band website analysis

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Website - http://www.bastillebastil le.com/

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Post on 22-Jan-2017

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Links to the social media pages of the band are in the top right-hand corner. This allows people to post what they see on the site to their social media pages. This promotes the band and so is a useful marketing tool.

Along the bottom of the page are tabs to navigate the site. These are simple and straight forward meaning that fans can easily move around the site without being hindered by a complex layout.

The top left corner features the Albums and where to get their music from. This is on the home page and all the others. This is an important feature as it allows people visiting the site to buy the music that the band have created.

The second page on the website is the video page. This shows all the music videos that they have created and includes links to them. This is useful to fans that are visiting the site as they can easily find a music video and watch it.

The music page features all of the albums and music that the band has ever made. This is both useful for new and old fans. Old fans have an easy access to all of their music and can find the songs that are their favourite. New fans can use this feature to find more of the music that they like.

There is a link to the band’s Instagram page which features posts on what they have been doing and meeting with fans. This provides good publicity for the public and is a good marketing campaign.

Clicking on store takes the fan to another page to buy merchandise. This is useful for the fan because they are quickly able to find the thing they want. It is also useful for the band as they can sell their products to their fans gaining profit.