bank street style manual

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The official guide to branding, graphics, language, and more. Updated June 8. 2015.

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  • Bank StreetStyle ManualLast Revised: June 8, 2015

  • 2The Bank Street logo features the leafy-B, which symbolizes an integrated education environment for children and adults.The logo can appear in two forms, either horizontal (the recommended official form) or the vertical one used for narrow formats.

    The Logo

    Official Logo (Horizontal Form)

    Optional Logo (Vertical Form)

    The logo features a strong column in the left side of the leafy-B symbol. This is further emphasized by the left alignment of the text. Hence the logo wants to be aligned to the left.

    The minimum spacing the logo requires is equal to double the height of its capital B letter. To maintain the logos prominence and shape, make sure to keep the white space around it.

    Logo Position and Spacing

    This document provides guidance and materialslogos, fonts, colors, language guidelines, etc.as a toolbox for the Bank Street community so we can all become better educators on the topic of Bank Street College. The marketing shorthand

    for this effort is branding, and when we use these materials consistently, we provide a stable base of recognition for new and existing audiences, creating space for our community to thrive and to grow.

    A Toolbox for Communications

    BB

    BB

    B B

    B B

    6Logo Position & Spacing

    The logo features a strong column in the left side of the 'leafy-B' symbol. This is further emphasized by the left alignment of the text. Hence the logo wants to be aligned to the left.

    The minimum spacing the logo requires is equal to double the height of its capital 'B' letter. To maintain the logo's prominence and shape make sure to keep the white space around it.

    BB

    BB

    B B

    B B

    B B

    BB

    Lucy Sprague MitchellFounder

    610 West 112th StreetNew York, NY 10025212-368-6337lmitchell@bankstreet.edu

  • 3The new logo can not be displayed smaller than 0.2 inches in print or 86 pixels on the web.

    In most cases, we would prefer the use of the original colors, but if a B&W print is required, make sure to follow these guidelines.

    Use 50% Black to replace the color or go with no tonal distinction whatsoever.

    Minimal Logo Sizes

    Logo in Black and White

    27 px100% view

    27 px

    7Minimal logo sizes

    0.2 in100% view

    Measurement area

    0.2 in 10 pt

    27 px100% view

    27 px

    7Minimal logo sizes

    0.2 in100% view

    Measurement area

    0.2 in 10 pt

    Minimum Print Size Minumum Web Size

    0.2 inches 27 pixels

    8Logo in Black & White

    BankstreetCollege of Education

    BankstreetCollege of Education

    BankstreetCollege of Education

    BankstreetCollege of Education

    BankstreetCollege of Education

    BankstreetCollege of Education

    BankstreetCollege of Education

    BankstreetCollege of Education

    In most cases we would prefer the use of the original colors but if a B&W print is required make sure to follow these guidelines.

    Use 50% Black to replace the color or go with no tonal distinction whatsoever.

  • 4Colors are an essential part of the Bank Street brand and should follow specific use patterns. The leading color for the institution is the orange red. It is used as the leading color in the graphic identity.

    Bank Street offers programs that are designed for adults as well as those designed for children.

    Divisions offering programs for adults such as the Graduate School and Continuing Professional Studies use olive green as the lead color.

    Programs designed for children such as the School for Children and Liberty LEADS use the blue as their lead color.

    These colors are also used to distinguish division logos.

    Colors

    9

    Colors are an essential part of the Bankstreet brand and should follow specific use patterns.

    The leading color for the institution is the orangy red. It is used as the leading color in the graphic identity.

    Colors

    BankstreetCollege of Education

    College of Education

    12Children Color Scheme

    The Bankstreet red and the children blue are also paired with two more secondary tones. The cool green and turquoise are used to enrich and activate the two other tones. They usually used best in a multi-color composition but can also function well with black.

    College of Education

    Children Programs

    BankstreetSchool for Children

    11

    The Bankstreet red and the adults olive green are paired with two more secondary tones. The warm yellow and brown are used to enrich and activate the two other tones. They usually used best in a multi-color composition but can also function well with black.

    Adults Color Scheme

    College of Education

    Adult Programs

    BankstreetGraduate School of Education

    10

    The primary division between the offering of Bankstreet is Adults & Children.

    Institutions offering programs for adults such as the Graduate School and Continuing Professional Studies use olive green as the lead color.

    The ones offering programs for children such as the School for Children and the After School use the blue as their lead color.

    This division is also used to distinguish these institutions logos.

    Adults & Children Colors

    College of Education

    Children ProgramsAdult Programs

    BankstreetSchool for Children

    BankstreetGraduate School of Education

    10

    The primary division between the offering of Bankstreet is Adults & Children.

    Institutions offering programs for adults such as the Graduate School and Continuing Professional Studies use olive green as the lead color.

    The ones offering programs for children such as the School for Children and the After School use the blue as their lead color.

    This division is also used to distinguish these institutions logos.

    Adults & Children Colors

    College of Education

    Children ProgramsAdult Programs

    BankstreetSchool for Children

    BankstreetGraduate School of Education

    10

    The primary division between the offering of Bankstreet is Adults & Children.

    Institutions offering programs for adults such as the Graduate School and Continuing Professional Studies use olive green as the lead color.

    The ones offering programs for children such as the School for Children and the After School use the blue as their lead color.

    This division is also used to distinguish these institutions logos.

    Adults & Children Colors

    College of Education

    Children ProgramsAdult Programs

    BankstreetSchool for Children

    BankstreetGraduate School of Education

    The Bank Street red and the adults olive green are paired with two more secondary tones. The warm yellow and brown are used to enrich and activate the two other tones. They are usually used best in a multi-color composition but can also function well with black.

    The Bank Street red and the children blue are also paired with two more secondary tones. The cool green and turquoise are used to enrich and activate the two other tones. They are often used best in a multi-color composition but can also function well with black.

    Secondary Colors

  • 5The color tones we use are unique and should be followed precisely. This page presents the exact color values for either spot or full process print production.

    Using spot colors would achieve better color fidelity and is especially recommended for print applications.

    Spot and Process Color Values (Print)

    13

    The color tones we use are particular and should be followed precisely. This page presents the exact color values for either spot or full process print production.

    Using spot colors would achieve better color fidelity and is especially recommended for graphics only prints.

    Spot & Process Color Values

    Children Programs

    C85 M66 Y1 K0PANTONE 2925 C

    College of Education

    C0 M84 Y88 K0PANTONE 1788 C

    C53 M2 Y100 K0PANTONE 375 C

    C76 M15 Y49 K0PANTONE 3262 C

    Adult Programs

    C37 M35 Y100 K6PANTONE 457 C

    C0 M29 Y100 K0PANTONE 116 C

    C44 M34 Y50 K0PANTONE 437 C

    13

    The color tones we use are particular and should be followed precisely. This page presents the exact color values for either spot or full process print production.

    Using spot colors would achieve better color fidelity and is especially recommended for graphics only prints.

    Spot & Process Color Values

    Children Programs

    C85 M66 Y1 K0PANTONE 2925 C

    College of Education

    C0 M84 Y88 K0PANTONE 1788 C

    C53 M2 Y100 K0PANTONE 375 C

    C76 M15 Y49 K0PANTONE 3262 C

    Adult Programs

    C37 M35 Y100 K6PANTONE 457 C

    C0 M29 Y100 K0PANTONE 116 C

    C44 M34 Y50 K0PANTONE 437 C

    13

    The color tones we use are particular and should be followed precisely. This page presents the exact color values for either spot or full process print production.

    Using spot colors would achieve better color fidelity and is especially recommended for graphics only prints.

    Spot & Process Color Values

    Children Programs

    C85 M66 Y1 K0PANTONE 2925 C

    College of Education

    C0 M84 Y88 K0PANTONE 1788 C

    C53 M2 Y100 K0PANTONE 375 C

    C76 M15 Y49 K0PANTONE 3262 C

    Adult Programs

    C37 M35 Y100 K6PANTONE 457 C

    C0 M29 Y100 K0PANTONE 116 C

    C44 M34 Y50 K0PANTONE 437 C

    13

    The color tones we use are particular and should be followed precisely. This page presents the exact color values for either spot or full process print production.

    Using spot colors would achieve better color fidelity and is especially recommended for graphics only prints.