bao lianqun's multilingual tokyo
TRANSCRIPT
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The presence of multilingual information in tokyo
Lianqun BAO
30th September 2011
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The map of Japan
Tokyo
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The map of Japan
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This is Hakone in Japan
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This is Mt. Fuji
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1.Multilingual Survey
• Reseach time: May of 2010
• For Supermarket and Railway Stations
1) Takashimaya Supermarket and Keio Shinjyuku Supermarket of Tokyo
2) Survey of Keio Line of Railway Station including “Inokashira Line” for multilingual in formation.
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The name of Keio Line train station
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This is the street from my home to Keio Line train station.
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Case 1: Takashimaya 高島屋”
“Takashimaya” have 24 Shops in Japan
(Tokyo, Osaka, Yokohama etc.) They have four overseas shops
Survey contents:
1) Multilingual pamphlets in stores:
English, French, Chinese and Korean
2) Multilingual announcements in stores
Different shops use different languages to
make announcements
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This is “Takashimaya” night scene
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Four Languages: English, Korean, Chinese and French
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Three languages: English, Korean and Chinese
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Multilingual signs at Railway Station
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Case 2: Multilingual signage at Keio Station Railway
Line of Railway Station including “Inokashira line”
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Publicity for travelers at Shinjuku station: English, Korean, Chinese and Japanese
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Publicity for travelers inside a train: Chinese and Taiwanese
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Publicity for travelers inside a train: English and Korean
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The name of a station on the Inokashira Line
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Inokashira Line
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Showing name of station for travelers inside a train: Chinese, English, Korean and Japanese
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Floor information in Chinese in electronics shop elevator
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Number of people visiting Japan in 2008-2009
2008 increase and decrease rate 2009 increase and decrease rate
Asians 6,153,827 0.4 4,814.001 -21.8
Koreans 2,382,397 -8.4 1,586,772 -33.4
Taiwanese 1,390,228 0.4 1,024,292 -26.3
Chinese 1,000,416 6.2 1,006,085 0.6
Hong Kong 550,190 27.3 499,568 -18.3
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3. Use of multilingual information for economic development
By Television News (June 21, 2010):
1) A lot of Chinese travel to Japan and they are more in number than from other countries.
In the Yamanashi prefecture, a hotels catering specially to Chinese visitors has appeared.
2) The Supermarkets have multilingual services. For example, anouncements of customs free sales and service guidance.
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Thank you!