bangalore newspaper weekly ppt from 1st to 7th aug'14

Ad Trends For Bangalore1st to 7th August 2014

Ad Trend

1st Aug’14 Bangalore | Source TC&S

BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL0%5%

10%15%20%25%30%35%40%45%50%

2%

10%7%

37%44%

Ad Size

Ad Position

NA =Not Applicable ( No Ad Position available as it is a Full page Ad )

28%

14%

11%10%

8%

7%

7%

6%

6%4%

Ad Trend-1st Aug

REAL ESTATE ONLINE SHOPPING WEB SERVICES

OTHERS RETAIL CHAIN TEXTILE & CLOTHING

PERSONAL ACCESSORIES DURABLES HOUSEHOLD PRODUCTS

HAIR CARE

8%

10%

18%

27%2%

1%8%

10%

1%3%

1%11%

Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRECENTRE LEFT CENTRE RIGHT NA TOP TOP CENTRETOP LEFT TOP RIGHT

Ad Trend

22%

15%

14%10%

10%

6%

6%

6%

5%5%

Ad Trend-2nd Aug

REAL ESTATE DURABLES TEXTILE & CLOTHING

PERSONAL ACCESSORIES ONLINE SHOPPING WEB HOUSEHOLD PRODUCTS

OTHERS TELECOM PRODUCTS EDUCATION

RETAIL CHAIN

2nd Aug’14 Bangalore | Source TC&S

BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL0%5%

10%15%20%25%30%35%40%45%

1%

24%

17% 19%

38%

Ad Size


11%3%

13%

22%1%

4%10%

24%

1%3% 3% 4%

Ad Position


Ad Trend

29%

13%

11%

11%

7%

7%

5%

5%

5%5%

Ad Trend-3rd Aug

REAL ESTATE ONLINE SHOPPING WEB PERSONAL ACCESSORIES

HOUSEHOLD PRODUCTS TEXTILE & CLOTHING DURABLES

PERSONAL HEALTHCARE TELECOM PRODUCTS COSMETICS

AUTOMOBILES

3rd Aug’14 Bangalore | Source TC&S

BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL0%

10%20%30%40%50%60%70%

2%9% 11%

17%

61%

Ad Size

9%

8%

14%

28%2%5%

11%

9%

2%3%

9% Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRECENTRE LEFT CENTRE RIGHT NA TOP TOP CENTRETOP RIGHT


Ad Trend

4th Aug’14 Bangalore | Source TC&S


10%

20%

30%

40%

50%

10%5% 7%

43%36%

Ad Size

10%

7%

17%

45%

2%5% 5%

5%

2% 2%Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE

CENTRE LEFT CENTRE RIGHT NA TOP TOP RIGHT


26%

20%

11%

9%

9%

6%

6%

6%

6%3%

Ad Trend-4th Aug

ONLINE SHOPPING WEB SERVICES TEXTILE & CLOTHING

BANKING/FINANCING/INVESTMENT M-COMMERCE PERSONAL CARE

PERSONAL ACCESSORIES CORPORATE/BRAND IMAGE MEDIA

PERSONAL HEALTHCARE

Ad Trend

25%

19%

9%9%

6%

6%

6%

6%

6%

6%

Ad Trend-5th Aug

ONLINE SHOPPING WEB SERVICES BANKING/FINANCING/INVESTMENT

EDUCATION PERSONAL ACCESSORIES AUTOMOBILES

PERSONAL CARE CORPORATE/BRAND IMAGE OTHERS

FOOD & BEVERAGES

5th Aug14 Bangalore | Source TC&S

BANNER FULL PAGE QUARTER PAGE SMALL0%

10%

20%

30%

40%

50%

8% 5%

41%46%

Ad Size

5%

24%

41%

3%

8%

5%

8%5% Ad Position

BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE RIGHT NA

TOP TOP RIGHT


Ad Trend

18%

16%

14%14%

10%

8%

6%

6%

4%4%

Ad Trend-6th Aug

SERVICES AUTOMOBILES

TEXTILE & CLOTHING ONLINE SHOPPING WEB

PERSONAL ACCESSORIES PERSONAL CARE

DURABLES HAIR CARE

BANKING/FINANCING/INVESTMENT RETAIL CHAIN

6th Aug’14 Bangalore | Source TC&S

BANNER HALF PAGE QUARTER PAGE SMALL0%

10%

20%

30%

40%

50%

60%

5%13%

26%

56%

Ad Size

8%

8%

11%

37%6%

10%

2%

2%3% 13%

Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHTCENTRE CENTRE RIGHT TOP TOP CENTRETOP LEFT TOP RIGHT


Ad Trend

20%

14%

14%

11%

11%

7%

7%

5%

4%4%

4%

Ad Trend-7th Aug

ONLINE SHOPPING WEB SERVICES OTHERS

EDUCATION AUTOMOBILES PERSONAL ACCESSORIES

REAL ESTATE HAIR CARE COSMETICS

M-COMMERCE BANKING/FINANCING/INVESTMENT

7th Aug ‘14 Bangalore | Source TC&S


10%

20%

30%

40%

50%

60%

3%9%

14%

26%

48%

Ad Size

14%

7%

14%

29%3%

9%

9%

2% 14%Ad Position

BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE LEFT

CENTRE RIGHT NA TOP LEFT TOP RIGHT


Weekly Ad Trend13%

13%

9%

7%

7%6%5%

4%

4%

4%

28%

1st to 7th Aug

ONLINE SHOPPING WEB REAL ESTATE SERVICES

PERSONAL ACCESSORIES TEXTILE & CLOTHING DURABLES

AUTOMOBILES EDUCATION TELECOM PRODUCTS

HOUSEHOLD PRODUCTS OTHERS

1st to 7th Aug’14 Bangalore | Source TC&S


10%

20%

30%

40%

50%

4%10% 11%

28%

47%

Ad Size

9%

7%

15%

31%2%3%

9%

10%

2% 2%2% 9% Ad Position



Ad Trend For Online Shopping Web Sector

01-08-14

02-08-14

03-08-14

04-08-14

05-08-14

06-08-14

07-08-140%

5%

10%

15%

20%

Day wise Trend

4 6 10 14 19 20 22 23 25 270%

5%

10%

15%

20%

8%11%

14%

8% 8% 8%

14%11% 11%

8%

Top 10 Page no’s

Page No’s

52%48%

Page Type

LHP

RHP

BOTTOM

BOTTOM CEN

TRE

BOTTOM LE

FT

BOTTOM RIG

HT

CENTR

E LEF

T

CENTR

E RIG

HT NA

TOP LE

FT

TOP RIG

HT0%

10%

20%

30%

40%

50%

2% 5%

42%

32%

7% 3% 2% 2%7%

Ad Position

1st to 7th Aug’14 Bangalore| Source TC&S

1st Rank

Ad Trend For Personal Accessories Sector

01-08-14 02-08-14 03-08-14 04-08-14 05-08-14 06-08-14 07-08-140%5%

10%15%20%25%30%35%40%

Day wise Trend

3 5 12 13 21 23 25 34 40 470%

5%

10%

15%

20%

25% 24%

4%

8% 8%

12%

16%

8% 8%

4%

8%

Top 10 Page no’s

Page No’s

BOTTOM CENTRE

BOTTOM LEFT

BOTTOM RIGHT

CENTRE LEFT CENTRE RIGHT

TOP RIGHT0%

10%20%30%40%50%60%

6% 6%

56%

3%9%

19%

Ad Position

22%

78%

Page Type

LHPRHP


2nd Rank

Ad Trend For Real Estate Sector

5 6 7 8 9 11 19 24 37 410%

5%

10%

15%

20%

25%

30%

11%

2%

11%9%

26%

7% 7%

2%4%

22%

Top 10 Page no’s

Page No’s

BOTTOM

BOTTOM CEN

TRE

BOTTOM LE

FT

BOTTOM RIG

HT

CENTR

E

CENTR

E LEF

T

CENTR

E RIG

HT NATO

P

TOP RIG

HT0%

10%

20%

30%

40%

16%9%

12%17%

2% 2% 3%

36%

2% 2%

Ad Position


3rd Rank

01-08-14 02-08-14 03-08-14 04-08-14 05-08-14 06-08-14 07-08-140%5%

10%15%20%25%30%35%40%

Day wise Trend

2%

19%

79%

Page Type

GATEFOLDLHPRHP

Ad Trend For Services Sector

2 3 4 5 7 8 11 19 23 270%

5%

10%

15%

20%

25%

3%

21%

3%

18%

12%

3%

15% 15%

6% 6%

Top 10 Page no’s

Page No’s

BOTTOM

BOTTOM CEN

TRE

BOTTOM LE

FT

BOTTOM RIG

HT

CENTR

E

CENTR

E RIG

HT NATO

P

TOP RIG

HT0%

10%20%30%40%50%

8% 10%20%

40%

3%8%

3% 5% 5%

Ad Position 7%

93%

Page Type

LHP

RHP

01-08-14

02-08-14

03-08-14

04-08-14

05-08-14

06-08-14

07-08-140%

5%

10%

15%

20%

25%

Day wise Trend


4th Rank

Ad Trend For Textile & Clothing Sector

01-08-14

02-08-14

03-08-14

04-08-14

05-08-14

06-08-14

07-08-145%

10%15%20%25%30%35%40%45%

Day wise Trend

3 5 7 19 21 23 28 29 34 400%

5%

10%

15%

20%

10% 10%

5%

19%

10%

14%

10% 10% 10%

5%

Top 10 Page no’s

Page No’s

BOTTOM

BOTTOM CEN

TRE

BOTTOM LE

FT

BOTTOM RIG

HT

CENTR

E LEF

T

CENTR

E RIG

HT NA

TOP LE

FT

TOP RIG

HT0%

10%

20%

30%

40%

9%3%

16%

31%

6%13%

3% 3%

16%

Ad Position

34%

66%

Page Type

LHPRHP


5th Rank

Ad Size For Top 5 Sectors


ONLINE SHOPPING WEB REAL ESTATE SERVICES PERSONAL ACCESSORIESTEXTILE & CLOTHING0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2%

36%

3% 3%3%

16%

10%

3%

9%

30%

9%

48%

31%

25%

65%

38% 35%

66%56%

2% 5% 6%

SMALLQUARTER PAGEHALF PAGEFULL PAGEBANNER

Top 10 Page Genre For Personal Accessories & Online Shopping Web Sectors

VARIETY

GENER

AL

CITY NEW

S

INTE

RNATIONAL N

EWS

CINEM

A

STATE

NEWS

BACKBEAT

TRADE N

EWS

SPORTS

NEWS

MARKET NEW

S0%

5%

10%

15%

20%

25%

30%

Personal Accessories

CITY NEW

SNIL

NATIONAL N

EWS

VARIETY

SPORTS

NEWS

HEALT

H

BACKBEAT

GENER

AL

CINEM

A

INTE

RNATIONAL N

EWS

-5%

0%

5%

10%

15%

20%

25%

30%

Online Shopping Web


Top 10 Page Genre For Services & Real Estate Sectors

CITY NEW

S

STATE

NEWS

CINEM

A

NATIONAL N

EWS

INTE

RNATIONAL N

EWS

VARIETY

SPORTS

NEWS

BUSINES

S NEW

S

CULTURE

TRAVEL

0%

5%

10%

15%

20%

25%

30%

35%

Services

ADVERTIS

EMEN

T

PROPERTY

NEWS

AFFORDABLE

HOMES

CITY NEW

S

NATIONAL N

EWS

NIL

CITY BEA

T

STATE

NEWS

INTE

RNATIONAL N

EWS

LEGAL I

SSUES

-5%

0%

5%

10%

15%

20%

25%

30%

Real Estate


Top 10 Page Genre For Textile & Clothing Sector

CINEM

A

VARIETY

BACKBEAT

ADVERTIS

EMEN

T

STATE

NEWS

SPORTS

NEWS

NIL

CITY NEW

S

INTE

RNATIONAL N

EWS

ENTE

RTAIN

MENT

0%

5%

10%

15%

20%

25%

Textile & Clothing


Publication Wise Ad Trend

1st to 7th Aug’14 Bangalore | Source TC&S

ONLINE S

HOPPING WEB

PERSO

NAL ACCES

SORIES

REAL E

STATE

SERVICES

TEXTIL

E & CLO

THING

0%

20%

40%

60%

80%

100%

23% 0%29%

15%

9%

35% 59%

55%50%

38%

42%28%

14%23%

53%

13%2%

13%

VIJAYKARNATAKATIMES OF INDIAMIRRORECONOMIC TIMES

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Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Dr. Anar Rupji Chief Information Officer /Co-FounderEntrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-FounderAn entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology. Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.

Email: [email protected]

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Disclaimer Disclaimer: current study done for TOI,Economics Times,Mirror,Vijay Karnataka. The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited.

The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

bangalore newspaper weekly ppt from 1st to 7th aug'14

Data & Analytics

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