tun th lut chi ca h l chuynng nhin.

Nguyn tc s2 : Hy tr li cu hi trc khi to Contest

Bt k ngi lm Social Media Campaign no khi thc hin Contest cng cn tr li hai cu hisau trc khi bt u lm bt k mt thg.

Bn tchc Contest ny lm g?

lm g ? Ti cn cng nhiu ngi tham gia cng tt brand ti ni ting hn, cn mtcng ng si ni v th v, cn xem khch hng c cn trung thnh vi ti khng, cn truynb mt thng ip ti tt c mi ngi, cn bn c nhiu sn phm...

Xin li, nhng i khng nhm!!! Bn khng thno t c tt c cc mc tiu nhvy

cng mt lc. Trn thc t, l nhng mc tiu hon ton khc nhau v c nhng m hnhkhc nhau cn p dng t c n. Nu bn cn lm Contest cho mt brand mi, bn cnchn ni dung n gin, d chi v mang tnh hi hc mt cht th cng tt. Bn cng c thng dng game, hoc lm cc mini-Contest. (xem phn Nguyn tc s6)

Nhng nu cn to ra Contest dng cuc thi tm ra ngi thng cuc (thi ch truynDoraemon chng hn), th ni dung ca cuc thi cn c kh cao hn mt cht khng giihn kh nng ngi chi.

Bn c l bao nhiu ... tin?

Nhiu ngi chn Social Media cho campaign ca mnh, vi l do l n r m li d viral. iuny khng sai, nhng khng hon ton ng. Thin h vn ni Khng c ba n tra minph l c l do ca thin h. Bn khng thno n gin lm mt campaign trn facebook, gilink trn Linkhay v Zingme, upload video-clip ln Youtube, SPAM khp cc din n bng nhiunickname khc nhau v ngi hy vng l n s viral. T chc campaign bt ku cng cnmt khon chi ph nht nh cho vic seeding v ty vo khon tin ny nhiu hay t m bnla chn hnh thc ph hp. V d nhhin nay, mua qung co trn Facebook l mt hng itt v c nhiu brand tn dng (v d nhommua.com).


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Nguyn tc s3 : Chn format ph hp cho Contest

Trong mt bi vit v Social Media Contest, tc gi Ben Pikering c a ra m hnh ConsumerEngagement Pyramid kh th v nhsau:

Trong trng hp ginh l bn lm hon ho tt c cc cng vic seeding, content cabn th v, vic qun l cng ng tt th khi kh ca Contest cng tng (do thay iformat), sngi tham gia s cng gim i, nhng lng tng tc ni chung s cng tng.

Vic to ra Contest l to ra mt cng ng thu nh. V vy, cng nh cc cng ng khc,nhng ngi tham gia Contest cng c chia thnh nhiu mc nh nhsau:

- Ngi xem (thng): Nhng ngi bit n Contest ca bn qua qung co,qua bn b, qua cc MXH khc. H xem, h nhn ngm, h tho lun vi bn b...nhng h khng tham gia. Sny c thchim 80-90% traffic ca Contest.

- Ngi tham gia: L nhng ngi c tng tc vi ngi chi ca bn. Lu y ngi tham gia khng ch l ngi d thi m cn l ngi bnh chn/bnh luncc bi thi, ngi chia s bi thi ln cc MXH/mi trng onine khc. y l mtng lc quan trng y s ph bin Contest ln cao nhng thng cc nggp ca h li b b qua, t c quan tm.

- Ngi chi (chng): L ngi trc tip tham gia Contest ca bn t u. Vicc Contest c format theo vng, nhng ngi ny b loi dn qua cc vng, nvng 2 hoc 3 c khi ch cn vi chc ngi. Nu bit tn dng tip nhng ngi b loi th h c th tr thnh nhng Ngi tham gia vng 2 v vng 3 rt tt, v


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h hiu format ca Contest v c thchia s cc bnh lun c cht lng cao linquan ti bi thi.

Nguyn tc s4 : To cng ng nn

Trc mi Contest, c bit l vi Contest qung co cho sn phm mi, cc Brand thngchy mt bc to cng ng nn (user-base). Th nhng trn Facebook, bc ny hay bBrand hoc ngi to Fan Page b qua.Nh m hnh Consumer Engagement Pyramid phn Nguyn tc s 3 pha trn ni,Sweepstakes - rt thm trng thng l phng php c c nhiu users nht to user-base. Mt trong nhng kiu sweepstakes n gin l: Click nt Like c c hi nhn qu. Quy l nhng qu c gi tr va phi, nhiu ngha, hp vi nhiu kiu ngi, s lng nhiunh v xem phim, v xem ca nhc, a CD. Sau khi chy Sweepstakes, bn thng s c mtuser-base khng ng. Mt cch tt lm bc ny l lin kt vi mt Online/Offline Idol hocmt Brand khc, sdng sn phm ca Brand ny lm gii thng tit kim chi ph v cngqung b cho nhau.

V d l Sweepstakes Campaign ca Nivea: Click like c c hi nhn v xem Rihana. Qua vicchy Sweeptakes ny, ci Nivea nhn c khng ch l s lng fan tng nhanh r rt (220230fan thi im ny), m cn l mt ngun thng tin khng l ca users (tn, tui, a ch, sin thoi, email...) m ngi lm marketing no cng thm mun vi chi ph b ra l kh thp(package qu thng gm: cp v xem Rihana trc tip, v my bay v khch sn, o T-shirtRihana..)iu bn cn lu campaign ca Nivea ny l: S lng fan ca Rihanna ln hn rt nhiuso vi ca Nivea v ti sao khng thchuyn i (convert) fan ca Rihanna sang lm fan caNivea?

Nguyn tc s5 : Hiu bn cht ca Facebook

Trc ht, xin a ra mt case study: Cuc thi Lm phim 48 gi ca t chc 48 Go Green (Fanpage Vit Nam: http://www.facebook.com/48hourfilmVN - Fan page ca t chc: http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878 )

Contest ny l cuc thi gia cc nhm lm phim, cc phim tham gia u l phim ngn, cquay, dng cnh, chnh sa v lm hu k trong 48 gi. Nhcc bn thy, kh ca cuc thil rt cao v lm phim, ngoi cc o c cn thit (y nhiu nhm ti gin ht c bngcch quay phim bng 5D Max II v chnh sa trn my tnh c nhn), cn c mt nhm thnh

vin c trnh , team work tt, tinh thn cao, kch bn th v... Vy nn, Fan page ca Contestkhng c nhiu ngi bit n. Nhng mi i tham gia u post bi thi ca mnh ln

Youtube hoc Facebook Video, ri dng chnh FacebookShare Video v ku gi bn b Like,bnh lun... Nhiu b phim trong s cng c vit bi gii thiu trn cc bo chnhthng (t Social Media ln ra Mass Media) nh cc phim ngn Tan hp Hp tan (http://www.youtube.com/watch?v=tmELSyhjSys) hay Siu trm nhang (http://www.youtube.com/watch?v=NYvTMn4CNMM). y, vic chia s v ku gi bn b Like khng vi phm quy nhca Facebook do cuc thi ny khng chm im bng cch m s lng Like ca mi bi thi.


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http://www.youtube.com/watch?v=NYvTMn4CNMMhttp://www.youtube.com/watch?v=NYvTMn4CNMMhttp://www.youtube.com/watch?v=NYvTMn4CNMMhttp://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/NIVEAusa?sk=app_129539993787479http://www.facebook.com/NIVEAusa?sk=app_129539993787479http://www.facebook.com/NIVEAusa?sk=app_129539993787479http://www.facebook.com/NIVEAusa?sk=app_129539993787479http://www.youtube.com/watch?v=NYvTMn4CNMMhttp://www.youtube.com/watch?v=NYvTMn4CNMMhttp://www.youtube.com/watch?v=NYvTMn4CNMMhttp://www.youtube.com/watch?v=NYvTMn4CNMMhttp://www.youtube.com/watch?v=tmELSyhjSyshttp://www.youtube.com/watch?v=tmELSyhjSyshttp://www.youtube.com/watch?v=tmELSyhjSyshttp://www.youtube.com/watch?v=tmELSyhjSyshttp://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/pages/48-Go-Green/185602098123537?v=app_4949752878http://www.facebook.com/48hourfilmVNhttp://www.facebook.com/48hourfilmVNhttp://www.facebook.com/NIVEAusa?sk=app_129539993787479http://www.facebook.com/NIVEAusa?sk=app_129539993787479


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y l mt v d v vic ng dng Facebook vo t chc Contest. Facebook l ni thng bo vni dung cuc thi v to viral, nhng ni dung chnh (nh, video clip, bi vit...) li khng ttrn Facebook. Tuy vy hiu qu v tng tc ca users l rt cao. L do y l g?

V bn cht, mng x hi Facebook l mt platform-nn cng ngh chia s ni dung. Hu

ht cc ng dng cng nhni dung chng ta chia s trn (link, nhc, video, tr chi...) ln tcc website bn ngoi chkhng phi Facebook. Facebook c nhim v chnh l qungb v (v tnh) viral ni dung .

V vy, tn dng ti a hiu qu truyn ming trn Facebook, cc bn khng nn ch nghn vic t chc Contest ti Facebook m c th t chc trn website khc ca chnh mnh,sau kch thch ngi chi dng Facebook + cc MXH khc nh (youtube, linkhay, zing..) chia s.

T chc Contest v Campaign trn MXH cn phi tn dng sc mnh ca cng ng bng cchkch thch (ngi dng ttm cch viral qua Facebook, ti post video ln youtube ri postni dung ngc li trn Facebook s c li cho chnh ti), chkhng phi bt buc (nh l

vic Ban t chc s h ho rng Hy tag bn b mnh i nhn thng no!)


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Website ring = Ni t chc Contest chnh thc, tt c cc thng tin, ni dung, bi thi u ccp nht qua y.

Website ngoi = Youtube, Zing, Linkhay, game platform... ni users gi bi thi gc ln, ripost ngc li facebook, viral ni dung ca mnh. Website ngoi cng c th l third-party app,

ni cung cp cc phn mm Vote trn Facebook nhWildfire.

Facebook = Ni lp Fan page, cp nht thng ip chnh/slogan v thng bo (ngi vit chorng Facebook khng ph hp vi nhng thng bo di dng, cng ngn cng d viral). ycng l ni ngi chi gi bi thi ca mnh ln chia s cho bn b (bi thi gc websitebn ngoi)

Nguyn tc s6 : Contest m khng phi l Contest

y, ngi mun ni thm v tnh hi hc cn c ca mt Contest. Nh phn tch trc, tnh hi hc ca mt cuc thi lunc cc ngi chi t v tr quan tm rt cao.

Vic t chc Contest cng cn ch n im ny. Tnh hi hc ca Contest ngoi cch thhin ni dung cn thng nm mt sim nhsau :

Contest m, ngi chi tsng to da trn ni dung ca mnh hoc khoe thnh qu camnh.

Contest di dng game hoc nhng game. (**) Contest i km cc mini-Contest.

VContest di dng m, nhng cuc thi sng to nh hay video c li thnhiu hn, vngi chi cn vn dng tr sng to ca mnh. Ngoi ra, c nhng Contest kiu tm ng, gii... cng nn c ch p dng.

i vi Contest di dng game hoc nhng game (** - Game y c th ch l mtapp rt nh) c mt case study rt hay ca Lancome - House of Color - campaign qung b chosn phm mu mt ca h. Campaign ny khng phi Contest, nhng l mt v d hay v victo user-base qua ng dng game/app cng nh khin ngi dng thy thoi mi khi n nt

like v shop.Trong campaign ny, Lancome build mt App nh trn Facebook m ngi dng nu munsdng s phi tr thnh Fans ca Lancome. Sau h c thupload nh hoc dng chnhFacebook Profile Picture ca h, sa tm nh v kiu mt ca mnh cho ng . Tip theo, h cthpost nh va chnh sa ln Facebook khoe hng nhng quan trng nht y l vic

click nt Shop ng

i dng c th

mua chnh sn ph

m h

va th

trn b

cnh c

a h

.Sau khi chy campaign ny, hin ti Fan Page ca Lancome c 364122 Fans, App c 9754

Active Users (C th con sny khng n tng vi nhiu ngi, nhng nu bn tng tmcch xy dng mt cng ng trn Facebook hoc ang tm mt tng v Campaign p vr th y l mt idea tt).

i vi Contest i km cc Mini-Contest, nh ni trn th Ngi tham gia l ng lcquan trng y Contest ln cao, nhng thng cc ng gp ca h li b b qua v Nu


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http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792http://www.facebook.com/lancome?sk=app_157327907656792


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bit tn dng tip nhng ngi b loi th h c thtr thnh nhng Ngi tham gia vng2 v vng 3 rt tt, v h hiu format ca Contest... Do vy, mt trong nhng cch thu httr li nhng ngi b loi cc vng tip theo Contest l t chc cc mini-Contest i km.Mini-Contest khng nht thit lin quan n ni dung Contest chnh, nhng nn mang tnh hihc v d tham gia, c phn thng cho tt c mi ngi (kc nhng ngi vote vng

trc), u tin cho ngi chi v b loi. V d nh ngi on trng ngi chi s vtqua vng 1 v s vote, bi thi no xut sc nht trong cc bi thi b loi , hay k cnhng mini-Contest c v ch lin quan g nh chp mn hnh Facebook status hay ho nhttrong ngy. Cc Contest ny nn t chc nhanh, trong 1-2 ngy, phn thng trao ngay, xenk gia cc vng vi nhau ngi dng khng phi chi kt qu Contest chnh qu luv ... bi mt.

ng ngi t chc cc Contest nh v min ph. y mi l ng lc ngi dng tng tcvi bn. Nu ngi ch idea v trin khai mt Contest ln, bn s b qua rt nhiu c hi khc.

Nguyn tc s7 : Hy ch v kinh ph

y, ngi vit mun c bit nhn mnh ti kinh ph khi t chc mt online Contest. S cbn phn bin rng, c nhng Contest nhCuc thi lm truyn Doraemon ch(http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272 ) rt thnhcng m h ch tn xu no c. iu ny dn ti kt lun l lm Contest trn Facebook th cng phi b tin nhng vn thnh cng c. Nhng bn nn xt n mt siu kin sau:

- y l mt non-profit Fan Page chkhng phi l ca mt Brand. Contest ca h cngthuc dng non-profit. Nn vic h khng c chi ph cho Contest l ng nhin.

- Contest dng non-profit nh thny cn c mt u im l c cc t quy tc (khng snh hng n brand, t b kim duyt, khng s vi phm bn quyn khi sdng hnh

nh ca Doraemon..). Vy nn ngi tham gia c tha sc sng to v dng nhngt lng m bnh thng khng c sdng.

- Contest ny bt ngun tmt internet meme ni ting l ChDoraemon, thi imhin ti l mt tro lu cc hot Vit Nam. Thm na, trc khi t chc th Fan Page/Group lin quan ti vic ch truyn Doraemon c cng ng (user-base) cc ln.Contest li rt vui, d tham gia, ph hp s thch nhiu ngi, t 2/3 tiu chun chovic tham gia Contest nh nu nn vic Contest thnh cng cng d hiu.

- Ngoi ra, yu t phi li nhun cng l mt yu t cn ch . Ngi chi s rt thoimi khi tham gia cc Contest phi li nhun ca cc t chc phi li nhun. Nhng nuc yu t tin hay gii thng vt cht hay do cng ty ABC t chc li l chuynkhc ... H s cn nhc rt k khi tham gia hay khng. Nhiu khi tin li l mt tr ngiv rt nhiu ngi chi c th s ngh rng Gii thng ln th ny t hn c nhiungi chuyn nghip tham gia, mnh lm sao m thi u bng h!!! Thi, thch lmnhng ch xem thi chkhng tham gia


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http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272http://www.facebook.com/media/set/?set=a.179442368774641.61543.171619392890272


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Vy nn, kt lun chng ta c thrt ra y l c user-base tt v ni dung Contest th v lmt cch cc tt gim chi ph cho vic t chc Contest, chkhng phi C tchc trnFacebook l s thnh cng v khng tn tin.

Nguyn tc s0 : Quan im c nhn v ngi chi v format

Nguyn tc s 0 l khng c nguyn tc, hy dnh ch cho s sng to ca bn thn.Nhng nu bn mun thnghe li gi ca ngi vit th di y l hai li gi :

1.Ph n l ng lc

Nu mun tchc mt Contest, bn nn chn ph n.

Vn trong cuc iu tra c nhn ca ngi vit, ph n lun l i tng tham gia Contestchnh: H dnh nhiu thi gian hn cho vic tm kim gii thng hoc coupon, h tham giacc MXH nhiu hn, h trao i nhiu hn, h chng tham gia Contest hn, h c th sn


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sng ku gi tt c bn b vo vote cho mnh ch khng ngng ngng ngi ngp nhnng.... V quan trng l: Ph ntham gia th mi d dng li ko c n ng tham gia cng.

C th thy im ny cc photo Contest: ph n lun l ngi up nh u tin v tham gianhit tnh nht, sau y n ng s ch v vo vote, chia s, ku gi mi ngi gip cho

thn tng ca mnh. Ngay c nhng Contest m nhc trn sannhac.com (project ngi vit- Duy on tng tham gia lm Product Manager) cng c hin tng nhvy.Khi ch n i tng tham gia l ph n ri, chng ta c thngh ti bc tip theo lchn Photo (nh) lm format cho Contest.2.Nhn mnh vo Photo

Theo quan im c nhn, Facebook l ni c thng dng t chc cc campaign lin quan nPhoto rt tt.

L do u tin: Photo l ng dng nn tng ca Facebook nn cc tnh nng lin quan n

Photo c Facebook h tr rt tt, c hi c ln newsfeed rt cao.

L do thhai: Lng ngi dng Photo trn facebook l khng l, v phn ln l ph n. Nubn t chc mt Contest th nn lu n im ny.

Tnh n cui nm 2010, c ti 60 t bc nh c ngi dng ti ln Facebook

S lng nh ngii ti ln v c tag nhiu gp i nam gii. nh ca h lun c ch

nhiu hn, mt trong nhiu l do gii thch v vic h lun c nhiu bn b hn nam gii.


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38/48

Ngun: gafin.vn


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http://gafin.vn/20110531105516285p0c40/facebook-photos-va-nhung-con-so-thong-ke-thu-vi.htmhttp://gafin.vn/20110531105516285p0c40/facebook-photos-va-nhung-con-so-thong-ke-thu-vi.htm


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Khuyn ngh v phn Contest

Qua nhng nghin cu trn, chng ta c th thy Facebook vn l mt ni tim nng ngdng t chc cc Contest. Lm nhng Contest ny thc ra khng qu kh nhng khng thlmqua loa, cn phi hp vi nhiu th thut marketing cng nhwebsite khc. Nhng nghin cu

c nhn ny c thng, c thsai nhng hy vng gip cho cc Contest t chc sau ny trnFacebook c c nhiu kt qu thnh cng hn. Trong thi gian ti, ngi vit hy vng ccnhn hng Vit nam s ch hn ti Social Media v MXH trong k hoch qung co camnh, ng dng hp lchng ta c nhiu case study ng hc hi hn chkhng phi nhn/copy mt cch c hc cc case study nc ngoi nhhin nay.


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Tc gi

Nguyn Thnh Long

VP ofePi Tech Inc. - Social Media Diggerhttp://baomoi.comhttp://buzz.tl/me

on Duy

Product Manager at Peacesoft - Social Media Consultant

http://www.facebook.com/doanduyhttp://www.twitter/icememine

http://linkhay.com/u/Icehttp://vn.linkedin.com/in/duydoan


Trang 40/48
http://vn.linkedin.com/in/duydoanhttp://vn.linkedin.com/in/duydoanhttp://linkhay.com/u/Icehttp://linkhay.com/u/Icehttp://www.twitter/icememinehttp://www.twitter/icememinehttp://www.facebook.com/doanduyhttp://www.facebook.com/doanduyhttp://buzz.tl/mehttp://buzz.tl/mehttp://baomoi.com/http://baomoi.com/


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Tn Slng fans (*) a ch

Tp ch BP CI 8183 http://www.facebook.com/tapchibapcai

Tiki.vn 8223 http://www.facebook.com/tiki.vn

Yen Cafe 8335 http://www.facebook.com/yencafe

R M - VTV3 8356 http://www.facebook.com/pages/%C4%90%E1%BB%93-R%C3%AA-M%C3%AD-VTV3/98279303262

Bee Team - Bit i ongsnh

8951 http://www.facebook.com/biet.doi.ong.sanh

Webtretho 9156 http://www.facebook.com/webtretho.vietnam

FPT 9190 http://www.facebook.com/fptcorp

C ph G7 9241 http://www.facebook.com/capheG7

AnyArena.com 9354 http://www.facebook.com/AnyArena

Guitar m ht 9412 http://www.facebook.com/guitardemhat

Dnh cho qu ng 9498 http://www.facebook.com/danhchoquyong

Kokotaru - ngi nh nh 9639 http://www.facebook.com/kokotaru

Yu thin nhin (THMilk)

10374 http://www.facebook.com/yeuthiennhien

Bng Kiu 10580 http://www.facebook.com/BangKieuOfficialPage

Bng 24H 11176 http://www.facebook.com/bongda24

Hc cng b 11433 http://www.facebook.com/hoccungbe

Belvedere Vodka VN 11907 http://www.facebook.com/belvederevodkavietnam

Nht K 2.0 11923 http://www.facebook.com/nhatky2.0

Bc Tng 12023 http://www.facebook.com/buctuong

Trnh Cng Sn 12156 http://www.facebook.com/pages/Tr%E1%BB%8Bnh-C%C3%B4ng-S%C6%A1n-Trinh-Cong-Son/42062419372

Th gii truyn tranh 12332 http://www.facebook.com/thegioitruyentranh

Tindonham.com 12582 http://www.facebook.com/loantin

VietLinked 12773 http://www.facebook.com/pages/VietLinked/130578389312

36pho.vn 12807 http://www.facebook.com/36pho

Nguyn Nht nh 13579 http://www.facebook.com/pages/Nguy%C3%AA%CC%83n-Nh%C3%A2%CC%A3t-A%CC%81nh/136252961060


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http://www.facebook.com/pages/Nguy%C3%AA%CC%83n-Nh%C3%A2%CC%A3t-A%CC%81nh/136252961060http://www.facebook.com/pages/Nguy%C3%AA%CC%83n-Nh%C3%A2%CC%A3t-A%CC%81nh/136252961060http://www.facebook.com/pages/Nguy%C3%AA%CC%83n-Nh%C3%A2%CC%A3t-A%CC%81nh/136252961060http://www.facebook.com/pages/Nguy%C3%AA%CC%83n-Nh%C3%A2%CC%A3t-A%CC%81nh/136252961060http://www.facebook.com/36phohttp://www.facebook.com/36phohttp://www.facebook.com/pages/VietLinked/130578389312http://www.facebook.com/pages/VietLinked/130578389312http://www.facebook.com/loantinhttp://www.facebook.com/loantinhttp://www.facebook.com/thegioitruyentranhhttp://www.facebook.com/thegioitruyentranhhttp://www.facebook.com/pages/Tr%E1%BB%8Bnh-C%C3%B4ng-S%C6%A1n-Trinh-Cong-Son/42062419372http://www.facebook.com/pages/Tr%E1%BB%8Bnh-C%C3%B4ng-S%C6%A1n-Trinh-Cong-Son/42062419372http://www.facebook.com/pages/Tr%E1%BB%8Bnh-C%C3%B4ng-S%C6%A1n-Trinh-Cong-Son/42062419372http://www.facebook.com/pages/Tr%E1%BB%8Bnh-C%C3%B4ng-S%C6%A1n-Trinh-Cong-Son/42062419372http://www.facebook.com/buctuonghttp://www.facebook.com/buctuonghttp://www.facebook.com/nhatky2.0http://www.facebook.com/nhatky2.0http://www.facebook.com/belvederevodkavietnamhttp://www.facebook.com/belvederevodkavietnamhttp://www.facebook.com/hoccungbehttp://www.facebook.com/hoccungbehttp://www.facebook.com/bongda24http://www.facebook.com/bongda24http://www.facebook.com/BangKieuOfficialPagehttp://www.facebook.com/BangKieuOfficialPagehttp://www.facebook.com/yeuthiennhienhttp://www.facebook.com/yeuthiennhienhttp://www.facebook.com/kokotaruhttp://www.facebook.com/kokotaruhttp://www.facebook.com/danhchoquyonghttp://www.facebook.com/danhchoquyonghttp://www.facebook.com/guitardemhathttp://www.facebook.com/guitardemhathttp://www.facebook.com/AnyArenahttp://www.facebook.com/AnyArenahttp://www.facebook.com/capheG7http://www.facebook.com/capheG7http://www.facebook.com/fptcorphttp://www.facebook.com/fptcorphttp://www.facebook.com/webtretho.vietnamhttp://www.facebook.com/webtretho.vietnamhttp://www.facebook.com/biet.doi.ong.sanhhttp://www.facebook.com/biet.doi.ong.sanhhttp://www.facebook.com/pages/%C4%90%E1%BB%93-R%C3%AA-M%C3%AD-VTV3/98279303262http://www.facebook.com/pages/%C4%90%E1%BB%93-R%C3%AA-M%C3%AD-VTV3/98279303262http://www.facebook.com/pages/%C4%90%E1%BB%93-R%C3%AA-M%C3%AD-VTV3/98279303262http://www.facebook.com/pages/%C4%90%E1%BB%93-R%C3%AA-M%C3%AD-VTV3/98279303262http://www.facebook.com/yencafehttp://www.facebook.com/yencafehttp://www.facebook.com/tiki.vnhttp://www.facebook.com/tiki.vnhttp://www.facebook.com/tapchibapcaihttp://www.facebook.com/tapchibapcai


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Ngh PG 13632 http://www.facebook.com/nghepg

Hi nhng ngi yuguitar

13642 http://www.facebook.com/toiyeuguitar

Xone FM 13738 http://www.facebook.com/xonefm

World of InstrumentalMusic

14125 http://www.facebook.com/WOIM.FB

Dell Vietnam 14613 http://www.facebook.com/dellvietnam

HaKins world 14944 http://www.facebook.com/hakinpage

Vietnam Airlines 15057 http://www.facebook.com/pages/Vietnam-Airlines/105288852858295

Pantene Vietnam 15118 http://www.facebook.com/PanteneVietnam

KFC VN 15262 http://www.facebook.com/KFCVietnam

th truyn thng 15358 http://www.facebook.com/pages/%C4%90%C3%B4-th%E1%BB%8B-Truy%E1%BB%81n-Th%C3%B4ng/132759403431414

Cungmua.com 15385 http://www.facebook.com/cungmuachamcom

H Ngc H 15407 http://www.facebook.com/pages/H%E1%BB%93-Ng%E1%BB%8Dc-H%C3%A0/98149567020

Alexis - Photographer 15618 http://www.facebook.com/pages/ALEXIS-Photographer/111306982169

Trn Vn Anh 16011 http://www.facebook.com/pages/Tran-Van-Anh/66250427080

Con ph ca schthc

16061 http://www.facebook.com/conphocuasudichthuc

Vn Mai Hng 16815 http://www.facebook.com/pages/V%C4%83n-Mai-H%C6%B0%C6%A1ng/101635296572273

Blog Vietnamnet 17080 http://www.facebook.com/pages/BlogViet-Vietnamnet/125699197720

Ho Chi Minh City 17272 http://www.facebook.com/HCM.City

Nipon - Bo v nginh chung

17782 http://www.facebook.com/baovengoinhachung

Phng Vy 18124 http://www.facebook.com/idolphuongvy

Ti thch c sch 19683 http://www.facebook.com/toithichdocsach

Thoitranghanghieu.com 19717 http://www.facebook.com/hanghieu


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http://www.facebook.com/hanghieuhttp://www.facebook.com/hanghieuhttp://www.facebook.com/toithichdocsachhttp://www.facebook.com/toithichdocsachhttp://www.facebook.com/idolphuongvyhttp://www.facebook.com/idolphuongvyhttp://www.facebook.com/baovengoinhachunghttp://www.facebook.com/baovengoinhachunghttp://www.facebook.com/HCM.Cityhttp://www.facebook.com/HCM.Cityhttp://www.facebook.com/pages/BlogViet-Vietnamnet/125699197720http://www.facebook.com/pages/BlogViet-Vietnamnet/125699197720http://www.facebook.com/pages/BlogViet-Vietnamnet/125699197720http://www.facebook.com/pages/BlogViet-Vietnamnet/125699197720http://www.facebook.com/pages/V%C4%83n-Mai-H%C6%B0%C6%A1ng/101635296572273http://www.facebook.com/pages/V%C4%83n-Mai-H%C6%B0%C6%A1ng/101635296572273http://www.facebook.com/pages/V%C4%83n-Mai-H%C6%B0%C6%A1ng/101635296572273http://www.facebook.com/pages/V%C4%83n-Mai-H%C6%B0%C6%A1ng/101635296572273http://www.facebook.com/conphocuasudichthuchttp://www.facebook.com/conphocuasudichthuchttp://www.facebook.com/pages/Tran-Van-Anh/66250427080http://www.facebook.com/pages/Tran-Van-Anh/66250427080http://www.facebook.com/pages/ALEXIS-Photographer/111306982169http://www.facebook.com/pages/ALEXIS-Photographer/111306982169http://www.facebook.com/pages/ALEXIS-Photographer/111306982169http://www.facebook.com/pages/ALEXIS-Photographer/111306982169http://www.facebook.com/pages/H%E1%BB%93-Ng%E1%BB%8Dc-H%C3%A0/98149567020http://www.facebook.com/pages/H%E1%BB%93-Ng%E1%BB%8Dc-H%C3%A0/98149567020http://www.facebook.com/pages/H%E1%BB%93-Ng%E1%BB%8Dc-H%C3%A0/98149567020http://www.facebook.com/pages/H%E1%BB%93-Ng%E1%BB%8Dc-H%C3%A0/98149567020http://www.facebook.com/cungmuachamcomhttp://www.facebook.com/cungmuachamcomhttp://www.facebook.com/pages/%C4%90%C3%B4-th%E1%BB%8B-Truy%E1%BB%81n-Th%C3%B4ng/132759403431414http://www.facebook.com/pages/%C4%90%C3%B4-th%E1%BB%8B-Truy%E1%BB%81n-Th%C3%B4ng/132759403431414http://www.facebook.com/pages/%C4%90%C3%B4-th%E1%BB%8B-Truy%E1%BB%81n-Th%C3%B4ng/132759403431414http://www.facebook.com/pages/%C4%90%C3%B4-th%E1%BB%8B-Truy%E1%BB%81n-Th%C3%B4ng/132759403431414http://www.facebook.com/pages/%C4%90%C3%B4-th%E1%BB%8B-Truy%E1%BB%81n-Th%C3%B4ng/132759403431414http://www.facebook.com/pages/%C4%90%C3%B4-th%E1%BB%8B-Truy%E1%BB%81n-Th%C3%B4ng/132759403431414http://www.facebook.com/KFCVietnamhttp://www.facebook.com/KFCVietnamhttp://www.facebook.com/PanteneVietnamhttp://www.facebook.com/PanteneVietnamhttp://www.facebook.com/pages/Vietnam-Airlines/105288852858295http://www.facebook.com/pages/Vietnam-Airlines/105288852858295http://www.facebook.com/pages/Vietnam-Airlines/105288852858295http://www.facebook.com/pages/Vietnam-Airlines/105288852858295http://www.facebook.com/hakinpagehttp://www.facebook.com/hakinpagehttp://www.facebook.com/dellvietnamhttp://www.facebook.com/dellvietnamhttp://www.facebook.com/WOIM.FBhttp://www.facebook.com/WOIM.FBhttp://www.facebook.com/xonefmhttp://www.facebook.com/xonefmhttp://www.facebook.com/toiyeuguitarhttp://www.facebook.com/toiyeuguitarhttp://www.facebook.com/nghepghttp://www.facebook.com/nghepg


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Robbey 20212 http://www.facebook.com/robbeypage

Ti yu sc khe 20252 http://www.facebook.com/toiyeusuckhoe

K nng sng cho trnh 20582 http://www.facebook.com/kynangsongchotrenho

Autonet 20713 http://www.facebook.com/autonetvietnam

DOCO Conuts & Coffee 20838 http://www.facebook.com/docodonuts

GatherUp.vn 21062 http://www.facebook.com/gatherup

AVIDA SPA 21386 http://www.facebook.com/AVIDA.SPA

Mr.Lee 23504 http://www.facebook.com/mrleestudio

Ht T Nhin 24468 http://www.facebook.com/hattunhien

H Ni Ph 24544 http://www.facebook.com/hanoipho

Cosmo Vit Nam 24881 http://www.facebook.com/pages/Cosmo-Vietnam/119418318089806

Hotdeal HCM 25117 http://www.facebook.com/Hotdeal.hochiminh

Coverse Vit Nam 25436 http://www.facebook.com/converse.vietnam

HTC Vit Nam 25782 http://www.facebook.com/htcvietnam

Honda - 12 c tnh 26055 http://www.facebook.com/12catinh

Sannhac.com 26222 http://www.facebook.com/pages/SanNhaccom/39582032863

o Thun 26489 http://www.facebook.com/aothun

Beat.vn 26812 http://www.facebook.com/Beat.vn

FB Studio 27109 http://www.facebook.com/FBStudio

Phong Cch YO 27471 http://www.facebook.com/PhongCachYo

Xm Nhip nh 27520 http://www.facebook.com/pages/X%C3%93M-Nhi%E1%BA%BFp-%E1%BA%A2nh/127196067585

Ebook For You 29509 http://www.facebook.com/ebook4u

Ci Xng Shop 29766 http://www.facebook.com/coixuongshopfans

Ci Ln i 30464 http://www.facebook.com/cuoilendi

Linksys.vn 30746 http://www.facebook.com/linksys.vn

Socbay iMedia 311167 http://www.facebook.com/SocbayiMedia


Trang 44/48
http://www.facebook.com/SocbayiMediahttp://www.facebook.com/SocbayiMediahttp://www.facebook.com/linksys.vnhttp://www.facebook.com/linksys.vnhttp://www.facebook.com/cuoilendihttp://www.facebook.com/cuoilendihttp://www.facebook.com/coixuongshopfanshttp://www.facebook.com/coixuongshopfanshttp://www.facebook.com/ebook4uhttp://www.facebook.com/ebook4uhttp://www.facebook.com/pages/X%C3%93M-Nhi%E1%BA%BFp-%E1%BA%A2nh/127196067585http://www.facebook.com/pages/X%C3%93M-Nhi%E1%BA%BFp-%E1%BA%A2nh/127196067585http://www.facebook.com/pages/X%C3%93M-Nhi%E1%BA%BFp-%E1%BA%A2nh/127196067585http://www.facebook.com/pages/X%C3%93M-Nhi%E1%BA%BFp-%E1%BA%A2nh/127196067585http://www.facebook.com/PhongCachYohttp://www.facebook.com/PhongCachYohttp://www.facebook.com/FBStudiohttp://www.facebook.com/FBStudiohttp://www.facebook.com/Beat.vnhttp://www.facebook.com/Beat.vnhttp://www.facebook.com/aothunhttp://www.facebook.com/aothunhttp://www.facebook.com/pages/SanNhaccom/39582032863http://www.facebook.com/pages/SanNhaccom/39582032863http://www.facebook.com/12catinhhttp://www.facebook.com/12catinhhttp://www.facebook.com/htcvietnamhttp://www.facebook.com/htcvietnamhttp://www.facebook.com/converse.vietnamhttp://www.facebook.com/converse.vietnamhttp://www.facebook.com/Hotdeal.hochiminhhttp://www.facebook.com/Hotdeal.hochiminhhttp://www.facebook.com/pages/Cosmo-Vietnam/119418318089806http://www.facebook.com/pages/Cosmo-Vietnam/119418318089806http://www.facebook.com/pages/Cosmo-Vietnam/119418318089806http://www.facebook.com/pages/Cosmo-Vietnam/119418318089806http://www.facebook.com/hanoiphohttp://www.facebook.com/hanoiphohttp://www.facebook.com/hattunhienhttp://www.facebook.com/hattunhienhttp://www.facebook.com/mrleestudiohttp://www.facebook.com/mrleestudiohttp://www.facebook.com/AVIDA.SPAhttp://www.facebook.com/AVIDA.SPAhttp://www.facebook.com/gatheruphttp://www.facebook.com/gatheruphttp://www.facebook.com/docodonutshttp://www.facebook.com/docodonutshttp://www.facebook.com/autonetvietnamhttp://www.facebook.com/autonetvietnamhttp://www.facebook.com/kynangsongchotrenhohttp://www.facebook.com/kynangsongchotrenhohttp://www.facebook.com/toiyeusuckhoehttp://www.facebook.com/toiyeusuckhoehttp://www.facebook.com/robbeypagehttp://www.facebook.com/robbeypage


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Quch i Ca Group 31856 http://www.facebook.com/quachdaica.biz

Du lch - Pht 31924 http://www.facebook.com/chudu

Quang L 32086 http://www.facebook.com/QuangLeOfficialPage

NhacCuaTui.com 34711 http://www.facebook.com/pages/NhacCuaTuicom/108018461806

Ti ti gii 35412 http://www.facebook.com/toitaigioi

VnRock.com 35972 http://www.facebook.com/vnrockfans

c sch 37126 http://www.facebook.com/docsach

Hi nhng ngi cngngy sinh

39687 http://www.facebook.com/hoicungngaysinh

Hi nhng ngi thchchp nh 41043 http://www.facebook.com/hoianh

Suboi 42490 http://www.facebook.com/pages/Suboi/228500895181

Mi tin nhn l mt knim

44516 http://www.facebook.com/moitinnhanlamotkiniem

ACET 45117 http://www.facebook.com/acetvn

Qun om m 47374 http://www.facebook.com/quydendomdom

ENCI English 47988 http://www.facebook.com/Enci.English

Lam Trng 48412 http://www.facebook.com/tieulamtruong

a im n Ung 50034 http://www.facebook.com/DiaDiemAnUong

Yeah1 TV 50997 http://www.facebook.com/yeah1tv

Vietnam Idol 53848 http://www.facebook.com/Vietnam.Idol.Show

Ti thch ng 53885 http://www.facebook.com/toithichngu

Truyn rt ngn 54594 http://www.facebook.com/truyenratngan

Ci v bng 54779 http://www.facebook.com/cuoivobung

Nhan sc c hn, thon v bin

54957 http://www.facebook.com/nhansac.thudoan

Jenifer Phm 57077 http://www.facebook.com/pages/Jennifer-Pham/86762055070

Gio s Xoay 57378 http://www.facebook.com/giaosuxoay

Ghin Cafe 58024 http://www.facebook.com/GhienCaPhe


Trang 45/48
http://www.facebook.com/GhienCaPhehttp://www.facebook.com/GhienCaPhehttp://www.facebook.com/giaosuxoayhttp://www.facebook.com/giaosuxoayhttp://www.facebook.com/pages/Jennifer-Pham/86762055070http://www.facebook.com/pages/Jennifer-Pham/86762055070http://www.facebook.com/nhansac.thudoanhttp://www.facebook.com/nhansac.thudoanhttp://www.facebook.com/cuoivobunghttp://www.facebook.com/cuoivobunghttp://www.facebook.com/truyenratnganhttp://www.facebook.com/truyenratnganhttp://www.facebook.com/toithichnguhttp://www.facebook.com/toithichnguhttp://www.facebook.com/Vietnam.Idol.Showhttp://www.facebook.com/Vietnam.Idol.Showhttp://www.facebook.com/yeah1tvhttp://www.facebook.com/yeah1tvhttp://www.facebook.com/DiaDiemAnUonghttp://www.facebook.com/DiaDiemAnUonghttp://www.facebook.com/tieulamtruonghttp://www.facebook.com/tieulamtruonghttp://www.facebook.com/Enci.Englishhttp://www.facebook.com/Enci.Englishhttp://www.facebook.com/quydendomdomhttp://www.facebook.com/quydendomdomhttp://www.facebook.com/acetvnhttp://www.facebook.com/acetvnhttp://www.facebook.com/moitinnhanlamotkiniemhttp://www.facebook.com/moitinnhanlamotkiniemhttp://www.facebook.com/pages/Suboi/228500895181http://www.facebook.com/pages/Suboi/228500895181http://www.facebook.com/hoianhhttp://www.facebook.com/hoianhhttp://www.facebook.com/hoicungngaysinhhttp://www.facebook.com/hoicungngaysinhhttp://www.facebook.com/docsachhttp://www.facebook.com/docsachhttp://www.facebook.com/vnrockfanshttp://www.facebook.com/vnrockfanshttp://www.facebook.com/toitaigioihttp://www.facebook.com/toitaigioihttp://www.facebook.com/pages/NhacCuaTuicom/108018461806http://www.facebook.com/pages/NhacCuaTuicom/108018461806http://www.facebook.com/pages/NhacCuaTuicom/108018461806http://www.facebook.com/pages/NhacCuaTuicom/108018461806http://www.facebook.com/QuangLeOfficialPagehttp://www.facebook.com/QuangLeOfficialPagehttp://www.facebook.com/chuduhttp://www.facebook.com/chuduhttp://www.facebook.com/quachdaica.bizhttp://www.facebook.com/quachdaica.biz


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Minh Hng 58884 http://www.facebook.com/pages/Minh-Hang/194053546124

Hoa Hc Tr Magazine 60868 http://www.facebook.com/hoahoctro.vn

Don 64311 http://www.facebook.com/donnguyenfc

Green Peace VN 66481 http://www.facebook.com/Greenpeace.Vietnam

Nhommua.com 71927 http://www.facebook.com/pages/Nh%C3%B3mMua/150063235035057

Vinabook 73068 http://www.facebook.com/vinabook

Tp ch Chim Ln 74625 http://www.facebook.com/TapChiChimLon

Hanoi Tattoo Club 78209 http://www.facebook.com/hanoitattooclub

Alehap.vn 79219 http://www.facebook.com/alehap.vn

Hi ch truynDoraemon

79900 http://www.facebook.com/chetruyen

2! Idol Show 82461 http://www.facebook.com/2idolshow

Yan TV 82721 http://www.facebook.com/yantv

Thay li mun ni 83089 http://www.facebook.com/pages/Thay-l%E1%BB%9Di-mu%E1%BB%91n-n%C3%B3i/10150153637275305

Mr Du Ty 83990 http://www.facebook.com/mrdautay

Mua Chung 88041 http://www.facebook.com/MuaChung

Qung Co 80878 http://www.facebook.com/dichvuquangcao

M Tm 90131 http://www.facebook.com/mytamentertainment

Wonder Design 91133 http://www.facebook.com/Wonder.Design

Quick & Snow Show 91292 http://www.facebook.com/quicksnow

M l tt c 92709 http://www.facebook.com/MELATATCA

Hi c Thn 93319 http://www.facebook.com/hoidocthan

1 triu ch k cho nn

nhn da cam

98916 http://www.facebook.com/ChungSuc

Mai Phng Thy 102231 http://www.facebook.com/maiphuongthuy.info

Language Link 109440 http://www.facebook.com/LanguageLink

Knh 14 119698 http://www.facebook.com/Kenh14ChannelForTeens

Nhng cu ni bt h 122311 http://www.facebook.com/nhungcaunoibathu


Trang 46/48
http://www.facebook.com/nhungcaunoibathuhttp://www.facebook.com/nhungcaunoibathuhttp://www.facebook.com/Kenh14ChannelForTeenshttp://www.facebook.com/Kenh14ChannelForTeenshttp://www.facebook.com/LanguageLinkhttp://www.facebook.com/LanguageLinkhttp://www.facebook.com/maiphuongthuy.infohttp://www.facebook.com/maiphuongthuy.infohttp://www.facebook.com/ChungSuchttp://www.facebook.com/ChungSuchttp://www.facebook.com/hoidocthanhttp://www.facebook.com/hoidocthanhttp://www.facebook.com/MELATATCAhttp://www.facebook.com/MELATATCAhttp://www.facebook.com/quicksnowhttp://www.facebook.com/quicksnowhttp://www.facebook.com/Wonder.Designhttp://www.facebook.com/Wonder.Designhttp://www.facebook.com/mytamentertainmenthttp://www.facebook.com/mytamentertainmenthttp://www.facebook.com/dichvuquangcaohttp://www.facebook.com/dichvuquangcaohttp://www.facebook.com/MuaChunghttp://www.facebook.com/MuaChunghttp://www.facebook.com/mrdautayhttp://www.facebook.com/mrdautayhttp://www.facebook.com/pages/Thay-l%E1%BB%9Di-mu%E1%BB%91n-n%C3%B3i/10150153637275305http://www.facebook.com/pages/Thay-l%E1%BB%9Di-mu%E1%BB%91n-n%C3%B3i/10150153637275305http://www.facebook.com/pages/Thay-l%E1%BB%9Di-mu%E1%BB%91n-n%C3%B3i/10150153637275305http://www.facebook.com/pages/Thay-l%E1%BB%9Di-mu%E1%BB%91n-n%C3%B3i/10150153637275305http://www.facebook.com/yantvhttp://www.facebook.com/yantvhttp://www.facebook.com/2idolshowhttp://www.facebook.com/2idolshowhttp://www.facebook.com/chetruyenhttp://www.facebook.com/chetruyenhttp://www.facebook.com/alehap.vnhttp://www.facebook.com/alehap.vnhttp://www.facebook.com/hanoitattooclubhttp://www.facebook.com/hanoitattooclubhttp://www.facebook.com/TapChiChimLonhttp://www.facebook.com/TapChiChimLonhttp://www.facebook.com/vinabookhttp://www.facebook.com/vinabookhttp://www.facebook.com/pages/Nh%C3%B3mMua/150063235035057http://www.facebook.com/pages/Nh%C3%B3mMua/150063235035057http://www.facebook.com/pages/Nh%C3%B3mMua/150063235035057http://www.facebook.com/pages/Nh%C3%B3mMua/150063235035057http://www.facebook.com/Greenpeace.Vietnamhttp://www.facebook.com/Greenpeace.Vietnamhttp://www.facebook.com/donnguyenfchttp://www.facebook.com/donnguyenfchttp://www.facebook.com/hoahoctro.vnhttp://www.facebook.com/hoahoctro.vnhttp://www.facebook.com/pages/Minh-Hang/194053546124http://www.facebook.com/pages/Minh-Hang/194053546124


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Ti ght thuc l 122718 http://www.facebook.com/toighetthuocla

Hc ting Anh min ph 151763 http://www.facebook.com/hocanhvan

Go 152802 http://www.facebook.com/vuphuongthanh

-r-mn 187749 http://www.facebook.com/DoremonVietnam

Rp chiu phim 226181 http://www.facebook.com/rapphim

Din n 277136 http://www.facebook.com/2forum

VN Travel 290172 http://www.facebook.com/vntravel

Nht K 551741 http://www.facebook.com/nhatky

(*) : s liu vs lng f ns tnh ti thiim 30May2011


Trang 47/48
http://www.facebook.com/nhatkyhttp://www.facebook.com/nhatkyhttp://www.facebook.com/vntravelhttp://www.facebook.com/vntravelhttp://www.facebook.com/2forumhttp://www.facebook.com/2forumhttp://www.facebook.com/rapphimhttp://www.facebook.com/rapphimhttp://www.facebook.com/DoremonVietnamhttp://www.facebook.com/DoremonVietnamhttp://www.facebook.com/vuphuongthanhhttp://www.facebook.com/vuphuongthanhhttp://www.facebook.com/hocanhvanhttp://www.facebook.com/hocanhvanhttp://www.facebook.com/toighetthuoclahttp://www.facebook.com/toighetthuocla


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Ph lc B : Ti liu tham kho

1. The Facebook Blog : http://blog.facebook.com/2. The Unofficial Facebook Resource : http://www.allfacebook.com/3. Your Guide to the Social Media Jungle : http://www.socialmediaexaminer.com/4. The Online Community Guide : http://www.feverbee.com/5. The Social Media Scientist : http://danzarrella.com/6. Facebook Fan Page Monitoring Tools : http://buzz.tl/fbman7. API tch t kha tng ca Baomoi.com

http://www.baomoi.com/http://www.baomoi.com/http://buzz.tl/fbmanhttp://buzz.tl/fbmanhttp://danzarrella.com/http://danzarrella.com/http://www.feverbee.com/http://www.feverbee.com/http://www.socialmediaexaminer.com/http://www.socialmediaexaminer.com/http://www.allfacebook.com/http://www.allfacebook.com/http://blog.facebook.com/http://blog.facebook.com/

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