Viewers’ Satisfaction of satellite channel “A study on Bangla Vision”

Topic

Submitted to:Md. Moniruzzaman Khan

Assistant ProfessorFaculty of Business Administration

Eastern University

Submitted by:Jasfia Khanam Fama

ID: 133200105Group: 2

Faculty of Business AdministrationEastern University

OBJECTIVE OF THE RESEARCH:• “The study aims to identify

the viewers’ preference of Bangla vision TV channel”.

Broad objective

• To identify the Culture of the family influence on choosing satellite TV channel.

• To identify the viewers satisfaction of drama.

• To identify the viewers satisfaction of news.

• To identify the viewers satisfaction of magazine programs.

• To identify the viewers satisfaction of Live shows.

• To identify the competitive scenario of Bangla vision TV channel.

• To identify its brand value.

Specific objective

.METHODOLOGY:

Primary data: We collect primary data from distributing questionnaires

about 40 respondents in Eastern university campus.  Secondary data: I have gathered Secondary data from:

The analysis of Bangla vision’s pdf files,

Annual reports of Bangla vision TV channel ,

using the website of Wikipedia and www.bangla vision.com.

ANALYSIS OF SURVEY: PIE CHARTS

FREQUENCY TABLES:

Compares to other TV channel Bangla Vision is more popular

Freque

ncy

Percent Valid

Percent

Cumulati

ve

Percent

Valid

Strongly

agree19 47.5 47.5 47.5

Agree 12 30.0 30.0 77.5

Neutral 5 12.5 12.5 90.0

Disagree 4 10.0 10.0 100.0

Total 40 100.0 100.0

Advertising campaign for this channel is frequent

Freque

ncy

Percent Valid

Percent

Cumulati

ve

Percent

Valid

Strongly

agree15 37.5 37.5 37.5

Agree 12 30.0 30.0 67.5

Neutral 8 20.0 20.0 87.5

Disagree 5 12.5 12.5 100.0

Total 40 100.0 100.0

Do you think Bangla vision TV channel media coverage have good and

skilled employees

Frequen

cy

Percent Valid

Percent

Cumulative

Percent

Valid

Strongly

agree9 22.5 22.5 22.5

Agree 14 35.0 35.0 57.5

Neutral 9 22.5 22.5 80.0

Disagree 8 20.0 20.0 100.0

Total 40 100.0 100.0

ANALYSIS OF CORRELATION:Correlations

The shows

broadcast on

this channel is

informative for

me

The news

telecast on

Bangla vision

TV channel

provide

competitive

scenario of the

whole world

The shows broadcast on

this channel is

informative for me

Pearson Correlation 1 .345*

Sig. (2-tailed) .029

N 40 40

The news telecast on

Bangla vision TV channel

provide competitive

scenario of the whole

world

Pearson Correlation .345* 1

Sig. (2-tailed) .029

N 40 40

*. Correlation is significant at the 0.05 level (2-tailed).

Here two variables that the news which represents the whole world scenario and it is informative for the viewers’’ are positively correlated.

Where,(r=.345, p=.029)

There is moderate relation between these two variables which is significant.

We will accept H1 and reject H0.

ANALYSIS OF REGRESSION:

Model Summary

Model R R Square Adjusted R

Square

Std. Error of

the Estimate

1 .101a .010 -.016 1.18351

a. Predictors: (Constant), The media has brought any

Change in their lifestyle

ANOVAa

Model Sum of

Squares

df Mean

Square

F Sig.

1

Regress

ion.548 1 .548 .392 .535b

Residua

l53.227 38 1.401

Total 53.775 39

Table: 2Table: 1

In above Table: 1 the R is multiple correlation coefficient, its value is 0.101

The significant level in ANOVA Table: 2 show that the combination of variables significantly predicts the dependent variable.

Coefficientsa

Model Unstandardized

Coefficients

Standar

dized

Coeffici

ents

t Sig.

B Std.

Error

Beta

1

(Constant) 2.155 .4714.57

7.000

The media

has brought

any Change

in their

lifestyle

.105 .168 .101 .626 .535

a. Dependent Variable: The advertisements & programs telecast on

Bangla vision TV channel play an important role to change the

conservative view of the people in rural area

Table: 2

FINDINGS: Almost all of the respondents said that they are watched Bangla vision TV

channel. Most of the respondents spend about more than 2 hours for watching TV

channel. Maximum of the respondents strongly agreed that Compares to other TV

channel Bangla Vision is more popular. Most of the respondents agreed that Advertising campaign for this channel

is frequent. Almost half of the respondent strongly agreed to that Cultural functions

sponsoring by Bangla vision are organized on this days. Most of the people are neutral that they are satisfied for its network

coverage. Maximum people are neutral that Bangla vision TV channel is available in

all districts of Bangladesh. Maximum of the respondent agrees that the news provided by Bangla

vision TV channels are always correct.

RECOMMENDATIONS: Bangla vision Channel should go for more publicity. Bangla vision channel should modify their logo. Bangla vision channel should add more value added service. Bangla vision channel should go for more publicity. Bangla vision channel should improve their programs. Bangla vision channel should develop the news and should

telecast more English news bulletin. Bangla vision should develop their daily soaps. More and more reality shows and talk shows should be

telecast by Bangla vision. Bangla vision TV channel should improve more education

related programs etc.

CONCLUSION: Among The list of Bangla entertainment and News TV

channel, Bangla vision TV has gained goodwill through delivering timely News Bulletin, Drama, Music, Cinema, serials, talk shows, etc. This TV channel always provide real and latest current issues to the viewers with better parental control technology on screen. Today this unique television channel sets itself apart from its competitors while being inspired with the Bengali culture, engraving it among many and thus maintaining its status as the leader in the Bangladeshi media scenario. The most colorful program and the best program quality keep it distinct compare with other satellite channels.