balm presentation
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TRANSCRIPT
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Brownie a la Modeonline promotion
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Brownie a la Modeonline promotion
• Website content• Facebook ads• E-blast• Valentine’s video
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WEBSITE CONTENT
• Flash banner• Online poll
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Flash banner
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Online poll
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Online poll
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FACEBOOK ADS
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FACEBOOK ADS
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E-BLAST
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E-BLAST
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E-BLAST
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Content
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Content
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Social media monitoring
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Social media monitoring
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Social media monitoring
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• video got 560 views in 10 days– 300 views were gained during 2 days when targeted seeding on blogs
and Facebook was carried out
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Results– 72% of views were a direct result of interactions on blogs and Facebook– 14% of views is a result of a search word optimization
72%
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Dairy Queen
• “We’ve got a sweet deal for you” blog post – the post that introduces “What deal will you make with us to try our new Sweet Deals value menu?” contest. It offered a free Sweet Deals gift card to first 250 people who will post their comments.
• http://blog.dairyqueen.com/2009/02/25/dq-sweet-deals/
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Dairy Queen
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Dairy Queen:Results
• reached out to 250 bloggers• blog post got 360 comments in 10 days
http://blog.dairyqueen.com/2009/02/25/dq-sweet-deals/
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Baskin Robbins: Results
• Reached out to 57 bloggers and members of 13 Facebook groups
• Video got 560 views in 10 days
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Q&A