band promotion - michael gumulya
DESCRIPTION
design cycle for band promotionTRANSCRIPT
Band PromotionBy : Michael Gumulya
Saturday, November 5, 2011
Band Promotion
Client : SUM 41Time Allowed : 1 quarter
Unit Question:How does advertising manipulate our
action?
Specification and Limitation:An Advertising Video
3 minutes longTV or Computer with Internet Connection is needed
Saturday, November 5, 2011
IntroductionSUM 41 is a rising band coming from Canada. They are one of the best band out there, and they deserve more attention from people around the world. Their problem now is that they don’t have an advertising team to help them promote their band.
I’m going to help them promote their band for these few weeks. I’m going through a lot of stage to promote their band and it may take some time. From choosing which media I’m going to use to promote them so the advertising would work effectively, designing several kind of advertising and finally creating and producing the advertisement until it’s fully prepared to be published to the public
Saturday, November 5, 2011
AOI (Areas of Interaction)
Human Ingenuity
The area of interaction of this project is Human Ingenuity,
because what we are going to do are going to have impact and
effect on the society
Saturday, November 5, 2011
Client Interview
Have you ever had a promotion for your band before?
Yes, but it doesn’t go very well since we’re not experts on promoting
Who is the target of this promotion?
Mostly teenagers that listen to rock/alternative song, so our main target is teenagers
What do you want the target of this promotion to see?
We want them to see our kind of music and our expertise in musical instrument
Saturday, November 5, 2011
What’s your expectations of this promotion?
We want to be famous, and our main point of promoting our band is to be well known in the community and we’re sure when they know us, they will love us eventually
What media do you want the promotion to be?
We’re not an expert on advertising and promoting, the only thing we wanted is to show people who we are and our music
How long do you expect this promotion to be ready?
It shouldn’t take too long, the faster the better
Saturday, November 5, 2011
Client Interview SummaryThe band once had their band promotion but it doesn’t go very well and doesn’t get much
attention, their goal is to be famous and well known in the community.From the interview, I now know that they wanted to promote their band by showing who
they are, their talents and their music. They are talented but they need more attention, that’s why they need this promotion, when people know them, people will starting to like them.
They didn’t mention their preference of promotion but their target is mostly teenagers so it would be the best to make something that teenagers can easily access.. the internet.
Other than ease of access, we also try to make our promotion to last for a quite some time, and interesting enough so the target of this promotion will be interested to see the
advertisement.The time of production is not rushed by what the band said in the interview session, but it
shouldn’t take too long to create an advertisementOverall, the final product of the advertisement should be something simple, eye-catching,
but fully showing something from the band that’s going to stay in the targets mind for quite some time.
Saturday, November 5, 2011
Brainstorming
Band Promotion
Eye Catching
Short Showing What The Band is Capable Of
Short Producing
TimeSimple
Interesting for Teen
Saturday, November 5, 2011
Case Studies
Costumer Teenagers and Adults
Teenagers Any internet user
Form Brochure Advertising Video Website
Aesthetics Brief Info Short Clip Links with Info
Cost Low Cost Low Cost Low Cost
Function Explaining The Band Showing the Band’s Performances
Provide information on certain links for viewer to see and click when they want
to
Ease of Creation Easy and simple Simple Complicated and will take a long time
Saturday, November 5, 2011
Case Study Summary
From the case study, I looked at 3 different types of advertisement. I now know the pros and cons of these types of advertisement, and it helped me to choose which media is the most efficient (grabs more attention) and reachable for teenagers
these days.
Saturday, November 5, 2011
SoftwareiMovie
iMovie is a home-moviemaker from Apple. It allows us to
create a movie clip easily with good quality. With iMovie, we are able to put songs, sound effects, photos, transitions
and texts.Saturday, November 5, 2011
Summary of Researches
I focused my researches mostly on mac-based movie-editing softwares such as “Final Cut Express” and
“iMovie”. My client is trying to grab as many attention they could possibly get with a short period of
production. So I tried to find the simplest movie editing software that produces high-quality movie.
Saturday, November 5, 2011
Impacts on the Environment and SocietyImpacts on the environment
When we create/make an advertisement, there are some medias that we could use such as: Movies, brochure, website and etc. And each of those have different impacts on the environment
When we make brochure, most likely people will use paper. That have a very clear impact on trees and woods around us since paper is made from woods.
When we are making movies, we would be sitting in front of a computer making the movie for hours, and the computer uses electricity, some people use fossil fuels for generating electricity, and burning the fossil fuels will put CO2 in the air, and that’s
damaging the environment.
Impacts on the societyFor people who works in the entertainment industry, like bands, singer, dancer and etc. they need attention from people around
them to be noticed, that’s why they create advertisement in many different ways. Now, technology advanced so fast and information could spread in seconds. So they’re trying to advertise themselves in order to get known in the public and starting from
there, they will start their journey to a successful carrier.
The impacts on the society from this is that they will like the band and they will start to buy their albums, listen to their songs and telling their friends about this band. Company gets more money, the band gets more money and fame.
Saturday, November 5, 2011
Design BriefI will design and create an advertising video, and
the process is going to go through the design cycle which is investigation, design, plan, create and evaluation. The first 3 steps of the design
needed in order to produce the best advertisement video possible, from choosing
the correct software, the time length, footage of the band’s performance to produce the best
advertising video possible. The create stage will be done during both IT time and at home, to make it perfectly. After the video is done, it’s
going to be evaluated, to see what could I do better next time and it’s going to be evaluated
by my client before it’s ready to go public.
Saturday, November 5, 2011
SpecificationTitle Specifications Test
Form I will be making an advertising video.
SoftwareiMovie is the best software so far. It’s very simple but
offers a very good quality and editing tools
To test the software I’m going to use, I’m going to do some research and try to make short clips to
see which software will be the best to use
Aesthetics Videos are interesting and eye-catchingI’m going to have 6 possible designs
and see which one is the most appealing
Target AudienceOur main target is teenagers. They access internet and TVs more frequently rather than kids and adults, and teenagers also listen to
rock songs more that adults
I need to do some research and questions some of my friends to see
their interest
LengthAround 3 minutes. Advertising video shouldn’t be too
long because the audience will lose interest in the middle of the video.
I’ll ask my client about specific song that they want to use and how long is the song, so the movie will fit the song
Saturday, November 5, 2011
FunctionThe movie should show the band, the members,
their music and their talentI’ll look for some advertising video thatare available
online and get some ideas for the designs
Purpose To advertise the target band, and make them famousI’ll ask further questions to the band and ask them
what do they want to achieve from this advertisement
Cost It should cost as low as possibleI’ll do some research about the cost for putting
videos online, from my experience it would always be free
DurabilityVery durable, and can be duplicated/copied to
prevent corruption by virus
I’ll test the movie to see if it works well without any lag or error.
I’ll also copy the movie to several storage devices so that it’ll be safe and can be replaced when
there’s some problems
Ease of Creation Simple and takes little timeThe ease of creation is based on the
software
Saturday, November 5, 2011
Summary of InvestigationThe Client Interview allowed me to have some ideas and
to make some specification about the video
The case study of 3 different types of advertising gives me the idea of advertising and the advantages and
disadvantages of each advertisement
I do research on movie editing programs, and I found that iMovie is the simplest and easiest way to make a
great movie
Saturday, November 5, 2011
Works Cited
"IMovie." Wikipedia, the Free Encyclopedia. Web. 30 Oct. 2011. <http://en.wikipedia.org/wiki/IMovie>.
"List of Video Editing Software." Wikipedia, the Free Encyclopedia. Web. 30 Oct. 2011. <http://en.wikipedia.org/wiki/List_of_video_editing_software>.
"Sum 41." Wikipedia, the Free Encyclopedia. Web. 30 Oct. 2011. <http://en.wikipedia.org/wiki/Sum_41>.
Saturday, November 5, 2011
DESIGN
Saturday, November 5, 2011
Design 1: WebsitePros:
-Lots of InformationCons:
-People might not open the page we want them
to see
Saturday, November 5, 2011
Design 2: WebsitePros:
Good design/layout of websiteSimpleCons:
Too little information
Saturday, November 5, 2011
Design 3: Poster
Pros:-Eye-catching
-Simple-Lots of Picture
Cons:There’s no information about the band’s detail
Saturday, November 5, 2011
Design 4: Brochure
Pros:-Eye-catching
Cons:Boring and people might not read it
Saturday, November 5, 2011
Design 5: VideoPros:
-Eye-catching-Interesting
-People could hear the song-See the band performs
Cons:-There’s no detailed information
Saturday, November 5, 2011
Design 6: Interview Video
Pros:-Detailed info
-There’s the songCons:
-Boring for some people especially teens
Saturday, November 5, 2011
Evaluation Against Specification
Specification Design 1 Design 2 Design 3 Design 4 Design 5 Design 6
Software X X Y Y Y Y
Aesthatics Y Y Y X Y X
Target Audience Y Y Y X Y Y
Function Y Y Y Y Y Y
Cost Y Y Y Y Y Y
Purpose Y Y Y Y Y Y
Durability Y Y X X Y Y
Ease of Creation X X Y Y Y X
Saturday, November 5, 2011
Summary of Designs
Design 1: This design is very good, lots of information. The only thing bad about a website is the time to make is long and there will be some info that we want the target to see but they will not see (most people especially teens don’t check every single links.) It will also take long time and it’s complicated to make websites, especially this website with a lots of information
Design 2: This website is very simple, but it still has the weakness of a website that some info will not be shown/seen. And this design have less info in the homepage than the other website, which means less info will be seen when people open the website at first time.
Design 3: The good side is that it has lots of picture and very interesting and eye-catching for teenagers. The bad side, the information there is too brief. Audience can’t see their performance and their songs.
Design 4: Brochure is always good looking, but most people don’t read the short paragraph inside it especially teenagers, they just open the brochure and look through it, most teens don’t even bother opening the brochure.
Design 5: The bad side is that there’s less information (biodata, biography and etc). The good side, people get to see their performance, the people and they are able to hear their songs through video, eye-catching too, our main target is teenagers and teenagers uses video sites like YouTube very much, and now, almost every teenagers uses youtube
Design 6: This video will easily reach teenagers due to sites like YouTube. People get to know the band, they could see this video easily (Youtube) and hear their song. The bad side for an interview is that people get bored halfway.
Final Chosen Design: Design 5Saturday, November 5, 2011
Final Chosen Design: Design 5
Design 5 have fits the band’s request perfectly. Promotional video worked effectively as it’s showing the
band’s performance, song and the members.Since the target are teenager lots of information are
useless and they might not be interested in watching.Teenagers also use YouTube everyday which makes it
easier for videos to be seen.
Saturday, November 5, 2011
Peer Evaluation of Design
Design 1 is the best for the advertisement because it contains all about the band, which includes the store for people to buy their albums. This design doesn’t need any credit for us to make this website and it might produce a lot of income. But too much information would be bad for other people.
Saturday, November 5, 2011
Evaluation Against Specification - Final Chosen Design
Specification Design 5 Comments
Software Y The software is provided and ready to use. The software is also very easy to use and it will create a good quality movie
Aesthatics Y The movie is very eye-catching, with footages of the band’s performances and rehearsals
Target Audience Y My client main target is teenagers and it’s very easy for video to reach teenagers these days with the help of YouTube and similar sites
Function Y It’s going to promote the band to public
Cost Y The cost of making video is almost none, there’s no printing cost or paper cost, and uploading it to YouTube is free
Purpose Y Our main targets are teenagers and this video is designed to attract them and make teenagers love the band
Durability Y Very durable, it’s easy to duplicate so we could have many backups if there’s virus
Ease of Creation Y Not too complicated but it does take some time
Saturday, November 5, 2011
PLAN
Saturday, November 5, 2011
Gantt Chart
Saturday, November 5, 2011
Step by Step
Saturday, November 5, 2011
Saturday, November 5, 2011
Saturday, November 5, 2011
Evaluation Of Plan
- Was the plan was detailed enough and why?Yes. Because I give every step needed to make a video.
- Could it be followed by someone else ?Yes, I tried to make it as detailed but also as simple as possible- Have I used all the resources available to me?Yes.
Saturday, November 5, 2011
CREATE
Saturday, November 5, 2011
Documented Evidence #1
Today is the first lesson to make the real advertisement. I decided to use iMovie since it’s the best and easiest way to make a video. I choose the theme of the video which is black and white so the video will look more vintage and it will fit the song. I did some importing today. I imported some video that I downloaded at home into iMovie so I can edit them. I also have downloaded the picture of the band newest album and their logo. I have made some of the opening and have put the audio into the video
Saturday, November 5, 2011
Documented Evidence #2
Today, I continued the making of the video. I have
downloaded some other video and imported it to
iMovie. I have put the movie together, and changed the color of the video into black
and white based on the theme I chose. And I finished the opening part of the video
Saturday, November 5, 2011
Documented Evidence #3I made the introduction of the members today.
I have put the name of each members some video / footage of each members.
At home I downloaded some other footage, and some off stage footage (it’s designed to have an offstage section) and put them together in the movie
Saturday, November 5, 2011
Documented Evidence #4
Today is just a normal day for me, I did basically the same thing
in class : adding some videos.I didn’t finished it totally like I planned because I ran out of clips to put inside the movie.
I turned off the volume of every clip (like shown in the picture) so only the background song could
be heard.
Saturday, November 5, 2011
Documented Evidence #5
In this lesson today, I finished editing the footages of Sum 41, and I
basically done everything except for my own part for recording and giving comments of the band in the video.
That’s why I left some blank parts and it’s going to be replaced with my own
recording laterI also edited the opening part, the logo of the band. I changed the transition
and the movement of the logo
Saturday, November 5, 2011
Documented Evidence #6Today is not a very busy day for me. Since I got nothing left to do
except for filming my parts, I decided to do some research
about each members that will help me write short paragraph that I will
say in the recording.I did the research around the
members personal life, what are their achievements, and their
basic information such as height, nationality, birthdate etc.
Saturday, November 5, 2011
Documented Evidence #7Today I did something at home since it’s holiday.I did the research again
about the members of the band
And I wrote the some small paragraph. The paragraph is
going to be used in the recording when I record me/my friend talking about the band. It’s not totally done
yet.
Saturday, November 5, 2011
Documented Evidence #8
The video was good, the starting was awesome and the adjustment of sound
is match, the music and the picture. Nice creation
In this lesson, I asked my friend about my advertising video and asked him to write a short comment. The purpose is too fix some parts, because sometimes we can’t see our mistake
while other people couldAnd this is his comment.
Saturday, November 5, 2011
Documented Evidence #9In today’s lesson, I finally
starting to record my friends talking about what they think
about each members.I recorded in class, inside the storage room so I could get a
better and clearer voice.I asked Andre and Ardy to talk
about Deryck Whibley and Steve Jocz
I recorded the voice using my phone to get a nice and clear
voiceSaturday, November 5, 2011
Documented Evidence #10
This is the last day of making the video. I recorded the other parts on my own time. I
asked Liam to do it and I do one part by myself.Today, I started combining all of the recording
and put it inside the videoI sended the voice recording from my phone to my laptop and put it into the clip so that it fits
perfectlyAfter I’m done, I did one more thing that’s very important, which is exporting the video from
iMovie to .mov file.And now I’m completely done
Saturday, November 5, 2011
Evaluation
Saturday, November 5, 2011
Evaluating My Performance at Each Stage of Design Cycle
Investigation
Investigation is the first step of the design cycle, it’s the most important stage so I that I will have in mind what to do to satisfy the client’s need. I did interview with my client and got some ideas on what products would be like and what’s the main purpose of this promotion, then I did brainstorming about different requirements my client made, I did a little research about softwares and case study on 3 different advertisement on 3 different media. Overall, I did put my effort in this stage to get the best product but I could do some more research on the software.
Design
The 6 different designs were made during this stage. All of them were based by the requirements made by my client. 2 of the designs were video, 2 were websites and 2 were printed media (example: magazine,brochure,etc..) I evaluated these designs using specification points which helped me to see which designs is the best and choose which one is the most appropriate design in the end. I explained why each designs are good and explained their flaws. I also ask my friend to fill the peer evaluation design to see which one is the best from my friend’s perspective. I think I do a good job on the design stage and use the time given in the class very effectively
Plan
I planned out the time and steps to follow later on during the creation of the movie. The step by step is very simple, and I tried to make it clear enough to follow without words. The gantt chart showed the time needed to make the movie. I could do a lot more in this stage in making the gantt chart because the time needed is actually far more than I have planned
Create
I wrote documented evidence for every lesson I had in school to show my progress of creating the video. Even though I wrote a lots of documented evidence, most of them are the same points because I need to do the same thing for each different part of the video (example: change color of the opening, change color of the last clip and etc.) The documented evidence shows how I used my time in class and what could I do better to use time more efficiently
Evaluation
The evaluation stage is used to evaluates my whole project and each process I went through. I didn’t put my peers opinion about my product, I should have done this and get more opinions to fix my work in the future. I also evaluated some improvements that I could make, and what’s good about my final product.
Saturday, November 5, 2011
Testing: Meet SpecificationSoftware
To test the software I’m going to use, I’m going to do some
research and try to make short clips to see which software will be
the best to use
YESiMovie is the right software to use, since Advertising
Video doesn’t need much animation. iMovie are capable of putting music, voiceover, video color editor,
and simple transitions which I think is more than enough.
AestheticsI’m going to have 6
possible designs and see which one is the most
appealingYES
The final product is in black and white since I used different footage and it will look unofficial and cheap if I
didn’t change the color of the video.
Target Audience
I need to do some research and questions
some of my friends to see their interest
YESMost teenagers will be interested in the video,
especially the song.Videos are also very reachable to teenagers since they
use Youtube and social networking sites a lot.
LengthI’ll ask my client about specific song that they
want to use and how long is the song, so the movie
will fit the song
YESThe song used was around 3 minutes long and the
video ended perfectly with the song. It’s not too long since every music video on youtube have length
around that 3 minutes.
Saturday, November 5, 2011
FunctionI’ll look for some advertising video that
are available online and get some ideas for the designs
YESI watched some videos online and my video also have the
same function with most of them. The difference is that I have some friends opinion about each members.
My video is showing all of the function I mentioned in the specification
PurposeI’ll ask further questions to the band and ask them what do they want to
achieve from this advertisementYES
The purpose of this video is to make them famous, and this video will be able to take them there. Since video is very
reachable for children, adults and mostly teens, so it’s very easy for everybody to see this video.
CostI’ll do some research about the cost
for putting videos online, from my experience it would always be free
YESThe cost of making the video is very low, it only takes time and electricity but there are no major payment needed to
make and upload the video online.
DurabilityI’ll test the movie to see if it works well
without any lag or error.I’ll also copy the movie to several
storage devices so that it’ll be safe and can be replaced when there’s
some problems
YES No lagging is shown in the video. I also copied the video into some other storage devices for backup data.
Ease of Creation
The ease of creation is based on the software YES
It’s quite simple to make the video. I can make the video and finished it on time so there’s not much difficulty is making this
video.
Saturday, November 5, 2011
Successful Points
Least Successful Points
The least successful part of this project is the planning stage. I could have done a better step by step and showed more detail steps. I didn’t put steps like “Recording”
“Voiceover” and etc.
The most successful part of this project is the create stage. I finished the product on time and my client is loving the
video.The video ended up like it was designed
Modification/ImprovementsBetter Video Quality
I could have done better on the color that I chose because I thought it might look better but it the end it looks monotone and will get boring after
watching for several times.
Saturday, November 5, 2011
Client Feedback
Impact on Society and Environment
0255075
100
Aesthatics Is it interesting? Color Choice Structure
Region 1
80859095
100
How It Shows The Band Target Audience Effect to Band Final Impression
This video is made to promote my client and they’re supposed to make them famous. If it’s uploaded and distributed to TV Channels, this video will allow people to know and learn something about this band and eventually
the band will get famous.
My product is a video and that means it doesn’t use paper. But making this video means more time to work on computer and that means more use of electricity. If the electricity is generated using coal fired plant then waste from the coal will give impact to our environment. Waste of coal is
highly acidic and high in sulfur this will be harmful on fishes on the lake/river.
Saturday, November 5, 2011
Photo of Finished Product
Saturday, November 5, 2011