bankers association communications conference deck

Is your Website working hard for you?

Thursday, November 7, 13

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.com

FACEBOOK

Facebook.com/HodgesDigital

SOCIAL MEDIA SOCIAL MEDIA

That’s been one of my mantras — focus and simplicity.

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.

But it’s worth it in the end because once you get there, you can move mountains.


WHY NOW?

01


WHY NOW?

01STRATEGIC FRAMEWORK

02


WHY NOW?


02MOBILE

03


WHY NOW?


02MOBILE

03

MASSERATI OR TOYOTA

04


WHY NOW?


02MOBILE

03

FIRST STEPS

05MASSERATI OR TOYOTA

04


WHY NOW?


02MOBILE

03

FIRST STEPS

05Q&A

06MASSERATI OR TOYOTA

04


WHY NOW?: A MOST EXCITING CHART


STRATEGIC FRAMEWORK


STRATEGIC FRAMEWORK

PEOPLE

01SeeThinkDo + Share


STRATEGIC FRAMEWORK

PEOPLE


CONTENT

02WhatWhen


STRATEGIC FRAMEWORK

PEOPLE


CONTENT

02WhatWhen

CONTEXT

03LocationOccasion


Virginia Community College System - OLD


Virginia Community College System - Redesign


WHY NOW?: MOBILE IS MAINSTREAM


Virginia Community College System


Mobile Technology - AppsNATIVE

Rich User experience

Can take advantage of all device capabilities

Discoverability

HYBRID

One Code base

Memory leaks

Limitations on using device capabilities

WEB APPS

Wi-Fi required, poor user experience

Limited use of device features

No approval process


WEBSITE ON A BUDGET


GET MORE FOR LESS


GET MORE FOR LESS

• Open-Source CMS


GET MORE FOR LESS

• Open-Source CMS• TCO - Total Cost of Ownership


GET MORE FOR LESS

• Open-Source CMS• TCO - Total Cost of Ownership• Content creation takes the longest


GET MORE FOR LESS

• Open-Source CMS• TCO - Total Cost of Ownership• Content creation takes the longest• Democratize Content Creation


GET MORE FOR LESS

• Open-Source CMS• TCO - Total Cost of Ownership• Content creation takes the longest• Democratize Content Creation• Don’t jump on fads


GET MORE FOR LESS

• Open-Source CMS• TCO - Total Cost of Ownership• Content creation takes the longest• Democratize Content Creation• Don’t jump on fads• Invest in Analytics


GET MORE FOR LESS

• Open-Source CMS• TCO - Total Cost of Ownership• Content creation takes the longest• Democratize Content Creation• Don’t jump on fads• Invest in Analytics• Design is expensive - BUT WORTH IT!


FIRST STEPS


START HERE


• Review AnalyticsSTART HERE


• Review Analytics• Decide on your budget

START HERE


• Review Analytics• Decide on your budget• Create high level specs that combine

START HERE



➡ Organizational goals (If your website were to

START HERE



➡ Organizational goals (If your website were to disappear, what would users not be able to do?)

START HERE




➡ User surveys

START HERE




➡ User surveys➡ Best Practices

START HERE





• Create Use cases

START HERE





• Create Use cases• Information Architecture

START HERE





• Create Use cases• Information Architecture• Content, content, content

START HERE





• Create Use cases• Information Architecture• Content, content, content• Design, Develop, TEST!

START HERE





• Create Use cases• Information Architecture• Content, content, content• Design, Develop, TEST!• Review Analytics

START HERE


FACEBOOK

Facebook.com/HodgesDigital

DROP US A LINE

(804)788.1414

WEBSITE

Hodgesdigital.comThursday, November 7, 13

QUESTIONS?

sonali@hodgesdigital .com


mailto:[email protected]

mailto:[email protected]

bankers association communications conference deck

Technology

r e review analyticsthursday

t e o n

r ethursday

i s ma i n st r e

high level specs

f i r s t ste p sthursday

content creation dont

organizational goals