balk presentation

16

Upload: jean-sanders

Post on 15-Mar-2016

226 views

Category:

Documents


0 download

DESCRIPTION

Balk presentation 2013

TRANSCRIPT

Page 1: Balk Presentation
Page 2: Balk Presentation
Page 3: Balk Presentation

Elements of Marketing Campaign

• Print

• Internet

• Press Release Campaign

• Direct Mail Campaign

• Co-Marketing

Page 4: Balk Presentation
Page 5: Balk Presentation

Print:

HMY Yachts’ advertising in marine industry publications Boat International, Showboats International and Yachts International as well as special interest publications, such as International Polo Club, Florida Designs Palm Beach, Sheltair Magazine will include Balk Shipyard logo and reference to HMY Yachts proudly representing Balk Shipyards for new yacht construction and refit work.

In addition, an article will be written for the fall 2013 issue of HMY Yachts in-house publication SETTING COURSE, describing the history and capabillities of Balk Shipyard.

Page 6: Balk Presentation
Page 7: Balk Presentation

Internet

• a special, unique page on HMY.com website, with hotlink to Balk Shipyard website, describing history and capabilities of the yard. The page will be within the Superyacht section of HMY.com

• an announcement email campaign to all 9,000+ opt-in subscribers to HMY.com

• an announcement will be sent to: boatinternational.com superyachtnews.com superyachttimes.com

Page 8: Balk Presentation
Page 9: Balk Presentation

Press Release Campaign

Beyond the initial announcement, as news from the yard becomes available (new build, next work, acquisition of major new equipment/capabilities, etc.) HMY will write press release to both the print and internet media. Releases will go to:

PrintBoat International

Showboats InternationalYachts International

The Superyacht Report

Internetboatinternational.comsuperyachtnews.comsuperyachttimes.com

Page 10: Balk Presentation
Page 11: Balk Presentation

Boat Show Presentation:

At the HMY Yachts’ display in Ft. Lauderdale, Miami and Palm Beach Boat Shows, Balk Shipyard will have a display area, signage and other services as needed to properly identify the services available from Balk Shipyard.

Page 12: Balk Presentation
Page 13: Balk Presentation

Direct Mail Campaign:

HMY Yachts will undertake a direct mail campaigns for all yachts above 40M, with available mailing addresses promoting the history and capabilities of Balk Shipyard.

Page 14: Balk Presentation
Page 15: Balk Presentation

Co-Marketing Partners

HMY Yachts has reached a co-marketing agreement with Sheltair, a major private jet FBO with 19 locations along the eastern United States seaboard. This co-marketing agreement will allow this distribution of HMY Yachts SETTING COURSE at all Sheltair locations.

Page 16: Balk Presentation