A Flexible Paper Project

By Eco- Pak company

“Committed to excellence”

VISION:

“Step towards self empowerment”

MISSION:

Reducing unemployment.Reveal the hidden opportunities.Save the precious foreign reserves.Motivate people towards entrepreneurial activities.Save the local industry from the negative impact of globalization.

Goldmine for third world countries

Reduce unemployment

Reduce poverty

Blessing for the environment

Contribute in GDP

Banana Paper?

Billion tons of biological waste

Stalks Fibrous trunks Leaves

Professor Hiroshi Morishima

Climate conference Johannesburg 2000

Features of Banana paper Banana paper fiber is 300x stronger than pulped paper.

It is water resistant and greaseproof, yet totally bio-degradable .

No water is used, as the tree contains enough of its own sap to re-bond together

It can replace 85% of the current world paper and packaging usage.

It comes in sheets form.

Feasibility

International success

UNESCO

Dr.Ashok Khosla project of providing 100 million jobs.

59 companies in India producing 30 products.

Banana Production In Pakistan One of Top 50 banana producing Countries

33,000 hectares

Less leaf time

90 % Of which lies in Sindh

Nawab Shah 8321 acres

Sakrand Bypass 22 km from Nawab Shah

Significance of Venture

Handmade option available requires no electricity.

Labor intensive

Low cost

Production technique is 100 % positive

Competitive Analysis

Banana Paper Banana Fiber

No external water required

Minimal amount of energy

Renewable raw material

One-fifth production cost

3 % of capital investment

Pulp Paper Eucalyptus’s pulp

Wasteful of water

Require large amount of energy

No Recycling

High production cost

High capital investment cost

Industrial Analysis

8.88 KG per year

Demand 1,598,400 MTPY

Production 560,600 MTPY

26 units with 27.6 billion investment

Only 20 % in Sindh

Future Diversification We will grow our own farms of banana achieve the economics of

scale and economics of scope and to minimize the transportation cost.

Sap is a liquid run in the stem and also byproduct in our manufacturing is used to dye cloths in brown color we will provide it to local textile market.

Pure banana paper is used in making water proof and fire proof cloths.

Banana fruit is used in making of banana flour which is used in making cereals and banana cakes.

The covering of banana is used in generation of electricity and we will also be able to utilize this source to overcome current demand and future demand of electricity.

Financial Plan

Financial Plan

Financial Plan

Production plan

Chopping

Cold digestion

Washing

Beating

Storage

Paper & board making

Drying

Hot hydraulic press

Post-pressing

Trimming

Production Plan

Marketing Plan

Market Analysis

Marketing Mix

Product

Price

Promotion

Branding

Placement

Marketing Mix

Products

1. Cover file paper2. Quality paper3. Banana boards

Price

Penetration pricing strategy Competitive with higher quality or low price with moderate quality

Promotion

Publicity and public relations Sales promotion

Marketing Mix

PlacementBanana farms

Farm management department

Manufacturing Department

Logistics

Local Markets

Wholesaler

Retailer

Consumer

Marketing MixBranding

COMPANY NAME:-

ECO-PAK BRAND NAME:-

“ECO PAPERS & Boards”

…Because we are making environment friendly .

LOGO:-SLOGAN:-

“Committed to excellence”

Organizational Plan

Hierarchy

System and process

Conclusion

Agricultural product

Less energy required

Easy technology

Crisis situation

Situation

Crescent, the leading producer of paper in Pakistan have really like your Idea. And the second year of your operations they also have launch banana paper making project successfully and taken a 40% market share in the same year. They are also offering high prices to the farmers while purchasing raw material.

How will be your financials in the year 2?

What is your strategy to compete?

SolutionThe introduction of competitors don’t clash with our goals so we

encourage them

MISSION:

Reduce unemployment.

Reveal the hidden opportunities.

Save the precious foreign reserves.

Motivate people towards entrepreneurial activities.

Save the local industry from the negative impact of globalization

Second Year Demand & supply gap is huge.

We will also focus on specialization.

Research and development by other companies will also helps in the finding new and improved species of banana plant.

Financial Our commercial breakeven of second year is 32.04

%.

Our sales in the 2nd year is 61.13 %, if Crescent acquire 40 % of market share.

What's Next?? We have enough margin to decrease the prices.

The farm Management Department will also make a formal contract with the banana farmers.

We will also grow our own farms and develop R&D department for research purpose.

Thanks